HomeMy WebLinkAboutBoCC BerryDunn PP 052223Jefferson County
Board of Commissioners
Strategic Planning Session
May 22, 2023
Agenda
MissionStatement
Statement
Review Core Values/Develop Guiding
Principles
Develop Strategic Priorities
Develop Strategic GoalStatements
2
Guidelines for Effective Participation
1.
statements.
2.
respectfully and intently.
3.Stay focused on the discussion at hand.
4.Ask questions.
3
Strategic Planning Process
4
Planning Process: What is a Strategic Plan?
Defines WHAT, not HOW
What we want the County to become (vision)
What we are going to prioritize and focus on
1
(goals) so we can achieve the vision
The Strategic Plan defines
What we will measure (performance measures)
WHATthe County will
so the County can evaluate progress
prioritize and focus on.
HOW the County carries out
A LIVING DOCUMENT that guides the
its strategy to reach the vision,
-making about:
Dd
priorities, and goals is defined
Budgets
2
in an implementation plan.
Long-range capital investments
Economic and community development
County services
This implementation plan is
developed by staff AFTER
the Strategic Plan is complete.
A tool for government transparency and
accountability
Budget development
County services
Residents, taxpayers, and the general
public know how the County is investing
3
resources, why, and to achieve what
results/benefits for the community
5
Planning Process: Plan Development
Board
Mission Statement
Vision Statement
Core Values/Guiding
Principles
Strategic Priorities
Strategic Goals
County Leadership
Current and Future State
Strategic Objectives
Performance Measures
6
Identify potential opportunities,
Help County leaders successfully
Provide everyone involved in strategic
challenges, and trends that can drive
navigate the forces and obstacles that
planning with a shared understanding of
can hinder the achievement of a shared
vision.
7
Environmental Scan Approach
Board of Commissioners
County Leadership and Staff
Community Leaders
Community Partners
Residents
Committees and Commissions
Interviews with diverse stakeholders
Social Pinpoint Community Engagement Platform
Employee survey and Employee focus groups
Reviewed other County documents
8
Open Discussion Question:
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9
Source: 2023 Social Pinpoint Site
10
Jefferson County Community Profile
11
About Jefferson County
$57,693
Median Household
Income
Jefferson Population
45,000
38,349
40,000
33,589
32,977
$362,300
35,000
29,872
Median Home
30,000
Value
25,000
20,000
15,000
96.1%
10,000
High School
5,000
Graduate or Higher
0
2010202020222036
Source: U.S. Census Bureau, 2010 and 2020 and
Washington State Office of Financial Management (OFM) for 11.2%
21.6%
period 2016-2036.
Residents in
Children in
Poverty
Poverty
Source: U.S. Census Bureau, 2020 and
Datausa.io, Jefferson County,
12
Children in Poverty 2020
Demographics: Race and Ethnicity, Gender and Age
Race and Ethnicity
Age
Gender
White (Non-hispanic)
0%
1%
2%
Hispanic
2%
4%
4%
Two or More Races
39%
49%
American Indian and
Alaska Native
65+
Asian
Male
19-64
Female
5-18
Black or African
0-4
46%
American
Native Hawaiian and
87%
51%
Other Pacific Islander
12%
3%
Source: U.S. Census Bureau, 2020 Census
13
Employment and Economy
Workforce GrowthEmployees Per IndustryEmployees Per Industry
Computer, Engineering,
& Science, 4.59%
Education, Legal,
Building & Grounds
Service, 19.34%
Health Technologists
Education Instruction, &
Cleaning & Maintenance
Community
Library Occupations
& Technicians
Occupations
Service, Arts, &
Media, 9.62%
-37.94%-34.55%
-36.41%
Healthcare
Practitioners &
Technical,
Sales &
4.33%
Office,
21.99%
Business & Financial Architecture &
Healthcare Support
Operations Engineering
Management,
Occupations
OccupationsOccupations
Business, &
Financial,
Protective
62.5%46.63%45.58%
17.62%
Service, 1.74%
Natural Resources,
Construction, &
Production, Transportation,
Maintenance,
& Material Moving, 8.22%
12.54%
Source: Datausa.io, Jefferson County, Employment Occupations 2019 to 2020
14
Employment and Economy
Unemployment RateWages and Income
8.40%
Jobs covered by the
8,640
unemployment insurance system
with a payroll of over $393 million.
Average annual wage. Below the
$45,522
6.60%
6.10%
5.60%
Median hourly wage. Less than
$24.61
wage at $29.28.
January-20January-21January-22January-23
Source: Washington State Employment Source: Washington State Employment
Security Department, Labor area summarySecurity Department, Jefferson County
Profile, 2020
15
Quality of Life in Jefferson County
Median gross
Median gross rent
19,293 housing
owner costs with
$1079
units
mortgage $1,672
Households with a
1,010 Total
42.8% in civilian broadband Internet
Employer
subscription
labor force
Establishments
87.7%
Source: U.S. Census Bureau, 2020 Census, data from 2017-2021
16
Quality of Life in Jefferson County
th
5
Best Counties for Outdoor Activities in America (2,767)
rd
3
Best Counties for Retirees in Washington (36)
th
Healthiest Counties in Washington (36)
9
Source: Niche.com
17
Community Perspectives
18
Analysis of Stakeholder Input
All individual stakeholder input and survey
responses were compiled, analyzed, and
coded by theme.
A response, idea, or comment had to be
mentioned multiple times in order to be listed as
a theme.
Themes are identified as possible strategic
priorities for Board consideration.
All specific ideas for improvements have been
captured for consideration. These area will be
presented to the Board and County staff as
strategies and actions to support the vision and
strategic goals developed in the planning
process.
19
Social Pinpoint Site
20
Voices from the Community
21
Community Priorities
Most important areas you think Jefferson County should prioritize in its next strategic plan.
Ease/quality of transportation (roads, public transportation, bike paths)
7.15
Community health and well-being
6.70
Public safety (Sheriff and Fire)
6.53
Jobs and workforce development
6.15
Sustainable practices and programs
5.74
Maintaining outdoor spaces, parks, and trails
5.57
Emergency Management
5.33
Accessible, efficient, and effective government
5.16
Growth and development
5.04
Business environment for businesses
4.87
Criminal justice system
4.57
Equity and Inclusion
3.68
Source: 2023 Social Pinpoint Community Survey
22
Community Perspectives
What are some things that Jefferson County does well?
Public safety (Sheriff and Fire)
107
Public health
104
Emergency Management
61
Road and bridge maintenance
59
Engagement with communities and residents
59
Transportation infrastructure (roads, bridges, center, etc.)
51
Equity and inclusion
48
Human services
43
Smart, efficient management of public funds
36
Responsiveness and customer service mentality
34
Criminal justice system
21
Community development duties (permitting, inspections, etc.)
14
Housing
6
0102030405060708090100110
Source: 2023 Social Pinpoint Community Survey
23
Community Perspectives
What are some things that Jefferson County could do better?
Housing
155
Community development duties (permitting, inspections, etc.)
130
Smart, efficient management of public funds
89
Road and bridge Maintenance
87
Transportation infrastructure (roads, bridges, center, etc.)
78
Responsiveness and customer service mentality
77
Engagement with communities and residents
72
Criminal justice system
47
Equity and inclusion
41
Human services
40
Public safety (Sherrif and Fire)
39
Public health
32
Emergency Management
32
020406080100120140160
Source: 2023 Social Pinpoint Community Survey
24
Employee Priorities
Most important areas you think Jefferson County should prioritize in its next strategic plan.
Public safety (Sheriff and Fire)
10.11
Accessible, efficient, and effective government
9.03
Criminal justice system
8.61
Emergency Management
8.51
Community health and well-being
8.34
Ease/quality of transportation (roads, public transportation, bike paths)
7.8
Jobs and workforce development
7.66
Sustainable practices and programs
6.72
Growth and development
5.84
Equity and Inclusion
5.63
Maintaining outdoor spaces, parks and trails
5.48
Accessible, efficient and effective government
5.32
Business environment for businesses
5.26
024681012
Source: 2023 Employee Survey
25
Employee Perspectives
What are some things that Jefferson County does well?
Public health
98
Public safety (Sherriff and Fire)
94
Road and bridge maintenance
71
Transportation infrastructure (roads, bridges, center, etc.)
57
Emergency Management
57
Responsiveness and customer service mentality
56
Criminal justice system
45
Engagement with communities and residents
45
Smart, efficient management of public funds
45
Human services
42
Employee engagement
35
Equity and inclusion
34
Community development duties (permitting, inspections, etc.)
13
Housing
7
0102030405060708090100
Source: 2023 Employee Survey
26
Employee Perspectives
What are some things that Jefferson County could do better?
Housing
109
Community development duties (permitting, inspections, etc.)
79
Employee engagement
60
Smart, efficient management of public funds
54
Engagement with communities and residents
43
Road and bridge Maintenance
37
Transportation infrastructure (roads, bridges, center, etc.)
34
Equity and inclusion
32
Responsiveness and customer service mentality
28
Criminal justice system
27
Emergency Management
21
Public safety (Sheriff and Fire)
20
Human services
19
Public health
13
020406080100
Source: 2023 Employee Survey
27
Employee Perspectives
Please indicate how likely the following will improve your work environment.
Better communication from my supervisor/manager
Better automation tools
Flexible work hours
More opportunities to learn and advance
Access to more training
0.00%5.00%10.00%15.00%20.00%25.00%30.00%35.00%40.00%45.00%
Greatly ImproveImproveSlightly ImproveWould not likely improveN/A
Source: 2023 Employee SurveySource: 2023 Employee Survey
28
Employee Perspectives
Please indicate how likely the following will improve your work environment.
More staffing within my department
Cost of living adjustments
More recognition for accomplishments
Better feedback about my performance
More collaboration between County departments
Clarity about work procedures
0.00%10.00%20.00%30.00%40.00%50.00%60.00%70.00%
Greatly ImproveImproveSlightly ImproveWould not likely improveN/A
Source: 2023 Employee SurveySource: 2023 Employee Survey
29
Ideal Future
What should Jefferson County look and feel like five years from now?
Sustain the beauty and health of the environment balanced with tourism
Maintain the county's rural character with options in urban/town centers
Make it affordable for people who value this place and want to live in Jefferson County to do so
Sewer project in Hadlock has been leveraged to support future housing and commercial
development
Increased age diversity not just a retirement community
New and more diverse modes of transit
Better service to support families and workers (child care)
Diverse businesses/job opportunities exist throughout the county
Source: 2023 Stakeholder Interviews
30
Top Four Priorities
Social Pinpoint Comments and Survey
Affordable workforce housing
Economic opportunity and job/business availability
Environmental protections and climate change actions
Recreation options/attractions for people to relocate and stay here
Stakeholder Interviews
Affordable and accessible housing
Livable and competitive wages, economic diversification,afforable for businesses to thrive
Focus on middle-class and lifetime/life cycle to attract and retain people
Sustainable growth is supported with necessary infrastructure
Source: 2023 Social Pinpoint Community Survey, 2023 Social Pinpoint Comments, and
31
2023 External Stakeholder Interviews
Top Four Priorities
Employee Survey
Cost of living adjustments
More employment opportunities and advancements
More services in rural areas including food, healthcare, child care, and broadband
Housing opportunities and homelessness
Employee Focus Groups
Wages are not competitive with neighboring counties and cities
High turnover rates and limited time for training
Non-centralized workplace is an obstacle to intradepartmental collaboration
County is making progress to demonstrate the value of investing infrastructure projects
Source: 2023 Employee Survey and 2023 Employee Focus Groups
32
Timeline for the Next 1-2 years and 3-5 years
Growth and infrastructure planning
Environmental protection actions
Expanding all services throughout the County
1-2 years
Housing options and regulations
Creation and availability of livable wages
Recreation opportunities and attraction of younger families
3-5 years
Source: 2023 Social Pinpoint Community Survey, 2023 Employee Survey,
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and 2023 Stakeholder Interviews
Stakeholder Views
On a scale of 1 to 5, with 5 being most confident and 1 being least confident, how confident are you
that Jefferson County will be an even better place to live five years from now?
120
100
80
60
40
20
0
12345
Source: 2023 Social Pinpoint Community Survey, 2023 Employee Survey, and
34
2023 Stakeholder Interviews
Environmental Scan SWOC Analysis
SWOCstands for strengths,
weaknesses, opportunities, and
challenges.
O
S
A SWOC analysis assesses the
W
C
deciding on any strategies.
Using a SWOC analysis allows the
County to make the most of its
strengths and reduces the chances of
failure by understanding what is lacking
and eliminating obstacles that get in
the way of effective strategy.
35
Environmental Scan SWOC Analysis Discussion
What are the strengths of the Community? Of
the County Government?
What are weaknesses that need to be
considered? Community? County
government?
What opportunities does the County have
O
S
that it can capitalize on? For community
impact? For County operations,
W
C
organizational culture, etc.
What challenges is the community facing now
and for its future? What threats does the
County government face to effectively serving
the community now and in the future?
36
Existing SWOC Analysis:What should be added or removed?
What are the strengths?What are the weaknesses?
Residents do not agree on the definition of
spaces and resourcessustainable growth
Natural beauty and outdoor recreational experiencesLack of diverse jobs and businesses throughout the
Safe community, low crime rateCounty
Justice system is rehabilitation-focusedStructural accessibility barriers that are hard to fix
County government is willing to collaborate with
public and private entities
County Commissioners are seen as accessible and
willing to listen
Strong volunteer ethic in the community
What are the opportunities?What are the challenges?
Restructure and streamline permitting and Housing availability and affordability; gentrification
department review processesLack of economic diversity
Communicating County government's role and Limitations to commercial development
responsibilities,rules and regulationsGeographical location and remoteness
Building on the strength of the marine trade, Limited transportation options
agriculture and service industry"Bedroom community" locked between cities with
Port Hadlock sewer expansionmore amenities
More emphasis on employee retentionPerception that County government is understaffed
and there is a lack of resources
37
Environmental Scan Discussion
What stood out in the presentation?
Did you learn anything new?
Which themes are the most important in shaping your
thinking about the future direction of Jefferson County?
38
Strategic Planning Session: Day 1 with Board
39
Mission, Vision, Guiding Principles, and Strategic Priorities
How are they connected?
40
Review Mission Statement
What is a Mission Statement?
A mission statementdescribes an
existing. It is the public statement of
the contribution it promises to make
to help accomplish the community
vision. It answers the questions:
Why do we exist?
What do we do?
41
Review the Mission Statement
Mission Statement DiscussionCurrent Mission Statement
As you reflect on this statement, Enhancing the quality of life for present
does it accurately describe the and future generations.
purpose of Jefferson County?
Does it describe what you do, why
you do it, and how you do it?
If not, what needs to be changed?
Outcome:A short, concise statement that clearly defines
the scope of the organization.
42
Review Vision Statement
What is a Vision Statement?
A vision statement defines your
desired future state and provides
directions for where you are going as
an organization. It is aspirational and
answers the questions:
What will Jefferson County look like 5 10
years from now?
43
Review the Vision Statement
Vision Statement DiscussionCurrent Vision Statement
The future of Jefferson County is in the hands of its
Where do you want to see Jefferson
citizens. We envision a variety of sustainable communities
County in five years?
offering high quality of life and personal opportunity. We
picture a strong economy with a healthy environment,
where people are safe, well, and have the public and
What do you want the County to look
private services necessary to thrive.
and feel like?
Government and citizens partner together to meet public
needs guided by legal mandates and community
How do you want Jefferson County to
aspirations. Citizens are engaged, decisions are fact
be described?
based, and government is sized to match the resources its
citizens provide.
What has been achieved?
Jefferson County is a great place for all stages of life.
Outcome:A clear picture of the future the Board envisions
for Jefferson County.
44
Review Core Values/Develop Guiding Principles
Guiding principles are the precepts
that guide an organization throughout
its life in all circumstances, irrespective
of changes in its goals, strategies, type
of work or the top management. They
are expectations for how the County
will conduct its business, make
decisions, and deliver programs and
services to the community.
45
Review Core Values/Develop Guiding Principles
Guiding Principles DiscussionCurrent Core Values
Integrity
What principles accurately capture
Professionalism
how Commissioners would like the
County to carry out its mission and
Accountability
vision?
Prudence
Transparency
Innovation
Empowerment
Service
Outcome:Short set of essential values or guidingprinciples.
46
Examples of Guiding Principles
Resilience and Tenacity: We employ local solutions and the fortitude and endurance of our community
to rise above challenges, celebrate successes and remain strong into the future.
Accountability: We apply best practices, invest wisely and use County resources responsible because
we value our service to the public and the trust of our community.
Embracing Diversity: We create an inclusive community where everyone is welcomed, diversity is
celebrated and the perspectives and opinions of all are used to develop, support and maintain superior
services that are equitable and accessible.
Financial Stewardship: We responsibly manage all resources entrusted to our care for the benefit or
current and future generations.
Innovative and Adaptive: We are flexible and adaptive to the changing needs of our community,
applying new approaches and innovative practices to solve problems and promote positive change.
People-Focused and Connected: We create a sense of community by serving residents, businesses,
employees and visitors with compassion, kindness, equity and respect.
47
Develop Strategic Priorities
What are strategic priorities?
Strategic Priorities are the most important
It is best to keep this list to four to six
areasyour organization needs to focus on. They
focus areas so that they are achievable,
are the small number of focal points that you have
and the organization is not overwhelmed
determined to becritical in achieving your mission
by multiple priorities.
and vision.
48
Develop Strategic Priorities
Strategic Priorities DiscussionBrainstorming Instructions
1.Reflect for a few moments on the outcome you
Based on what we learned from the
want to achieve for each strategic priority.
Environmental Scan and what we collectively
2.Decide on the ideas you want to share with the
know about Jefferson County, what are the
full group
four to five strategic areas of focus that
should guide the next two to five years so we
3.Write your ideas for each priority on Post-It notes
can make progress toward our shared
One idea per card
vision?
5 words maximum
If we make gains in these areas, will we
Use markers
achieve our vision?
Write BIG!
If the answer is no, what should we focus on
instead?
Outcome:The ideal is to identify four to five
resources, and capacity toward achieving the long-term vision.
49
Develop Strategic Goals
What are strategic goals?
Strategic goals are long-term, broad,
continuous statements that define
how you will make progress toward
your vision within each of the
strategic priorities.
50
Develop Strategic Goals
Strategic Goals DiscussionBrainstorming Instructions
1.Reflect for a few moments on the outcome you
Are the results the organization
want to achieve for each strategic priority.
to achieve for each priority
2.Decide on the ideas you want to share with the
full group
Usuallyachieved over a specific
3.Write your ideas for each priority on Post-It notes
time period(usually five years).
One idea per card
Help to define and focus a
5 words maximum
strategic priority.
Use markers
Write BIG!
Outcome:Identifya long-term goal that defines each strategic
priority and provides
51
Reflection and Closure
Is there any additional
How did this retreat
What worked well today? Is guidance you would give the
contribute to your ability to What is your process for
What are your expectations
there anything we could consulting team and County
work together considering changes or
have done differently to leadership team in for monitoring and reporting
collaboratively as additions to the plan in the
make the experience preparation for developing progress on the plan?
current cycle?
Commissioners to serve the
better?objectives and performance
needs of the County?
and outcome measures?
52
Next Steps
Develop draft language for Mission,
Vision, Core Values/Guiding
Principles, Strategic Priorities, and
Goal Statements.
Hold Strategic Planning Session 2
with staff to develop objectives and
performance/outcome measures.
Develop Draft Strategic Plan for
review and adoption by the Board.
53