HomeMy WebLinkAbout102022 Social media policy should be revised________________________________
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Commissioners,
Following up on the discussion at your most recent meeting about the item that was pulled from the agenda, this is my recommendation for improving your current social media policy**;
I’ve previously shared this with Commissioner Dean, but I want to bring it to your attention because, I hope, you’ll soon be asked to approve a revised policy.
Currently, the county is spending a great deal of time and money monitoring the many social media accounts used by a number of county departments. This monitoring (censoring) is necessary
because your policy requires it, the root cause being that you have elected to use social media for two-way communication between the county and the public.
I’ve opposed that two-way approach from the start; my reasons and the concerns I’ve previously raised have been proven correct. You’ve already had to settle at least one lawsuit, and
now you’re planning to hire a communications person a great deal of whose time will be consumed with the ongoing monitoring of social media accounts.
My recommendation:
I’ll address Facebook (FB), but the same principles should apply to all kinds of social media ****.
* The county should effectively block all comments on its FB page(s) by using the tool provided by FB to “block any comment containing any of 1,000 customer-selected words”. A .csv
file containing a list of common words including “a”, “the”, etc. would do the job.
See: How do I block certain words from appearing in comments on my Facebook Page? <https://www.facebook.com/help/131671940241729>
* The county’s FB page should say, at the very top, that the county’s page(s) is(are) not a forum for conversation between the county and the public.
* The public should be directed to not even try to enter comments because (a) comments have been blocked and (b) no response will be forthcoming.
* Instead of FB comments, the public should be directed to use department-specific links which will take the user to web pages where comments and questions can be entered.
The county’s home page currently provides one link for “Feedback”
https://co.jefferson.wa.us/FormCenter/Citizen-Feedback-9/Feedback-51
Separate forms similar to the above could easily be set up for Public Health, Sheriff, DCD, or whatever …
On each form, people could be prompted to provide details relevant to the department they are contacting, and be assured that their questions will be responded to by email by a person
from within that department.
It’s been said, particularly by Public Health, that people run out of airtime on their phones (so they can’t call Public Health) but they can still access free WiFi to get to FB. But
if their phone can get to FB, then they also have the capability to fill out forms on web pages (particularly forms that have been optimized for cell phone use); likewise, they can
access their Gmail (or any other free web-based mail service). Once the Gmail conversation has been started, follow-ups with the department can continue with the person being assured
that they are “talking” to the right people and that their conversation is not being broadcast on a public message board (thus greatly reducing HIPAA problems, in the case of PH).
It was stated at your last BoCC meeting that “FB is meant to be interactive”; I find that to be neither credible nor relevant. Vast numbers of businesses set up FB accounts and use them
only for one-way communication – it’s just free advertising. They simply provide a link(s) that take customers to their websites. The county should do the same.
The county’s direction should be to become more focused on the mission of communicating information to the public while, at the same time, providing accessible ways for the public to
express their concerns and questions and timely receive appropriate responses. That should be the role of a communications person, not babysitting social media sites to remove offensive
content.
Using one-way social media posts will remove the burden of monitoring social media accounts, eliminate the possibility of lawsuits about county-hidden comments, and free up staff time
so the county can do a better job of providing information to the public.
Thank you for your attention to this subject,
Tom Thiersch
** I’m not going to bother sending you a markup of the current policy until the BoCC agrees to the basic idea of changing from two-way to one-way posting on social media.
*** Jefferson County has no obligation to support every new social media platform, even the largest ones. Currently, TikTok has over 1 billion users while FB has about 3 billion users.
TikTok is expected to surpass FB early next year.
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