HomeMy WebLinkAbout2023 Wenatchee Valley TREADRECEIVED
OCT 14 202?
JEFFERSON COUNTY
COMMISSIONERS
2023 Proposal Checklist for Tourism Promotion Activities
Organization Name Wenatchee Valley TREAD
Event Name, if different
Proposed Contract Amount: $ 30,800
Proposals must completely address the questions, and all requested supplemental
information must be provided. Incomplete or late proposals will not be considered by the
Jefferson County LTAC.
To be eligible for consideration, your application must be signed, dated, and include the following
items in the listed order.
Check each item submitted:
X Signed and Dated Proposal Summary Sheet
X Section 1 - Itemized list of proposed services and estimated costs.
X Section 2 - Proposal Questions.
X Section 3 - Proposed 2023 promotion, facility, event or activity budget.
X Section 3 — 2022 budget and year-to-date income and expense statement(s).
X Section 3 - List of names and addresses of the organization's current Board of Directors.
Name and contact information for event chairperson, if applicable.
X Section 3 - Optional work samples such as season brochures, promotional materials,
reviews, news/magazine articles, etc. (maximum of 5 separate pieces)
To be considered, a fully completed and signed original application with supporting documents
must be received and date stamped at the Jefferson County Administrator's Office, 1820 Jefferson
Street, P.O. Box 1220, Port Townsend, WA 98368 by October 15, 2022. Courthouse is closed
Saturday
Documents submitted to the County are public records, potentially eligible for release.
2023 Proposal Checklist for Tourism Promotion Activities
Proposal Deadline: October 15, 2022 at 4:30 pm (received, not postmarked) Courthouse is
close-! Saturday
Address To: Jefferson County Lodging Tax Advisory Committee
Mailing Address: P 0 Box 1220, Port Townsend WA 98368
Delivery Address: Jefferson County, County Administrator's Office,
1820 Jefferson Street, Port Townsend, WA 98368
Email Address: If'111-1<111gh!(z oft ii�.rsr��7 n,.
Please type (10 point or larger) or legibly print in ink. To be considered: all questions must be answered; all
requested documents provided; this form must be signed and dated.
i
Organization Name
Organization Address
Contact Name
Contact Address
Day Phone
E-Mail Address
FacilitylEvent iif applicable)
Total Lodging Tax Request,
Estimated 2023 org. operating
budget (Intl. Lodging Tax funds)
If asking for funds for a specific
event, list other cash funding
sources and dollar amounts
budgeted for this project.
Note This section is only due for
i specific event and festival
funding requests
Wenatchee Valley TREAD
25 N Wenatchee Ave #233 Wenatchee. WA 98801
Lisa Foster, Operations Director
25 N Wenatchee Ave #233 Wenatchee, WA 98801
509-989-5Evening or Cell Phone
a7.(1—_.._-
Lisa Foster@tread-cw.com
..._._._...... .
$ 30,800
$ 413,800
I �
Total Project Revenue Budget $
Did your_ organization receive Lodging Tax Funds from the County in 2022? yes X no
i understand that if my organization's proposal for tourism promotion activities is approved by the County that my
organization will enter into a contract with the County to provide the contracted services up to the maximum contract
amount i understand that the proposal herein is a public record potentially eligible for public release
Sign Name Lisa Foster f
Print Name and Title. Lisa Foster, Operations Director
Date 10/13/2022
1. Itemized List of Proposed Tourism Promotion Services
Organization (or Event) Name: wenat.heeValley TREAD
In the following space or on a separate sheet of paper, please specify each proposed tourism
promotion, facility, event or activity, including quantities and costs (see examples at bottom of page).
Examples of how to list your proposed tourism promotion services or event (please be as specific AS
POSSIBLE about the services, quantities, the tourism market, distribution method, and cost):
10,000 promotional rack cards for 1-5 corridor from Portland to Bellingham, April - June 2018............ $1,835
The rack cards will promote an event/hotel/restaurant promotional package.
Design and printing............................................................................. $1,250
Distribution by XYZ Company............................................................... $ 500
5 hours of staff time at $17.00 per hour to write copy, edit and proof the cards ...... $ 85
1/3 page black and white event promotional advertisement in XYZ Magazine, July 2018 edition........ $1,500
XYZ Magazine has 250,000 subscribers in western and northwest states. This 1/3-page ad
will be part of a full -page advertisement being coordinated by the VCB. XYZ Magazine will match
the value of the advertisement with a feature article on Jefferson County and the event in the same edition.
2. Proposal Questions
Please confine your answers to no more than one page for each question.
Tell us about your promotion, facility, event or activity and why you think it will increase
tourists traveling to and staying in Jefferson County. Include a general description of the
promotion, facility, event or activity including its purpose, history, etc.), and describe your
organization's track record.
2. If this is a continuing promotion, facility or event, how is it different than in the past?
3. Describe how you intend to market/promote your promotion, facility, event or activity to
potential tourists who reside outside Jefferson County.
a) If an event, the date of the event:
b) The timeline for the tourism promotion activity you are proposing (e.g. May through July, 2023)
c) Target Audience
d) Promotion methods you intend to use to reach the target audience.
e) Describe how you will promote overnight stays at Jefferson County lodging establishments.
f) If you intend to collaborate with another agency or non-profit to provide these services, please
state the name of the organization and describe the nature of the collaboration:
4. How will you measure the effectiveness of your promotion, facility, event or activity?
Also, describe how you will document and report to the County the economic impact from
your event/facility. (State law requires the County to report annually to the State Department of
Community Development and Economic Trade about the number of lodging stays and economic
benefit from tourists generated by use of Lodging Tax proceeds for tourism promotion.)
5. What economic impact can we expect in Jefferson County from your proposed promotion,
facility, event or activity?
a.) Actual or estimated number of tourists at your event/facility last year (2022):
b.) Estimated number of tourists who will attend your event/facility this year (2023):
c.) Projected economic impact in Jefferson County from your event/facility (e.g. number of tourists
who will stay overnight in Jefferson County -based lodging establishments; economic impact for
Jefferson County restaurants, community facilities, amenities, events, and businesses).
6. Describe your organization's area of expertise. Do you provide a unique service?
3. Background Information about Your Organization
Attach the following items to your proposal in the order listed:
(Note: To be considered by the Committee, all of the listed information must be included with your
proposal.)
Attachments:
— Proposed 2023 promotion, facility, event or activity budget including income and expenses.
— 2022 Budget and Actual income and expense year to date statement(s).
List of names and addresses of the organization's Board of Directors as of the date the
proposal is filed. Also, if the proposal is for the marketing of an event and there is a
chairperson for the event (either volunteer or paid), list that individual's name, address and
phone number.
If you desire, you may provide samples of promotion materials such as brochures or
promotional materials (maximum of five).
Note: Staff will verify Incorporation status of the non-profit agencies who submit service proposals by
checking the Washington Secretary of State's on-line corporation records.
A. 2023 LTAC Opportunity Information
1. Jefferson County's Proposal Process -
The Jefferson County LTAC solicits service proposals each year. The proposal form is attached,
posted on the County's website, www.co.jefferson.wa.us and may also be requested by calling the
Jefferson County Commissioner's Office at the Courthouse, (360) 385-9102.
This year, the Committee will review proposals on October 28, 2022 from 1 p.m. to 3 p.m. Applicants
are asked to attend the October 28, 2022 meeting beginning at 1 p.m. The County will provide
meeting information for all complete applications. At that meeting, each proposing agency will answer
questions from the Committee regarding their proposal. The Lodging Tax Advisory Committee will
make a recommendation to the Board of County Commissioners regarding which proposals to fund,
and at what funding levels within available revenues.
The review of the LTAC recommendations and final decision about how to use the lodging tax monies
is made by the County Commissioners. Each agency will be notified of the status of their proposal.
Contracts are prepared by the County and sent to agencies.
2. Available Funding for 2023
Organizations submitting proposals should be aware that a total of approximately $800,000 in lodging
tax awards will be available for allocation to eligible tourism promotion activities through this RFP.
This amount also includes $4,000 in staff administrative costs to manage the grants and to process
invoices.
County Ordinance 02-0622-98 provides for distribution of Lodging Tax as follows..
• The lodging tax funds are to be used for targeted and/or regional promotion, the operation and
maintenance of organizations operating tourist related facilities and their costs for local
promotional activities.
• Not more than 25% for the development of tourism related facilities.
3. Definitions -
By state law, lodging tax funds may only be used for tourism promotion and the acquisition and/or
operation, including maintenance, of tourism -related facilities. The following definitions are copied
verbatim from RCW 67.28.080. Note: State law changed in 2007 to include "operation" of tourism
events in the definition of "tourism promotion."
"Tourism" means economic activity resulting from tourists, which may include sales of overnight
lodging, meals, tours, gifts, or souvenirs.
"Tourist" means a person who travels from a place of residence to a different town, city, county, state,
or country, for purposes of business, pleasure, recreation, education, arts, heritage, or culture.
"Tourism promotion" means activities, operations, and expenditures designed to increase tourism,
including but not limited to advertising, publicizing, or otherwise distributing information for the
purpose of attracting and welcoming tourists; developing strategies to expand tourism;
operating tourism promotion agencies; and funding the marketing of special events and
festivals designed to attract tourists.
"Tourism -related facility" means real or tangible personal property with a usable life of three or more
years, or constructed with volunteer labor that is: (a)(i) Owned by a public entity; (ii) owned by
a nonprofit organization described under section 501(c)(3) of the federal internal revenue code
of 1986, as amended; or (iii) owned by a nonprofit organization described under section
501(c)(6) of the federal internal revenue code of 1986, as amended, a business organization,
destination marketing organization, main street organization, lodging association, or chamber
of commerce and (b) used to support tourism, performing arts, or to accommodate tourist
activities.
4. Proposal Evaluation Criteria —
Jefferson County Policy Statement for Use of the Lodging Tax.
Jefferson County's Lodging Tax Fund will be the primary source of county funding for activities,
operations, and expenditures designed to increase tourism. The County does not make any multi-
year commitments with Lodging Tax funds. However, service providers are not limited or prohibited
from making repeat annual requests of the same nature. The County intends to maintain a reserve in
the Fund, and will assess on an annual basis how much of the Fund to appropriate in a given year.
The Jefferson County Commissioners have created a Lodging Tax Advisory Committee to conduct an
annual process to solicit and recommend Lodging Tax funded services for the County Commissioners
consideration. Jefferson County will only consider proposals for use of the Lodging Tax from public
and non-profit agencies.
The Fund will ONLY be used for the following purposes:
The promotion of emerging or on -going tourism events, facilities, and activities by government
or non-profit agencies so as to attract and draw tourists to unincorporated Jefferson County
from outside Jefferson County.
2. Operation of a tourism promotion agency (such as a visitor and convention bureau);
3. The marketing of special events and festivals designed to attract tourists to unincorporated
Jefferson County from outside Jefferson County.
4. Capital and/or operating costs for tourism facilities owned by a public entity or a non-profit
organization as defined in State law RCW 67.28.080.1(7) — Tourism Related Facility.
5. Administrative costs to support tourism events, facilities and activities.
Other Criteria.
HIGH PRIORITY will be given to tourism activities that
■ Promote Jefferson County and/or events, activities, and places in the County to potential
tourists from outside Jefferson County.
■ Have demonstrated potential or high potential from the Committee's perspective to result in
overnight stays by tourists in lodging establishments within the unincorporated areas Jefferson
County.
■ Have demonstrated potential or high potential from the Committee's perspective to result in
documented economic benefit to Jefferson County.
■ Have a demonstrated history of success in Jefferson County, or are proposed by a group with
a demonstrated history or high potential of success with similar activities.
■ Minimize duplication of services where appropriate and encourage cooperative marketing
and/or includes an element of cooperation or partnership.
■ Provide, maintain, operate, or enhance County -owned tourism facilities or infrastructure.
LODGING TAX ADVISORY COMMITTEE REVIEW CONSIDERATIONS
In developing its recommendations, the Committee considers:
■ The estimated amount of lodging tax receipts for the coming year provided by the County
Administrator's Office.
■ Operational adaptations or pivots that ensure future organizational success of tourism related
activities and promotion, in response to the COVID-19 pandemic.
■ Thoroughness and completeness of the proposal.
■ The relationship of proposed services to the areas of high priority identified by the Committee.
■ Percent of the proposal request to the event/facility promotions budget and overall revenues.
■ Percent of increase over prior year Jefferson County Lodging Tax funded proposal if any.
■ Projected economic impact within the unincorporated Jefferson County, in particular projected
overnight stays to be generated in lodging establishments in the unincorporated areas of
Jefferson County.
■ Requirements in State law for use of the tax, and the definitions in State RCW 67.28.080 for
"tourism," "tourist," "tourism promotion," and "tourism -related facility."
■ The applicant's history of promotion success, reporting history and financial stability.
■ Committee member general knowledge of the community and tourism -related activities.
NOT CONSIDERED are requests for
■ Services to be provided beyond calendar year 2023.
■ Proposals from for -profit businesses (however, a government or nonprofit agency contracting
with the County may itself contract with for -profit businesses as third -party vendors).
■ Promotional activities that reach a target audience solely located within Jefferson County.
NOTE:
1. On February 2, 2006, the State of Washington Attorney General's Office issued Opinion #AGO
2006 #4, which clarifies that a municipality may NOT provide advance payment to private
organizations for tourism promotion. Payment must occur after the services have been
performed and documentation in keeping with the contract is submitted to the County.
2. The County may not pay for donated or volunteer services or pay more than the actual cost
incurred by the contracting agency to provide the service.
5. Background Information —
Jefferson County's Lodging Tax.
The Lodging Tax is an excise (sales) tax authorized by State law in RCW 67.28, Public Stadium,
Convention, Arts and Tourism Facilities.
In 1998, the State Legislature amended Chapter 67.28 of the Revised Code of Washington (RCW) to
allow local governments to assess an additional 2% tax on lodging for tourism promotion and/or
tourism -related facilities (sometimes referred to as "the new 2%"). In April 1999, the County
Commission, by Ordinance, increased the County's Lodging Tax from a 2% to a 4% tax as allowed by
RCW 67.28.
Jefferson County's Lodging Tax Advisory Committee.
Per RCW 67.28.1817, the State requires that local governments collecting the Lodging Tax establish
a Lodging Tax Advisory Committee consisting of at least five (5) members:
The Chair — a member of the County Commission or their designee
2 members — representing the lodging industry
2 members — representing activities authorized to be funded by said tax
The Committee's role is advisory in nature, with the Committee's purpose being to advise the County
Commissioners. The Committee must select the candidates from amongst the applicants applying for
use of revenues and provide a list of such candidates and recommended amounts of funding to the
County Commissioners for final determination.
In 1998, the Jefferson County Commissioners created such a Committee, and asked the Committee
to establish an annual process to solicit and review proposals for tourism services eligible for lodging
tax funding. Committee members are appointed by the County Commissioners as part of the
County's regular advisory committee appointment process.
For additional information, contact
County Administrator
Jefferson County Courthouse
1820 Jefferson Street
PO Box 1220
Port Townsend, WA 98368
Ph: 360-385-9100; Fax: 360-385-9382
e-mail: mmccauley c_Dco.jefferson wa us
-END-
25 N Wenatchee Ave
Suite 233
Wenatchee, WA 98801
Mat Lyons, Executive Director
matt.lyons@tread-cw.com
509-888-0336
Dear Jefferson County Lodging Tax Advisory Committee:
Wenatchee Valley TREAD (Trails Recreation Education Advocacy and Development) is
a nonprofit applying to propose a new, innovative project to encourage tourism in
Jefferson County via digital destination and tourism marketing focused on mobile users
in WA State and the digital integration of that content within the TREAD Map App.
Leveraging TREAD's partnership with NorthAmericaTalk and their WA State media
companies spanning Western and Eastern WA, as outlined in our'Scope of Work', we
plan to promote Jefferson County as a tourist destination to increase economic activity
in the County for the year of 2023.
In line with our missions', our teams plan to create, integrate, and share digital content
to amplify Jefferson County's recreation, tourism, and community assets for our WA
State audience. As an example of content:
• Outdoor recreation — Example: Olympic National Park/Forest
• AgriTourism — Example: Local farms, wineries, and nurseries
• Things to do — Example: Marrowstone Island
• Events and festivals — Example: Port Townsend Film Festival
TREAD and NorthAmericaTalk have extensive, well -documented work promoting
outdoor recreation and tourism for WA State, Grays Harbor Tourism, Bellingham
Whatcom County Tourism, Thurston County, and the City of Camas through mobile
applications, social media, SEO, and content marketing.
' TREAD is dedicated to advocating for outdoor recreation through education,
communication, and collective impact work, and NorthAmericaTalk is dedicated to
promoting equitable access to community, economic development, service, and
recreation through our Community Social NetworksT""
25 N Wenatchee Ave
Suite 233
Wenatchee, WA 98801
Mat Lyons, Executive Director
matt.lyons@tread-cw.com
509-888-0336
Additionally, NorthAmericaTalk reaches a great demographic of 70% female readers, an
average age of 34, and a 72% mobile user base. And their Community Social
NetworksTm are `Open to All', promoting equitable access to the communities they serve
throughout the Pacific Northwest.
We ask that you consider all documents with thoughtfulness, leaning on us for
questions and feedback, and we look forward to assisting you in your destination
marketing goals as we bring to life Jefferson County for our WA State audience.
25 N Wenatchee Ave
Suite 233
Wenatchee, WA 98801
Mat Lyons, Executive Director
maft.lyons@tread-cw.com
509-888-0336
Section 1: Itemized List of Proposed Services
Packages
A. Focus on content marketing along the 15 corridor — 12 month project
• 12 Articles selected by Jefferson County and created by our team
• All content published on:
o WhatcomTalk.com, SkagitTalk.com, SnohomishTalk.com,
South Sou ndTalk.com, ThurstonTalk.com, GraysHarborTalk.com,
LewisTalk.com, ClarkCountyTalk.com, SpokaneTalk.com, YakimaTalk.com,
and ColumbiaBasinTalk.com (Tri-cities)
• All content shared on social media
• All content digitally integrated into TREAD'S outdoor recreation distribution
network
o Contented converted to seamlessly integrate with TREAD'S platform
o Photography integrated with TREAD'S platform
Investment:
• Special pricing, $19,800
B. Extended reach with geo-targeted banner ads in WA State — 12 month project
• Includes everything in package A
• Custom banner ad (runs 12 months) on:
o WhatcomTalk.com, SnohomishTalk.com, SouthSoundTalk.com,
ThurstonTalk.com, ClarkCountyalk.com, SpokaneTalk.com, and
ColumbiaBasinTalk.com (Tri-cities)
Investment:
• Special pricing: $30,800
91
25 N Wenatchee Ave
Suite 233
Wenatchee, WA 98801
Mat Lyons, Executive Director
matt.lyons@tread-cw.com
509-888-0336
C. Extended focus on content marketing + geo-targeted banner ads along the 15
corridor —12 month project
• 24 Articles selected by the City of Spokane Valley and created by our team
• All content published on:
o WhatcomTalk.com, SkagitTalk.com, SnohomishTalk.com,
SouthSoundTalk.com, ThurstonTalk.com, GraysHarborTalk.com,
LewisTalk.com, ClarkCountyTalk.com, SpokaneTalk.com, YakimaTalk.com,
and ColumbiaBasinTalk.com (Tri-cities).
• All content digitally integrated into TREAD's outdoor recreation distribution
network
o Contented converted to seamlessly integrate with TREAD's platform
o Photography integrated with TREAD's platform
• Custom banner ad (runs 12 months) on:
o WhatcomTalk.com, SnohomishTalk.com, SouthSoundTalk.com,
ThurstonTalk.com, ClarkCountyalk.com, SpokaneTalk.com, and
ColumbiaBasinTalk.com (Tri-cities)
Investment:
• Special pricing: $44,000
'Special pricing:
• Our sister companies are offering reduced "package" discounts in pricing to create a package deal that is a
win for all stakeholders, which is reflected in the "price match" in the application.
• Sister companies:
• WhatcomTalk
o SkagitTalk
o SnohomishTalk
• SouthSoundTalk
• ThurstonTalk
• LewisTalk
• GraysHarborTalk
o ClarkCountyTalk
• SpokaneTalk
• YakimaTalk
o Columbia BasinTalk
4
25 N Wenatchee Ave
Suite 233
Wenatchee, WA 98801
Mat Lyons, Executive Director
matt.lyons@tread-cw.com
509-888-0336
Section 2: Proposal Questions and Scope of Work
2023 Digital Place and Destination Branding
Leveraging Content Marketing, Search Engine Optimization, and Social Networks
TREAD and NorthAmericaTalk are excited and enthusiastic about working with
Jefferson County to support your 2023 destination and tourism marketing goals through
social media, SEO, and content marketing, and direct distribution through the TREAD
app.
Below, you will find the 'Proposal Questions' and 'Scope of Work' that focuses on
amplifying Jefferson County as a tourist destination and capturing eyeballs on mobile
devices WA State.
1. Tell us about your promotion, facility, event or activity and why you think it will
increase tourists traveling to and staying in Jefferson County. Include a general
description of the promotion, facility, event or activity including its purpose,
history, etc.), and describe your organization's track record.
NorthAmericaTalk owns and operates 17 online community -focused publications that
are designed for the community to lean upon to more fully immerse themselves in their
local subculture — this includes connectedness to the local economy, people, places,
and organizations that form the fabric of where they call home.
Similarly, their publications, which are 'Open to All', allow community members to tap
into other geographic regions to plan their stays around local arts, entertainment,
recreation, and notable commerce.
And TREAD offers an additional, dynamic digital distribution network within which to
seamlessly integrate NorthAmericaTalk's content to grab a hold of additional audiences
focused primarily on outdoor recreation.
5
25 N Wenatchee Ave
Suite 233
Wenatchee, WA 98801
Mat Lyons, Executive Director
matt.lyons@tread-cw.com
509-888-0336
NorthAmericaTalk's Washington State @Talk Readership/Users:
• Reach over 200,000 users/people per week in WA State
• 158,494 social followers in WA State
• @Talk platforms see consistent search traffic for "Olympic Peninsula" and coastal
tourism related interests
co"VIK"I
e Northwest Media Propertie
5 -r
345,044 � !�
Most Ac1We C4nbumen
Age 25�dd _.... _.
TREAD and NorthAmericaTalk have extensive, well -documented work promoting
outdoor recreation and tourism for WA State, Grays Harbor Tourism, Bellingham
Whatcom County Tourism, Thurston County, and the City of Camas through mobile
applications, social media, SEO, and content marketing.
2. If this is a continuing promotion, facility or event, how is it different than in the
past?
This is not a continuing promotion, facility, event, or marketing project; this is a new
proposal.
0
25 N Wenatchee Ave
Suite 233
Wenatchee, WA 98801
Mat Lyons, Executive Director
matt.lyons@tread-cw.com
509-888-0336
3. Describe how you intend to market/promote your promotion, facility, event or
activity to potential tourists who reside outside Jefferson County.
Our proposal is designed to maximize search engine results, hit a target demographic,
and drive tourism for the year of 2023, and we intent to do this by:
• Creating relevant, highly shareable content
• Publishing that content on NorthAmericaTalk's WA State publications:
• WhatcomTalk.com
• Skagitalk.com
• SnohomishTalk.com
• South Sou ndTalk.com
• ThurstonTalk.com
• GraysHarborTalk.com
• LewisTalk.com
• ClarkCountyTalk.com
• SpokaneTalk.com
• YakimaTalk.com
• ColumbiaBasinTalk.com
• Publishing the content on the above corresponding social channels
• Integrating the content into TREAD's mobile distribution network
The target audience is 70% female, with an average age of 34, and a 72% mobile
device consumption base.
We will promote overnight stays in Jefferson County by creating content that focuses on
weekend stays centered on local recreation, arts, and entertainment.
This entire project will be a joint collaboration between TREAD (nonprofit) and
NorthAmericaTalk (for profit organization).
II
25 N Wenatchee Ave
Suite 233
Wenatchee, WA 98801
Mat Lyons, Executive Director
matt. lyons@tread-cw.com
509-888-0336
4. How will you measure the effectiveness of your promotion, facility, event or
activity?Also, describe how you will document and report to the County the
economic impact from your event/facility.
We will measure the effectiveness of this project by:
• Utilizing Google and social analytics to track reach and engagement
• Utilizing TREAD's app analytics to track relevant data points
• At the end of the project, we will generate a report illustrating all analytics and
data points for the County
5. What economic impact can we expect in Jefferson County from your proposed
promotion, facility, event or activity?
• Estimated number of tourists: 9,600
• Estimated number of tourists staying overnight: 7,680
Project Outcome/Impact on Tourism
• Increase economic activity in Jefferson County for the year of 2023
• Quality content that can be reused "Evergreen"
• Content that is social media friendly (highly shareable)
• Content that is search engine friendly (SEO)
• Content that can be shared multiple times and reused (year to year)
• Distribution to 100,OOOs of readers in WA State
o Our media properties have over 158,494 social subscribers with whom to
share content and thousands of daily readers
• High quality articles that are read by a broad audience
• Positive community branding
• High quality content representing a geographic area
• Leverage past data collection to create more informed content decisions through
search engine analysis of @Talk data
• Increased tourism related online content to assist in driving tourism
25 N Wenatchee Ave
Suite 233
Wenatchee, WA 98801
Mat Lyons, Executive Director
matt. lyons@tread-cw.com
509-888-0336
• We can provide stats:
o For content: impressions, reach, and social media interactions
o For visual ads: impressions and CTR
• We can also provide `tourism impact' for our clients across WA State, as an
example, if references are requested.
*Please note: the last several slides in the media kit show example work from other tourism clients in WA.
6. Describe your organization's area of expertise. Do you provide a unique
service?
TREAD and NorthAmericaTalk have extensive, well -documented work promoting
outdoor recreation and tourism for WA State, Grays Harbor Tourism, Bellingham
Whatcom County Tourism, Thurston County, and the City of Camas through mobile
applications, social media, SEO, and content marketing, and are currently working with
State of WA Tourism.
0
25 N Wenatchee Ave
Suite 233
Wenatchee, WA 98801
Mat Lyons, Executive Director
matt.lyons@tread-cw.com
509-888-0336
Section 3: Proposed/Approved Budget and Organization
Background Information
Attachments,
1) TREAD Proposed 2023 Budget
2) TREAD 2022 Budget
3) TREAD Board of Directors List
4) Brochure Example
TREAD History
10
25 N Wenatchee Ave
Suite 233
Wenatchee, WA 98801
Mat Lyons, Executive Director
maft.lyons@tread-cw.com
509-888-0336
TREAD stands for: Trails, Recreation, Education, Advocacy, and Development. Currently, we
work with 50 partners to enhance, improve, and protect our outdoor recreation assets
(motorized and non -motorized users on land, water, and snow trails). TREAD brings these
various stakeholders together so we can thoughtfully and sustainably provide outdoor recreation
for all.
TREAD is a non-profit organization advocating for outdoor recreation in the Wenatchee Valley
and throughout Central Washington through education, communication, and collective impact
work.
With a focus on inclusiveness in outdoor recreation, Wenatchee Valley TREAD's mission is to
o Advocate for outdoor recreation in the Wenatchee Valley through education,
communication, facilitation, collaboration, planning, and execution.
o To leverage recreation to improve quality of life and health in the region.
o To develop recreation -based economies as part of a strong and diverse
economic mix that supports this region.
NorthAmericaTalk History
NorthAmericaTalk is a digital media company building and operating Community Social
Networks TM. Through our proprietary technology and sales tools, we are disrupting the media
landscape, while building a trusted, valuable, local media brand. Today, our media organizations
cover an audience of 5,100,000 neighbors in Washington and Oregon State. Our fast-growing,
community focused media companies span the Pacific Northwest. We count hundreds of
marketers as long-term customers that use our platforms to reach their target market, grow their
brand, and measure results.
Our Community Social NetworksTm are online publications that serve as a way of connecting
community members with the places they live, play, and stay, and as a way of connecting them
with the local businesses and organizations that form the economic, cultural, and social fabric of
their communities.
*For more information about our Community Social Networks TM, please refer to the attached media kit.
11
TREAD 2023 Budget
Revenue 2023 Budget
WTA Contract $ 145,000
Community Support
Chelan County LTAC $ 45,000
Stemilt $ 20,000
Other Community Partners $ 30,000
Individual donations/Agency Fund $ 5,000
Lookout Rentals
Forest Service Cabin Rental (Entiat) $ 45,000
Forest Service Cabin Rental (Leavenworth)
Less Management Fee $ (5,000)
Less Capital Expenses $ (5,000)
Projects: Grant Management
Grants (Estimated) $ 55,000
JC Tourism Promotion Grant $ 30,800
Operating Grants
CFNCW Operating Grants $ 15,000
Ex-Offico/Individual Donations
Ex-Officio Membership general
$
30,000
Our Valley Our future
$
2,000
Public Donors
$
1,000
Total
$
413,800
Expenses:
2023 Budget
Employees:
$
-
Executive Director
$
79,200
Operations Director
$
66,000
Staff/volunteer cordinator
$
58,000
Staff/Office Manager
$
55,000
Other Staffing
$
HI/Benefits
$
18,000
Payroll Taxes
$
30,000
Employee Total
$
306,200
Other:
Consulting (NATalks)
$
24,000
Marketing/Other Consulting
$
3,000
Payroll/other Services
$4,200
Rent
$
26,400
Tracking Software (Insightvisions)
$
4,000
Computer/Furniture/Tech FA's
$
4,000
Office Expenses/Utilities/Networking
$
12,000
ExOfficio Meetings
$
1,000
Annual Board Retreat/Gifts
$
3,000
Travel
$
1,000
Fire Lookout Maintenance
$
-
Insurance
$
2,000
Other office/general(Cushion)
$
5,000
Non -Employee Total
$
89,600
Total Exenses
$
395,800
Net Income
$
18,000
TREAD 2022 Budget
Cash In Bank 12/31/20: $9,766
Cash in Bank 12/31/21: $146,750 *Includes $86,000 for Evergreen Grant (89-3k signage)
Unrestricted Cash 12/31/21: $60,750
Revenue Guarenteed Estimated Total Notes:
WTA Contract
$
377,000
$ 377,000
LTAC
$
52,000
$ 52,000
Stemilt
$
20,000
$ 20,000
Other Stemilt Partners
$ 30,000
$ 30,000
Forest Service Cabin Rental (Entiat)
$ 5,000
$ 5,000
Management Grants
$ -
$ -
Operating Grants
$ 10,000
$ 10,000
Ex-Officio Membership
$ 10,000
$ 10,000
Receivable From Dharma
$
8,000
Total
$
457,000
$ 55,000
S 512,000
Income Summary: $457,000 guarenteed (pending offical WTA contract execution), should have atleast $500,000 in income even using conservative estimates and
could be even higher depending on grant applications and new stemilt partners/ex officio partners.
Expenses:
Guarenteed Planned (New) Total Notes:
Employees:
Executive Director
$
72,000
$ 72,000
Operations Director
$
53,000
$ 53,000
Staff Ryan 1/2
$
26,000
$ 26,000
Staff Amy
$
41,600
$ 41,600
HR Director/CFO
$ 30,000
$ 30,000
Volunteer Cordinator
$ 25,000
$ 25,000
Staff Raises/HI/Fringe Bene
$ 20,000
$ 20,000
Payroll Taxes
$
15,408
$ 6,000
$ 21,408
Other:
$ -
Consulting (Measurement)
$
32,000
$ 32,000
Advertising/Swag/marketing
$
3,000
$ 3,000
Payroll Services
$
2,700
$ 2,700
Rent
$
24,000
$ 24,000
Tracking Software
$
17,500
$ 17,500
Computer/Furniture/Tech FA's
$
6,000
$ 6,000
Office Expenses/Utilities/Networking
$
12,000
$ 12,000
ExOfficio Meetings
$
1,000
$ 1,000
Annual Board Retreat/Gifts
$
3,000
$ 3,000
Travel
$
1,000
$ 1,000
Fire Lookout Maintenance
$
1,000
$ 1,000
Insurance
$
2,000
$ 2,000
Emergency Expenses to build in
$
6,000
$ 6,000
Total
$
319,208
$ 81,000
$ 400,208
Expense Summary: All the amounts in the "guarenteed" column have previously been approved spending, and mostly represent estimated expenses based on prior
conversations with Mat about expected 2022 numbers. The expenses in the "planned (new)" are new expenses for 2022 not
that Mat would like to have approved as part of the 2022 budget.
Additional Information:
Cash In Bank 12/31/22 $117,542
*All Unrestricted Now *Assumes all 400k in expenses and only the guarenteed income, if we assumed just the conservative additional income amou
balance will be closer to $175,000.
2021 Spending For Comparison Purposes
Avg per month Sep -Dec $22,500 *Rounded
2022 Spending Budget (Monthly)
Monthly -Assumes All Expenses $ 33,351 *New from 2021 (Operations Director, PT HR Director, PT Volunteer Cordinator, New Tracking Software)
2022 Income Budget (Monthly)
W Guarenteed $ 38,083 *This monthly budget is the Minimum TREAD should receive monthly on average through May 2023
W Guarenteed + Potential $ 42,667 *This increase depends mostly on more stimilt Style donations, ex officio and grants.
year rounded up, and
previously approved
ants, the end of year cash in bank
BOARD
MEMBER LIST
Position
Name
Chair
George Velazquez
Vice -Chair
Alix Whitener
Secretary
Jessie Rehms
Treasurer
Joe Violette
Past Chair
Jeff Ostenson
Member
Taber Murphy
Member
Delcie Profitt
Member
Summer Hess
Member
Amanda Lawson
V TALK
A
R- A I L S F 0 P, ALL
Community Social Network'"'
t_}Reach Our audience
Grow your brand
Measure the results
Jefferson Co , unty
Community
Mobile Branding
"Partnering to Connect Local Users"
VISIT
THURSTON COUNT
Bellingham I tit R,-.M.Ntv Vasknjfon
%
0 WHATCOM_ Est 186;
Peoples Bank
A b0iff kvd oj-mrpkr.
M PeaceHealth
WHULE
FOODS
M A h I L t
rp"M
cayjur"
or
0 First Federal
Heritage
BANK
SouthSound BANKIN
THAT'S G Multiure&u &TWAT601, �1
RADIOLOGY 01yFed t MUTUAL 11 BRANDS!
#1U1+1XVW* OF WSPOCUS a RM
to f j t �THURSTQN
HonalayInn ��tDC
AN IHG* HOTEL ENTERBUSINESS
W�'NNOVAT ION
x,f inity trROVIDENCE INTERS it-11
Health & Services TRANSIT -
NORTH AMERICA
"Place" and "Experience" Branding + Multi State Distribution TALK_}
1101141r, 89%8
A&
TREAD Map
Quiet RV Camping at
Friends Landing in
Grays Harbor, A Multi -
Generational Gem
t,; jais Caldwell
Alder Grow
Game night white RV camping at Friends Landing with
Marva and Jim Bradley & Tom and Laura Madeo visiting
from King County, Photo credit Jess Caldwell
are a few commonalities
There
that visitors share when
describing
+
I
0!
GralisHarborTalk.com
a few coma c"aht'a, that visitors share
pescribing.Fr,ending located lust
..,de
—W
M tes— s,an9dsi0tsafe, dc—sible for
riulti-generations tc enjo); fiWnq on the river and the
beauty of a paved 11.111114.9 Lake Q.igg, the
of the park. On a sunny afternoon, lifelong friends of SS
,ears were —I.y,.g game night net to the,, nevghbo-9
RV saes by the take :—pie. were h.ldh.9 hands while
taking a sunset walk wound the 1.7-mile paved loop trail,
white the youth were ptactsoinq their bike riding skills. The
trail is a biii—d h,ght'ght of this park that winds through
wetland, —& a'-d eado— There are se-iiii interpren,
,,9- from --�, do-, and it features. stunning canoe;
of bees that provides beauty and shade. G,andk,d. payed
on the well -designed playground One young man d opped
, fishing fine while sitting on the dock of the Chehalis R—,
Triere is a centrally
located —,ad pavikon available that
a perfect gathering space tot reunions and celeoratton,;
Reservations for the pavilion can be booked free of charge
on a first come - first S—ed If:— , xid off,, ,,,d . barbecue for gnih-)
JThurston TOGETHER, creating
, TALK K a better energy future.
EVERYDAY - SPORTS - FOOD& ART - COMMUNITY CHANNELS I FEATURED BUSINESSES - HISTORY - PHOTOS
NON -PROFITS - LOCALTALK - ACTIVITIES � EVENTS - CALENDAR DAY TRIPS COVID- 19 LOCAL INFORMATION
I:E= S.0 F;VWV tt* Coast of GtayS Himbot Coorty .
at
2Guh*v
�
m
mmm
jomo'
!!o vow
IIH yow t""'
The Ocean Shores Razor Clam 8 Governor and M
Seafood Festival Returns for InsZUpdated
Health
More. Gu,'d,,,
'd ow, 77. Local
01
T"'ALK q
Darlin Creek Trail Now Open to the
Public
N --p-,
Ioi 11 e 'set
Communitv..&Markefing
COM
A0
•
oft
rwach Grow Measure
Mobile Reach &
NORTH AMERICA Content Marketing Display Ads Audience Targeting
TALK0 Tell your story *Select various sizes 0 Diversify your advertising
• 0 Link to the community
market
Influence a target * Place in strategic
locations
• Talk to a specific
demographic