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HomeMy WebLinkAbout052323 FW_ We Value Your Input_ DestinationNEXT Survey for the OP ________________________________ From: Marsha Massey Sent: Tuesday, May 23, 2023 3:25:00 PM (UTC-08:00) Pacific Time (US & Canada) To: Marsha Massey (director@olympicpeninsula.org) Subject: We Value Your Input: DestinationNEXT Survey for the OP ________________________________ ALERT: BE CAUTIOUS This email originated outside the organization. Do not open attachments or click on links if you are not expecting them. ________________________________ Dear Olympic Peninsula Colleague, The Olympic Peninsula Visitor Bureau, working in conjunction with its partners in the Olympic Peninsula Tourism Commission, is embarking on an important assessment of how the Olympic Peninsula region scores as a visitor destination. We have contracted the expertise of MMGY NextFactor and Destinations International for their diagnostic tool called DestinationNEXT. We are in the company of over 350 other destinations worldwide who have undertaken this assessment, and as such, we feel the tool has been tried and tested, and the methodology is sound. The assessment is a benchmark survey of key stakeholders in tourism, business, education, and government who are impacted by the Olympic Peninsula’s ability to attract and inspire visitors to our region. The results of the survey will essentially be a report card for the health and benchmarking of our destination. We will present the results and discuss them further with those in attendance at our upcoming workshops. As a key civic leader and stakeholder in the visitor economy, we are asking for your participation in this important assessment. The survey is comprehensive. Questions represent a broad set of topics addressing various elements of our community including elements which may seem beyond the scope of Olympic Peninsula Visitor Bureau’s work but are relevant to visitors’ experiences. The survey should take approximately 20 minutes to complete. If you require more time to complete the survey, you can also save it and return to it later. To access the survey, please visit THIS LINK <https://survey.alchemer.com/s3/7365931/DestinationNEXT-2-0-Olympic-Peninsula> . The survey will be available for your participation until Friday, June 23rd, but we urge you to complete it as soon as possible to ensure you meet the survey deadline. Please be assured that your responses will remain anonymous. To develop the most accurate picture, it is important that you answer the survey as you see the Olympic Peninsula region today. Our hope is that the findings of this survey will spark a thoughtful, productive conversation about our future as a destination and will form the basis for a community-wide tourism strategy that will help guide the Olympic Peninsula region into the future. Thank you for your time and participation. Marsha Marsha Massey Executive Director Olympic Peninsula Visitor Bureau E: director@olympicpeninsula.org <mailto:director@olympicpeninsula.org> O: 360.452.8552