The URL can be used to link to this page

Home My WebLink About2023 Centrum RECEIVED OCT 11 2022 JEFFERSON COUNTY 2023 Request for Proposal Packet COMMISSIONERS Lodging Tax/Tourism Promotion This packet is for the 2023 TOURISM PROMOTION SERVICE PROPOSALS to be funded by the Jefferson County Lodging Tax. Under Jefferson County guidelines, you must be a NON-PROFIT or GOVERNMENTAL AGENCY to be eligible to be funded by the Jefferson County Lodging Tax. The Jefferson County Lodging Tax Advisory Committee will only consider complete and signed proposals that include all of the requested information and documents, and that are submitted by the deadline: OCTOBER 15, 2022 by 4:30 pm Digital Delivery only for Proposals to afmcknight(c�co.jefferson.wa.us 2023 Proposal Guidelines: Tourism Promotion Activities The Jefferson County Lodging Tax Advisory Committee (LTAC) is accepting proposals from government agencies and non-profit organizations for tourism promotion to be provided during calendar year 2023 and paid for from the County's lodging tax fund. The Committee will make recommendations to the Jefferson County Commissioners within one month following the proposal deadline. All decisions for use of the lodging tax will be made by the Jefferson County Commissioners. • Proposals from government agencies or non-profit organizations are to be for tourism promotion during calendar year 2023. Please refer to Section 1 of this packet for examples of eligible tourism promotion activities for this funding round. • At the time of implementation, tourism related activities within proposals must comply with federal, state, and county laws and requirements, including county Public Health direction. NOTE: Jefferson County may not use public funds in any way that can be construed as a gift to an individual or organization. • Proposals must completely address the questions, and all requested supplemental information must be provided. Incomplete proposals will not be considered by LTAC. • To be considered, a fully completed and signed digital application (digital signatures acceptable) must be received at atincknight@cojefferson.wa.us by the deadline listed above. • The preferred format for a digital application is a single PDF file attached to an email. If necessary, multiple files in either PDF or Microsoft Word may be attached to a single email as a complete digital application. • All documents filed with the County are public records, potentially eligible for release. Jefferson County is committed to the non-discriminatory treatment of all Persons in the employment and delivery of services and resources. 2023 Proposal Checklist for Tourism Promotion Activities Organization Name Centrum Event Name, if different Proposed Contract Amount: $40,000 Proposals must completely address the questions, and all requested supplemental information must be provided. Incomplete or late proposals will not be considered by the Jefferson County LTAC. To be eligible for consideration, your application must be signed, dated, and include the following items in the listed order. Check each item submitted: X Signed and Dated Proposal Summary Sheet X Section 1 - Itemized list of proposed services and estimated costs. X Section 2 - Proposal Questions. X Section 3 -Proposed 2023 promotion, facility, event or activity budget. X Section 3 —2022 budget and year-to-date income and expense statement(s). X Section 3 -List of names and addresses of the organization's current Board of Directors.Name and contact information for event chairperson, if applicable. X. Section 3 -Optional work samples such as season brochures, promotional materials, reviews, news/magazine articles, etc. (maximum of 5 separate pieces) To be considered, a fully completed and signed original application with supporting documents must be received and date stamped at the Jefferson County Administrator's Office, 1820 Jefferson Street, P.O. Box 1220, Port Townsend, WA 98368 by October 15, 2022. Courthouse is closed Saturday Documents submitted to the County are public records, potentially eligible for release. 2023 Proposal Checklist for Tourism Promotion Activities Proposal Deadline: October 15, 2022 at 4:30 pm (received, not postmarked) Courthouse is closed Saturday Address To: Jefferson County Lodging Tax Advisory Committee Mailing Address: P.O. Box 1220, Port Townsend WA 98368 Delivery Address: Jefferson County, County Administrator's Office, 1820 Jefferson Street, Port Townsend, WA 98368 Email Address: afmcknightW;co jefferson.wa.us Please type(10 point or larger)or legibly print in ink.To be considered: all questions must be answered; all requested documents provided; this form must be signed and dated. Organization Name Centrum Organization Address PO Box 1158, Port Townsend, WA 98368 Contact Name Katya Kirsch Contact Address PO Box 1158, Port Townsend, WA 98368 Day Phone 360-385-3102 Evening or Cell Phone E-Mail Address kkirsch@centrum.org Facility/Event (if applicable) Total Lodging Tax Request: $: 40,000 Estimated 2023 org. operating budget(Incl. Lodging Tax funds) $: 4,100,000 If asking for funds for a specific Dollar Amount event, list other cash funding $ sources and dollar amounts budgeted for this project. Note: This section is only due for specific event and festival funding requests. Total Project Revenue Budget $ Did your organization receive Lodging Tax Funds from the County in 2022? X yes no I understand that if my organization's proposal for tourism promotion activities is approved by the County that my organization will enter into a contract with the County to provide the contracted services up to the maximum contract amount. I understand that the proposal herein is a public record potentially eligible for public release. ,�, 4.5 10/7/2022 Sign Name: Date: Katya Kirsch, Development Officer Print Name and Title: 1.Itemized List of Proposed Tourism Promotion Services Organization (or Event) Name: Centrum In the following space or on a separate sheet of paper,please specify each proposed tourism promotion, facility, event or activity, including quantities and costs (see examples at bottom of page). See attached document. Examples of how to list your proposed tourism promotion services or event(please be as specific AS POSSIBLE about the services, quantities,the tourism market,distribution method, and cost): 10,000 promotional rack cards for 1-5 corridor from Portland to Bellingham,April-June 2018 $1,835 The rack cards will promote an event/hotel/restaurant promotional package. Design and printing $1,250 Distribution by XYZ Company $ 500 5 hours of staff time at$17.00 per hour to write copy,edit and proof the cards $ 85 1/3 page black and white event promotional advertisement in XYZ Magazine,July 2018 edition $1,500 XYZ Magazine has 250,000 subscribers in western and northwest states.This 1/3-page ad will be part of a full-page advertisement being coordinated by the VCB.XYZ Magazine will match the value of the advertisement with a feature article on Jefferson County and the event in the same edition. 2. Proposal Questions(no more than one page for each question) 1. Tell us about your promotion, facility,event or activity and why you think it will increase tourists traveling to and staying in Jefferson County. Centrum requests continuing support from Jefferson County lodging tax funds for 2023 marketing and promotions to visitors from outside of Jefferson County. Founded in 1974, Centrum provides creative multi-generational music and writing workshops and festivals with a wide diversity of artists and world cultures, passing traditions from one generation to the next with mutual respect and building greater community and inclusion through the arts. Jefferson County LTAC funds have been very important,helping Centrum reach audiences outside of Jefferson County through strategic promotions in national trade journals, regional radio and television, and social media. Centrum has a proven track record of attracting visitors to Jefferson County. It serves artists and audiences from all 50 US states, 77%of Washington counties, and 10 other nations. During 2022, Centrum's first in-person program year since the pandemic began, a total of 7,057 people attended Centrum programs including: Total WA Outside Jefferson County Other States Other Countries Visitors 7,057 2,444 987 127 Ticket Buyers 5,489 1,621 460 60 Workshop Participants 1,215 668 361 49 Artist Residencies 131 76 33 8 Artist faculty 222 79 133 10 In our week-long immersive workshops, aspiring artists from ages 4 to 98 live, learn, play, create, dance, sing, and write alongside standard-bearers of a wide array of cultural traditions. Programs include Jazz Port Townsend, Brazilian Choro, Chamber Music,Voice Works, Fiddle Tunes,Port Townsend Writers Conference, Acoustic Blues Festival, Ukulele,Red Hot Strings, six"Young Artist Project"programs(with Washington students, teachers, and chaperones mostly from outside Jefferson County), Artist Residencies, a Creative Aging Conference, and an arts and lectures series. Public performances and events allow audiences to participate in and celebrate our programs. After two years of online only workshops due to the pandemic, Centrum offered in-person performances and workshops in 2022,with COVID vaccine requirements,which we blended with online participation. Programs, concerts, and other events were at about 66%attendance compared to pre-pandemic attendance. We have accepted a multi-year view of our work to return to pre-pandemic levels. Additionally, due to COVID, Centrum initiated several new strategic partnerships to help sustain its fellow on-campus programming partners at Fort Worden State Park-vital to our future and the continued success of enterprise at Fort Worden. Relief funding from PPP, SVOG, and ArtsWA has been indispensable in helping us retain core staff while we rebuild our markets following two years of online-only access to our programs. Centrum's continued success is critical to the public/private partnership at Fort Worden State Park as we generate the majority of guest lodging and tourism at this site. 2. If this is a continuing promotion, facility or event, how is it different than in the past? Centrum has a three-pronged strategy for 2023 promotions - sustaining, innovating, and growing attendance. Centrum greatly expanded our marketing department with the recent hire of Jaime Jaynes, a full-time Marketing and Communications Director. Growing up in Port Townsend, Jaynes attended Centrum youth art programs. Holding a BA from the Art Institute in Chicago, she was Brand Marketing Director at Nike for 10 years focusing on omnichannel growth of women's business. At Centrum, Jaynes is enacting a new marketing strategy focused on new communities and alumni engagement(Centrum alumni come from across the country and world). Her strategy for 2023 includes refreshed evergreen branding, creative directives for designers, content creation guidelines for creators, multi-channel programming, and analysis of results based on key performance indicators. Her approach to marketing is highly proactive and operational, with a keen focus on protecting Centrum's legacy as a valued cultural and educational experience. SUSTAIN INNOVATE GROW Continue high-level print Increase digital advertising Focus on new advertising outlets promotions of Centrum and its strategies, responding to changing to increase our identity and arts programs. consumer habits and increased awareness with Black, Indigenous, use of mobile technologies. and People of Color. Global trade journals (Downbeat Digital ads on Facebook, Seattle Magazine, Poets &Writers, Living Stranger calendar, and interest- Blues, and more). group websites and social media targeted to reach wider Print promotions on WA State geographic audiences. ferries. Focus: Rebuild broad-based Focus:Shift the majority of our Underwriting podcasts and radio market share after two years of outreach to digital platforms as to reach new, broader audiences online-only activity. we build video-rich content using with values & interests related to our broadcast technologies in Port Centrum. Townsend. Focus: Increase participation & accessibility to workshops by promoting in-person and hybrid opportunities to serve a broader audience. Centrum will also refine its virtual offering in 2023. Portions of in-person programs will be offered online for people who can't or don't want to travel. Daily presentations will be available by livestream online during larger workshops, which will sustain a premium for in-person experiences while promoting the value and richness of planning to participate in-person in Jefferson County in future years. 2023 video broadcasts will be available to all participants of our programs for an extended period following each program. This has the added advantage of allowing every participant, whether visiting Port Townsend or online, to benefit from every class we offer via archived broadcasts. This was not possible in the past. Due to performance rights and other copyright issues, we are not planning to broadcast live performances—only classes. 3. Describe how you intend to market/promote your promotion, facility, event or activity to potential tourists who reside outside Jefferson County. Centrum plans $70,000 in marketing campaign expenses for 2023 (including out-of-county and in-county marketing). We will continue reversing our historical ratio of online and print promotions from 2019, shifting our emphasis to 70%digital marketing, and 30%print. Digital platforms allow us to track engagement and run "A/B"test campaigns as well, which helps us fine-tune choices of images and messaging to be most effective. Digital advertising reaches more predisposed audiences and—based on demographic shifts in the Northwest and nationally—we believe the long-term reliance on high-end trade journals is likely to decrease in productivity as younger markets turn away from traditional forms of media and most of their news and advertising online. Our 2023 campaigns will coincide with a complete redesign of our website for 2023 (website costs are not included in this project proposal)which will build upon our strong search engine optimization and functionality and increase out-of-state web traffic from people seeking to travel to events and workshops in the Northwest. New digital ads will primarily be targeted through Facebook, Instagram, and the Seattle Stranger, explicitly targeted outside Jefferson County, which we expect to reach 65,000-100,000 people in targeted demographics for every $1,000 spent. Our approach includes: • Following a consumer shift towards shopping from home, Centrum will continue our shift towards digital ads to improve efficiency and performance, lower costs, and track and control ad performance. • Limited print magazine ads early in the year will drive workshops registrations. • Public relations, e-newsletters, print brochure mailings, and traditional (i.e. regional newspaper/media) marketing will remain mostly similar to previous years. • Marketing and promotions will be year-round, primarily from January through July 2023. Because Centrum programs are most often for one-week, overnight stays in Jefferson County are required by most visitors. 4. How will you measure the effectiveness of your promotion, facility,event or activity? Also, describe how you will document and report to the County the economic impact from your event/facility. (State law requires the County to report annually to the State Department of Community Development and Economic Trade about the number of lodging stays and economic benefit from tourists generated by use of Lodging Tax proceeds for tourism promotion.) Centrum maintains detailed records of registered workshop participants, artist faculty, and ticket buyers. We review weekly multi-year reports to track the trajectory and pace of demand for our programs. Our data allows us to see whether outreach efforts are successful and gives us opportunities to pivot to curtail unnecessary spending or bolster efforts based on consumer response. Our data includes numbers of participants and audiences, and past responses to survey questions for online ticket buyers that reveal the estimated number of nights of lodging in Jefferson County from out-of-town visitors. During 2019 (the most recent full non-pandemic year): • Online ticket survey respondents reported, while attending Centrum performances, visitors from 21 states and 3 foreign countries reported staying 1,474 nights at paid lodging -hotels, motels, and/or inns outside of Fort Worden State Park. • Ascribing this rate to our annual attendance conservatively, we forecast that Centrum fueled more than 3,000 nights of lodging in Jefferson County outside of Fort Worden State Park in 2019. • Given the global nature of our visitors, it has not been possible to distinguish nuances such as lodging in vs. out of unincorporated Jefferson County, though we know by anecdote that Centrum guests do stay, in some cases, well outside of eastern Jefferson County. • Additionally, and separate from the above data, Centrum estimates that our workshop participants account for approximately 10,000 bed nights at Fort Worden State Park. Centrum will measure the effectiveness of its promotions and events by: • Meeting or exceeding annual goals for online and/or in-person workshop participant enrollment. • Meeting or exceeding annual goals for ticket sales to regional and national audiences. • Reviewing participant evaluations following each workshop, including how participants heard about the workshops. (Centrum has a very high return survey rate, which helps shape future offerings). • Staff briefings to share participant feedback, production results, community input, whether needs were met, and changes to make in the future. 5. What economic impact can we expect in Jefferson County from your proposed promotion, facility, event or activity? a.)Actual or estimated number of tourists at your event/facility last year(2022): b.)Estimated number of tourists who will attend your event/facility this year(2023): c.)Projected economic impact in Jefferson County from your event/facility (e.g. number of tourists who will stay overnight in Jefferson County-based lodging establishments; economic impact for Jefferson County restaurants, community facilities, amenities, events, and businesses). 7,057 people filled Centrum workshops, concerts, and residencies in 2022 with 3,558 visitors or more from outside of Jefferson County(an additional 784 people bought tickets at the concert entrance with no residential data required). It has been a great joy for Centrum to welcome artists and audiences back to our campus. The powerful bonds we build through art and music feel more important than ever, and the special setting of Fort Worden State Park is an ideal place to reconnect. Teachers and mentors arrived from all over the country, a world-class faculty roster, to inspire students of all ages. Centrum is one of the most effective and far-reaching marketing arms for Jefferson County and Port Townsend. Relationships between Centrum, Jefferson County, the City of Port Townsend, and Fort Worden State Park are mutually beneficial. In non-pandemic years Centrum programs are one of the largest economic engines for Jefferson County, bringing thousands of tourists to Jefferson County, some of the greatest diversity of guests, and the largest quantity of repeat visitors and overnight guests at the park. Most Centrum visitors stay in Jefferson County for up to six nights per visit. Centrum has many visitors from the I-5 corridor and throughout the U.S. They learn about and come to Centrum via advertising, word-of- mouth, and our professional faculty artists who are emissaries for Centrum and Jefferson County. Stories abound about Centrum's importance for the region's artists, residents, students, and the tourism industry. Many people say Centrum is the reason they moved to Port Townsend. Centrum had a steady rate of growth for our workshops since 1990, generating more than $1.2 million of tuition, lodging and food services at Fort Worden State Park in a non-pandemic year. 79%of individual charitable donations to Centrum come from families living outside of Jefferson County. It is estimated that Centrum's participants and audiences generate $3.126 million in expenditures annually, with 1/3 remaining in Jefferson County ($1.042 million). Our annual economic impact equates to 86 FTEs. We project that Centrum will provide $1.157 million in paid wages/benefits for 32 people in 2022, including Centrum's staff and faculty artists. Jefferson County LTAC funds have made a big difference in Centrum's ability to reach audiences outside of Jefferson County through strategic promotions in global trade journals, regional radio and television stations, and social media outlets, allowing us to target advertising to specific regions. 6. Describe your organization's area of expertise. Do you provide a unique service? Centrum programs feature a wide diversity of artists and world cultures, helping to fulfill our vision to build a world of greater community and inclusion through the arts. Over the decades, hundreds of thousands of people have taken part in Centrum's residential workshops, residencies, performances and events in visual arts, music, dance, writing, and creativity, fostering a vibrant community and making an indelible mark on the cultural life of Port Townsend. Centrum's signature immersive workshops bring together aspiring, emerging, and professional artists from across the world, and its public performances and presentations have been key to building the community's reputation as a renowned arts destination. Centrum is a well-known destination for aficionados of traditional American music forms, visual arts and writing. Audiences and participants appreciate Centrum's local/global perspective and special blend of natural beauty, small town charm, and artistic excellence. Immersive programs include Jazz Port Townsend, Brazilian Choro, Chamber Music, Voice Works, Fiddle Tunes, Port Townsend Writers Conference, Acoustic Blues Festival, Ukulele, Red Hot Strings, and six Young Artist Project programs (with Washington students, teachers, and chaperones mostly from outside Jefferson County), Artist Residencies, a Creative Aging Conference, and an arts and lectures series. Public performances celebrate workshops and programs, inviting audiences to connect with diverse artists and artforms. 3. Background Information about Your Organization Attach the following items to your proposal in the order listed: (Note: To be considered by the Committee, all of the listed information must be included with your proposal.) Attachments: Proposed 2023 promotion, facility, event or activity budget including income and expenses. 2022 Budget and Actual income and expense year to date statement(s). List of names and addresses of the organization's Board of Directors as of the date the proposal is filed. Also, if the proposal is for the marketing of an event and there is a chairperson for the event(either volunteer or paid), list that individual's name, address and phone number. If you desire, you may provide samples of promotion materials such as brochures or promotional materials (maximum of five). Note: Staff will verify Incorporation status of the non-profit agencies who submit service proposals by checking the Washington Secretary of State's on-line corporation records. A. 2023 LTAC Opportunity Information 1. Jefferson County's Proposal Process - The Jefferson County LTAC solicits service proposals each year. The proposal form is attached, posted on the County's website, www.co.jefferson.wa.us and may also be requested by calling the Jefferson County Commissioner's Office at the Courthouse, (360) 385-9102. This year, the Committee will review proposals on October 28, 2022 from 1 p.m. to 3 p.m. Applicants are asked to attend the October 28, 2022 meeting beginning at 1 p.m. The County will provide meeting information for all complete applications. At that meeting, each proposing agency will answer questions from the Committee regarding their proposal. The Lodging Tax Advisory Committee will make a recommendation to the Board of County Commissioners regarding which proposals to fund, and at what funding levels within available revenues. The review of the LTAC recommendations and final decision about how to use the lodging tax monies is made by the County Commissioners. Each agency will be notified of the status of their proposal. Contracts are prepared by the County and sent to agencies. 2. Available Funding for 2023 Organizations submitting proposals should be aware that a total of approximately $800,000 in lodging tax awards will be available for allocation to eligible tourism promotion activities through this RFP. This amount also includes $4,000 in staff administrative costs to manage the grants and to process invoices. County Ordinance 02-0622-98 provides for distribution of Lodging Tax as follows: • The lodging tax funds are to be used for targeted and/or regional promotion, the operation and maintenance of organizations operating tourist related facilities and their costs for local promotional activities. • Not more than 25% for the development of tourism related facilities. 3. Definitions - By state law, lodging tax funds may only be used for tourism promotion and the acquisition and/or operation, including maintenance, of tourism-related facilities. The following definitions are copied verbatim from RCW 67.28.080.Note: State law changed in 2007 to include"operation" of tourism events in the definition of "tourism promotion." "Tourism" means economic activity resulting from tourists, which may include sales of overnight lodging, meals, tours, gifts, or souvenirs. "Tourist" means a person who travels from a place of residence to a different town, city, county, state, or country, for purposes of business, pleasure, recreation, education, arts, heritage, or culture. "Tourism promotion" means activities, operations, and expenditures designed to increase tourism, including but not limited to advertising, publicizing, or otherwise distributing information for the purpose of attracting and welcoming tourists; developing strategies to expand tourism; operating tourism promotion agencies; and funding the marketing of special events and festivals designed to attract tourists. "Tourism-related facility" means real or tangible personal property with a usable life of three or more years, or constructed with volunteer labor that is: (a)(i) Owned by a public entity; (ii)owned by a nonprofit organization described under section 501(c)(3) of the federal internal revenue code of 1986, as amended; or(iii) owned by a nonprofit organization described under section 501(c)(6) of the federal internal revenue code of 1986, as amended, a business organization, destination marketing organization, main street organization, lodging association, or chamber of commerce and (b)used to support tourism, performing arts, or to accommodate tourist activities. 4. Proposal Evaluation Criteria — Jefferson County Policy Statement for Use of the Lodging Tax. Jefferson County's Lodging Tax Fund will be the primary source of county funding for activities, operations, and expenditures designed to increase tourism. The County does not make any multi-year commitments with Lodging Tax funds. However, service providers are not limited or prohibited from making repeat annual requests of the same nature. The County intends to maintain a reserve in the Fund, and will assess on an annual basis how much of the Fund to appropriate in a given year. The Jefferson County Commissioners have created a Lodging Tax Advisory Committee to conduct an annual process to solicit and recommend Lodging Tax funded services for the County Commissioners consideration. Jefferson County will only consider proposals for use of the Lodging Tax from public and non-profit agencies. The Fund will ONLY be used for the following purposes: 1. The promotion of emerging or on-going tourism events, facilities, and activities by government or non- profit agencies so as to attract and draw tourists to unincorporated Jefferson County from outside Jefferson County. 2. Operation of a tourism promotion agency (such as a visitor and convention bureau); 3. The marketing of special events and festivals designed to attract tourists to unincorporated Jefferson County from outside Jefferson County. 4. Capital and/or operating costs for tourism facilities owned by a public entity or a non-profit organization as defined in State law RCW 67.28.080.1(7)— Tourism Related Facility. 5. Administrative costs to support tourism events, facilities and activities. Other Criteria. HIGH PRIORITY will be given to tourism activities that • Promote Jefferson County and/or events, activities, and places in the County to potential tourists from outside Jefferson County. • Have demonstrated potential or high potential from the Committee's perspective to result in overnight stays by tourists in lodging establishments within the unincorporated areas Jefferson County. • Have demonstrated potential or high potential from the Committee's perspective to result in documented economic benefit to Jefferson County. • Have a demonstrated history of success in Jefferson County, or are proposed by a group with a demonstrated history or high potential of success with similar activities. • Minimize duplication of services where appropriate and encourage cooperative marketing and/or includes an element of cooperation or partnership. • Provide, maintain, operate, or enhance County-owned tourism facilities or infrastructure. LODGING TAX ADVISORY COMMITTEE REVIEW CONSIDERATIONS In developing its recommendations, the Committee considers: • The estimated amount of lodging tax receipts for the coming year provided by the County Administrator's Office. • Operational adaptations or pivots that ensure future organizational success of tourism related activities and promotion, in response to the COVID-19 pandemic. ■ Thoroughness and completeness of the proposal. • The relationship of proposed services to the areas of high priority identified by the Committee. ■ Percent of the proposal request to the event/facility promotions budget and overall revenues. • Percent of increase over prior year Jefferson County Lodging Tax funded proposal if any. • Projected economic impact within the unincorporated Jefferson County, in particular projected overnight stays to be generated in lodging establishments in the unincorporated areas of Jefferson County. • Requirements in State law for use of the tax, and the definitions in State RCW 67.28.080 for"tourism," "tourist," "tourism promotion," and "tourism-related facility." • The applicant's history of promotion success, reporting history and financial stability. • Committee member general knowledge of the community and tourism-related activities. NOT CONSIDERED are requests for • Services to be provided beyond calendar year 2023. • Proposals from for-profit businesses (however, a government or nonprofit agency contracting with the County may itself contract with for-profit businesses as third-party vendors). • Promotional activities that reach a target audience solely located within Jefferson County. NOTE: 1. On February 2, 2006, the State of Washington Attorney General's Office issued Opinion #AGO 2006 #4, which clarifies that a municipality may NOT provide advance payment to private organizations for tourism promotion. Payment must occur after the services have been performed and documentation in keeping with the contract is submitted to the County. 2. The County may not pay for donated or volunteer services or pay more than the actual cost incurred by the contracting agency to provide the service. 5. Background Information — Jefferson County's Lodging Tax. The Lodging Tax is an excise (sales)tax authorized by State law in RCW 67.28, Public Stadium, Convention, Arts and Tourism Facilities. In 1998, the State Legislature amended Chapter 67.28 of the Revised Code of Washington (RCW) to allow local governments to assess an additional 2%tax on lodging for tourism promotion and/or tourism-related facilities (sometimes referred to as "the new 2%"). In April 1999, the County Commission, by Ordinance, increased the County's Lodging Tax from a 2%to a 4%tax as allowed by RCW 67.28. Jefferson County's Lodging Tax Advisory Committee. Per RCW 67.28.1817, the State requires that local governments collecting the Lodging Tax establish a Lodging Tax Advisory Committee consisting of at least five (5)members: The Chair —a member of the County Commission or their designee 2 members—representing the lodging industry 2 members—representing activities authorized to be funded by said tax The Committee's role is advisory in nature, with the Committee's purpose being to advise the County Commissioners. The Committee must select the candidates from amongst the applicants applying for use of revenues and provide a list of such candidates and recommended amounts of funding to the County Commissioners for final determination. In 1998, the Jefferson County Commissioners created such a Committee, and asked the Committee to establish an annual process to solicit and review proposals for tourism services eligible for lodging tax funding. Committee members are appointed by the County Commissioners as part of the County's regular advisory committee appointment process. For additional information,contact— County Administrator Jefferson County Courthouse 1820 Jefferson Street PO Box 1220 Port Townsend, WA 98368 Ph: 360-385-9100; Fax: 360-385-9382 e-mail: mmccauleyuco.jefferson.wa.us - END- Centrum Profit & Loss Budget vs Actual August 2022 Year to Date Total 2022 Over/(Under) Actual Budget Budget Budget Income 4010 • Individual Contributions 1,187,205 1,290,000 (102,795) 1,511,000 1 4030 • Business Contributions 57,551 59,000 (1,449) 76,000 2 4230 • Private Foundation Grants 25,500 114,000 (88,500) 132,000 3 4520 • Government Grants 551,790 557,223 (5,433) 698,923 4 5120 • Ticket Income 154,822 227,643 (72,821) 239,310 5 5170 • Contracted Services 21,076 21,200 (124) 48,700 6 5180-05 • Residency Fees 19,633 21,000 (1,367) 35,000 7 5180 • Workshop Registration Fees 725,693 1,082,378 (356,685) 1,228,965 8 5190 • Workshop Participants -Other 11,253 8,750 2,503 10,750 9 5320 • Dividends & interest-securities 7,391 6,280 1,111 12,500 10 5400 • Concessions/Merchandise/Advei 8,967 8,625 342 10,325 11 5800 • Special Events - 61,500 (61,500) 61,500 12 Total Income 2,770,881 3,457,599 (686,718) 4,064,973 13 Expense 7000 • Grant&contract expense 850 600 250 1000 14 7200 • Salaries & related expenses 991,930 982,260 9,670 1458790 15 7501 • Professional Services-Artistic 529,026 710,533 (181,507) 798741 16 7502 • Professional Services-Other 127,364 119,304 8,060 148750 17 8102 • Marketing and Promotion 122,076 95,915 26,161 124130 18 8103 • Office Expenses 120,116 104,715 15,401 158400 19 8114 • Program Fees -Participants 528,416 581,061 (52,645) 668203 20 8115 • Program Expenses 28,662 68,350 (39,688) 81000 21 8200 • Facility &equipment expenses 275,001 286,490 (11,489) 376051 22 8300 • Travel & meetings expenses 10,856 12,938 (2,082) 17605 23 8500 • Other expenses 161,601 172,199 (10,598) 196800 24 Total Expense p 2,895,898 3,134,365 (238,467) 4,029,470 25 Net Ordinary Income (125,017) 323,234 (448,251) 35,503 26 10/11/22 Centrum Itemized List of Proposed Tourism Promotion Services for 2023 National, International, and Regional Publications and Promotions Jazz Times Magazine,Jan./Feb. and April 2023. Circulation 70,000 magazine readers. $1,950 Olympic Peninsula Getaway Guide,spring print ad edition. Circulation of 200,000 $800 including Washington State Ferries. Oregon Public Broadcasting, radio underwriting announcements,Spring/Summer 2023. $5,000 493,200 OR/WA listeners weekly. 63%with income+$75,000, 63%ages 18-54. KMHD Jazz Radio,Spring/Summer 2023 web&live stream ads.493,200 OR/WA listeners $5,000 weekly. 78%of listener income is+$75,000, and 60%of listeners are ages 18-54. KCTS-9, 20 public television spots, including some primetime.Video messages. 1.85 $2,000 million viewers weekly throughout Washington and in Canada. Poets and Writers Magazine,quarter page display ads,Jan./Feb., March/April, and $2,580 May/June 2023. Circulation 100,000 people throughout the US. DownBeat Magazine, print ads March 2023 Jazz Camp Guide and May 2023 Summer $1,900 Festival Guide. Circulation 68,000 people throughout the US who love jazz. Writer's Chronicle, quarter page display ad,spring 2023. Circulation 35,000 copies with $700 an estimated readership of 54,000 people throughout the U.S. Victoria Jazz Festival 2023 program guide, 1/2 page display ad,Audience 43,000 people. $1,400 Coastal Jazz Festival,Vancouver BC,2023 program guide,'A page ad, 50,000 people. $1,400 Acoustic Guitar Magazine,two print ads,April 2023, including website display ad. 54,000 $1,700 readers throughout the US who like blues and other guitars styles. Living Blues Magazine,display ad,April 2023. Circulation of 16,000 throughout US. $1,200 JazzED Magazine, 1/3-page print ad, Mar. 2023. Circulation 13,000 jazz educators. $800 Printing of 8,000 season brochures promoting all Centrum programs for direct mail in WA $9,000 &U.S. Distribution starts April 2023 at Jefferson County Visitor Information Center, Port Townsend Visitor Information Center, B&Bs and hotels in Jefferson County, and more. Earshot Jazz Magazine,two 2/3-page ads June/July 2023. Circulation 6,000 Seattle. $750 JEN Conference, (Jazz Education Network), 1/3-page ad in program guide,circulation $500 5,000, conference held January 4-7,2023 in Orlando, FL. Old-time Herald Magazine,full page inside cover color ad (fiddle tunes) and half page $1,300 color ad (Voice Works), May 2023. Readership:4,000 people throughout the US. Fiddler Magazine, Full page ad,spring 2023. Readership:3,000 people in the US. $400 Wintergrass Music Festival program guide,full page ad,3,000 people in Bellevue, $450 Washington February 23-26, 2023. 2 Facebook targeted digital ads to areas beyond Jefferson County. Estimated annual reach: $2,500 200 million views. Seattle Stranger programming calendar, published in Arts&Culture Newsletter for 4 $2,500 weeks in April&May 2023 (515,00 views). Social Posts for Instagram (96,500 views), Facebook pages (121,000 views), and Twitter(138,000 views) in June 2023. Posts in Everout Calendar, an event calendar targeting Seattle residents, in April/May 2023. KNKX-FM, 22 underwriting announcements,April/May 2023. 330,000 listeners $4,500 throughout western Washington each week. Total expenses(out-of-county marketing) $48,430 Total requested from JCLTAC $40,000 Total from individual donors $8,430 * Total planned marketing expenses for 2023 is$70,000 including in-county marketing. 2 Centrum itemized list of proposed tourism promotion services for 2023 centrum creativity in community Centrum Board of Directors 2022 President • Scott Wilson, Former Port Townsend Leader Owner/Publisher Port Townsend Vice-President • Mark Hamby, Retired CEO / KMS Financial Services Seattle, WA Secretary • Walter Parsons, President BMR Associates / Media Consultant Port Townsend Treasurer • Kris Easterday, President / Easterday Promotions Port Townsend Robert Alexander, Insurance Executive Bainbridge Island Thomas Armitage, Attorney Seattle Terry Bergeson, Former Washington State Superintendent of Public Instruction Tacoma Jeanie Cardon, Retired Insurance Professional Poulsbo James Costello, Retired Educator & Mayor/ Arts Patron Port Townsend Loni Greninger, Jamestown S'Klallam Tribal Council Vice-Chair/Deputy Director Social & Community Services / Sequim Malcolm Harris, Attorney/ Musician Seattle John Kennedy, Principal, SKL Architects Seattle Renee Klein, Owner, Madrona Mind/Body Port Townsend Edmund W. Littlefield, Jr., President, Sage Arts / Musician Arlington Leah Mitchell, Arts Patron / Marketing Consultant Port Townsend David Rinn, Retired CFO / Cure HHT Port Townsend/Seattle Catharine Robinson, Therapist /Jumping Mouse Port Townsend Ralph Sabin, Venture Capitalist/ Health Care Seattle Sam Shoen, Private Investment Manager Port Townsend Sally Warren, Visual Artist/ Consultant Port Townsend/Dallas 1 11 ' W X c -N d v, cy1 >� a., Q] f J > , a) .N ° 775 Q i �' --, c U L U to — -@ N f- U 0 0 C N 0 0 6 J Y o o J m i 1IqII JQ a I I off ` a' .0 o nE did`I. w U / :` / • Of \t '01111P6i , '. ei iiit . .... , , _, . , . .. A' 41,- 4 E in >; a c O 00 c OU U 0 `fl a) O } S O 03 c -0 'U U - AQJ Lf2 C � f6(CI O a-' v or) cn CI O .:92 E` .. 4 I JULY 3 - lU IN PERSON & ONLINE FIDDLE TUNES JOEL SAVOY,ARTISTIC DIRECTOR Eddie Bond Carl Jones Erynn Marshall • Charlie Walden Patt Plunkett Hank Bradley , Cathie Whitesides The Harmony Sisters: Jeanie McLerie, Alice Gerrard, Irene Herrmann • Bruce Daigrepont Gina Forsyth David Doucet Liette Remon Paul Marchand and many more... MORE INFO AT CENTRUM.ORG CENTRU IN PERSON AT ' WORDEN I o E ' R ,I lCZ .15 ! *....,, �, : ; IL:› a) ti ,.. a R C = des O T mas' (r.k ?- 00 U - - dd i `�• Cu Hft :1 ...- •. r . 44. t Q \ - m Y ,: -11 . ,.....i1:*ll:..„,-:,„.,',,1,. „Cc=m_.!u-,.-.±,<.,'.---.'e-_.._3.Jcr.cC..,.I. ,_==..>=ca:C0>D_U,..‘ 5 -J 2 C7 7 - 'd @ Zo -I y : := , = W C/3 CI te, r d CC Z a 0 - . C/.) ,z J O N w 4 , sa U a \ N bA (6 7'. 4 . 4 t. 1 " :: :! . ma` ¢ � W(1a1N30 ' � m IN PERSON VOICEr;Y WORKS , PHARIS ROMERO,ARTISTIC DIRECTOR JUNE 27 - JULY 2 Alice Gerrard I Greg Blake Jefferson Hamer I Tim Eriksen Dr.Kathy Bullock I Mara Kaye Eva Salina I and many more... JULY3 - IU IN PERSON ONLINE FIDDLE CENTRUM.ORG TUNES JOEL SAVOY.ARTISTIC DIRECTOR Eddie Bond I Carl Jones Erynn Marshall I Charlie Walden Patt Plunkett I Hank Bradley Cathie Whitesides I The Harmony Sisters: Jeanie McLerie, Alice • Gerrard, Irene Herrmann I Bruce PHARIS ROMERO Daigrepont I Gina Forsyth l David Doucet I Liette Remon Paul Marchand I and many more... CENTRUM IN PERSON FORT WORDEN