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HomeMy WebLinkAboutTCC $300,000 RECEIVED SEP 1 1 20?3 JEFFERSON COUNTY COMMISSIONERS 2024 Proposal Checklist for Tourism Promotion Activities Organization Name Jefferson Co. Washington - Tourism Coordinating Council Event Name, if different TCC (Tourism Coordinating Council) Proposed Contract Amount: $300,000 Proposals must completely address the questions, and all requested supplemental information must be provided. Incomplete or late proposals will not be considered by the Jefferson County LTAC. To be eligible for consideration, your application must be signed, dated, and include the following items in the listed order. Check each item submitted: X Signed and Dated Proposal Summary Sheet X Section 1 - Itemized list of proposed services and estimated costs. X Section 2 - Proposal Questions. X Section 3 - Proposed 2024 promotion, facility, event or activity budget. X Section 3 — 2023 budget and year-to-date income and expense statement(s). X Section 3 - List of names and addresses of the organization's current Board of Directors. Name and contact information for event chairperson, if applicable. X Section 3 - Optional work samples such as season brochures, promotional materials, reviews, news/magazine articles, etc. (maximum of 5 separate pieces) To be considered, a fully completed and signed original application with supporting documents must be received and date stamped at the Jefferson County Administrator's Office, 1820 Jefferson Street, P.O. Box 1220, Port Townsend, WA 98368 by MONDAY SEPTEMBER 11, 2023. Documents submitted to the County are public records, potentially eligible for release. RECEIVED SEP 1 1 2023 2024 Proposal Checklist for Tourism Promotion Act 'II 1°SIO°ERSY Proposal Deadline: MONDAY SEPTEMBER 11, 2023 at 4:30 pm (received, not postmarked) Address To: Jefferson County Lodging Tax Advisory Committee Mailing Address: P.O. Box 1220, Port Townsend WA 98368 Delivery Address: Jefferson County, County Administrator's Office, 1820 Jefferson Street, Port Townsend, WA 98368 Email Address: afmcknight(a�co.jefferson.wa.us Please type (10 point or larger) or legibly print in ink. To be considered: all questions must be answered; all requested documents provided; this form must be signed and dated. Organization Name Jefferson County - Tourism Coordinating Council Organization Address 2023 E. Sims Way - Suite 308, Port Townsend, WA 98368 Contact Name Steve Shively Contact Address Same Day Phone 360-440-7006 Evening or Cell Phone 360-440-7006 E-Mail Address tcc@enjoyolympicpeninsula.com Facility/Event (if applicable) Total Lodging Tax Request: $: 300,000 Estimated 2024 org. operating budget (Incl. Lodging Tax funds) $: 300,000 If asking for funds for a specific Dollar Amount event, list other cash funding sources and dollar amounts budgeted for this project. Note: This section is only due for $ specific event and festival $ funding requests. $ Total Project Revenue Budget $ Did your organization receive Lodging Tax Funds from the County in 2023? V yes no I understand that if my organization's proposal for tourism promotion activities is approved by the County that my organization will enter into a contract with the County to provide the contracted services up to the maximum contract amount. I understand that the proposal herein is a public record potentially eligible for public release. Sign Name: J' Date: September 7 2024 Print Name and Title: Steve Shively, Marketing Dir. Jeff.Co. TCC 1. Itemized List of i Proposed Tourism Promotion ton Services Jefferson County - Tourism Coordinating Council Organization (or Event) Name: In the following space or on a separate sheet of paper, please specify each proposed tourism promotion, facility, event or activity, including quantities and costs (see examples at bottom of page). Proposed budget vs. actual TCC Budget 2024 Proposal TCC Budget 2023 progress Updated: 9/7/2023 20:14 Updated: 9/3/2023 12:34 Budget Budget actual Advertising Collateral 55,500 Advertising Collateral 54,000 31114 Lodging List Placement in Getaway Guides 6,000 Lodging List Placement in Getaway Guides 6,000 6075 Changes to Lodging List for Act.Map Reprint 2,000 Changes to Lodging List for Act.Map Reprint 1,000 1000 Opportunities 10,000 Opportunities 10,000 4000 Regional Map Offerings 10,000 Regional Map Offerings 10,000 10452 Brochure+Distribution 6,000 Brochure+Distribution 6,000 0 Web Hosting,Domain Reg.&Social Media Sub. 6,000 Web Hosting,Domain Reg.&Social Media Sub. 6,000 2324 Ad Creative Services 15,500 Ad Creative Services 15,000 7264 Advertising-Marketing 126,500 Advertising-Marketing 124,250 64353 Spring/Fall Campaigns 28,000 Spring/Fall Campaigns 28,000 13975 Digital Marketing 29,500 Digital Marketing 29,250 8468 FAM Tour Support 4,000 FAM Tour Support 3,000 0 Olympic Culinary Loop 10,000 Olympic Culinary Loop 10,000 10000 Oly Peninsula Tourism Summit Collaboration 2,000 Oly Peninsula Tourism Summit Collaboration 2,000 0 WTA Participation 6,000 WTA Participation 6,000 1000 Year-Around TCC Campaigns 17,000 Year-Around TCC Campaigns 16,000 17815 Value Seasons TCC Campaigns 30,000 Value Seasons TCC Campaigns 30,000 13094 Olympic Peninsula Tourism Comm.+Programs 65,000 Olympic Peninsula Tourism Comm.+Prog 65,000 41832 OPTC 35,000 OPTC 35,000 19332 Collaborative Strat.Mngt.Plan-Interp&Implem 30,000 Collaborative Strat.Plan-Sustainable Tourism 30,000 22500 Professional Services 53,000 Professional Services 51,750 28337 Coordination of Marketing,Budget,etc. 45,004 Coordination of Marketing,Budget,etc. 44,500 25956 Travel,Postage,Copies,Office Expenses,etc. 8,000 Travel,Postage,Copies,Office Expenses,etc. 7,250 2381 TOTAL Est.Budgeted Totals 300,000 TO Est. Budgeted Totals 295,000 165636 TOTAL BUDGET 300.E TOTAL BUDGET 295,000 165636 Examples of how to list your proposed tourism promotion services or event(please be as specific AS POSSIBLE about the services, quantities, the tourism market, distribution method, and cost): 10,000 promotional rack cards for 1-5 corridor from Portland to Bellingham,April-June 2018 $1,835 The rack cards will promote an event/hotel/restaurant promotional package. Design and printing $1,250 Distribution by XYZ Company $ 500 5 hours of staff time at$17.00 per hour to write copy, edit and proof the cards $ 85 Fundamental Funding Questions to LTAC— Category 2022 level 2023 level %Change Allocated LTAC Funding 800,0001 692,900 -13.39% Administration Costs 4,000 4,658 +16.45% Fund 125- "$83,704 including "$72,053 for the +31.23%YTD HOTEL/MOTEL& interest. ($389,768 month. ($511,208 YTD) TRANSIENT RENTAL YTD)This is 98%over This is 28%over budget SALES TAX- Revenues budget for the month, for the month and as July's JeffCo. Budget 18%over budget year 74%over budget YTD. Committee reporting to date (YTD) and 2.5% This is 31% more than by County Treasurer more than 2021 YTD 2022 YTD. Year-end projection is$485k over budget" Questions— a. Why is available allocated LTAC funding for 2024 going down, while projected Fund 125 revenues, and administrative costs, go up? b. If not being reinvested in tourism marketing efforts, how are the surplus LTAX funds being spent in 2024 in accordance with RCW 67.28.080 and County Ordinance 02-0622-98? 1$800,000 was the total availability announced for 2023. Over$900,000 was actually awarded. 2024 LTAC funding request from TCC the Tourism Marketing Coordinating Council operating under authorization of Jefferson County,Washington. 1. Tell us about your promotion, facility, event or activity and why you think it will increase tourists traveling to and staying in Jefferson County. Jefferson County TCC remains the sole, year-round, tourism promoter utilizing Lodging Tax revenues to strategically target regional and global tourism promotions on behalf of the entire County's fulfillment of Fulfilling County Ordinance 02-0622-98. TCC's operations are singularly focused on the development, maintenance, and dedicated operations of Jefferson County's only tourism marketing and promotional entity not limited by membership status. As we continue the transformation from post pandemic — through an ever evolving and shifting climate - into sustainable hospitality offerings for all, TCC will continue to message best practices related to#RecreateResponsibliy and#EnjoyOlympicPeninsula as we strive to find and hold the sweet spot between successful hospitality economics and increasing public demand. Due in a large part to creative and consistent marketing,Jefferson County continues to enjoy record LTAX receipts throughout 2023. As of the end of August the $582,288.19 in DOR (Dept. of Revenue) Hotel/Transient Accommodations revenues for Jefferson Co. have already surpassed the previous 2022's record setting$488,431.25 YTD for the same period, as well as our previous high-water—FULL YEAR—level from 2019 of$568,587.21.We agree with the JeffCo.Treasurer and Budget Committee's estimate that 2023 is projected to finish$485K ahead of budget, as YTD revenues are as much as 74% beyond ahead of the established budget goals. Bottomline—Tourism has taken off in Jefferson County It is with these strengths that we feel confident in requesting $300,000 tourism marketing funding awarded for 2024 operations. This is a 1.69% increase over TCC's allocated 2022 and 2023 awards. America's Cost-of-Living Adjustment (COLA)increase was 8.7% Factoring 40-year high in US Inflation Rate of 9.1 in June 2022,and cost of good(CPI)forecasted to rise 6.3%through the remainder of 2023. Bottomline - it is more expensive to operate in 2023 than it was in 2022, with continued projections for increased costs in 2024. TCC continues working strategically, and collaboratively, to effectively and sustainably inspire and welcome visitors through these continually challenging times. If fully funded,TCC will continue to play a significant role in guiding sustainable development of the essential tourism industry to our county, region and state. 2. If this is a continuing promotion, facility or event, how is it different than in the past? We've previously guided visitors and hospitality establishments through the depths of COVID, and helped lead the entire Olympic Peninsula on a recommended strategic long-range tourism management planning journey. In 2024 we will continue offering up the#EnjoyOlympicPeninsula and #RecreateResponsiblity messaging alone with the required "Detours Ahead" navigation necessitated by extensive and ongoing WSDOT construction projects and the climate induced "5th Season", regretfully now known as August's 'Smoke Season' Throughout 2023 TCC has nimbly responded to the unprecedented WSDOT construction challenges and growing visitors pent-up demand for travel. Coupled with record rates of inflation, and continued staffing shortages—especially within the service level staffing sectors—so vital to our restaurants and lodging operations. The resulting demands have been unlike any prior period in tourism and hospitality history. Coupled with these strains has been the loss of Hurricane Ridges' much loved Olympic NPS Summit Day Lodge and much of the bluff lodging at Kalaloch. Leadership changes to our vital Olympic Peninsula Gateway VIC, and the threats from—then current—leadership of Jefferson County Chamber, necessitated TCC to expand its scope and successfully bid on operations of the Gateway VIC. TCC messaging and leadership has responsively changed to keep pace with every new twist and turn, carefully and strategically delivered in collaboration with state and regional tourism partners. TCC continues the role of industry advocate and educator,through various conversations and messaging campaigns with various state and local officials and elected representatives. Providing interpretation and offering training tips to hospitality professionals throughout various sectors of the industry. During 2023, unlike pre-pandemic years, we continued to welcome largely the regional drive market visitors over the mix of traditional domestic, international travel markets. 2024 promises to welcome back expanded Asian markets, and continued record numbers of pre and post cruise passengers. In 2024, beyond initial implementation of the 5-year management plan recommendations for Olympic Peninsula tourism, will be messaging encouraging "Just One More Day" will be key to leverage "work-from-anywhere" digital visitors who continue to drive dramatic shifts in traditional travel patterns. Digital Nomads continue to help increase the average LOS (Length of Stay), as both Olympic National Park Ranger Stations and regional VIC's (Visitor Information Centers) are noting that Friday-Saturday has been replaced by Wednesday-Thursday as the Olympic Peninsula's new "peak" attendance days. The "Just One More Day" messaging emphasis will focus on extending visitors itineraries as we seek to reduce arrival and departure carrying capacity impacts on Hood Canal Bridge and Ferries over the traditional Friday PM arrival and Sunday AM —attempted— departure. (This will most especially benefit the Jefferson Transits Kingston Express connection with the passenger only foot ferry, as it—currently—doesn't operate on Sunday. TCC's 2024 operating plan—if fully funded—includes: 1. Continue leading visitors and hospitality operators alike through the maze of WSDOT's ongoing bridge, round-about, and fish barrier construction projects planned across the north Olympic Peninsula. Renewing calls to "Pack Patience" and "Share Kindness" 2. Continued county, region, and state-wide leadership in promoting Jefferson County visitations as we also continue helping the hospitality industry navigate the "new norms" related to lingering impacts of inflation, labor scarcity,the lasting COVID endemic, and the growing impacts of climate change.All bundled with strategic messaging to consumers regarding where and how best to most successfully and sustainably Enjoy the Olympic Peninsula. 3. Collaborative promotion of emerging and on-going tourism events, facilities, and activities by government or non-profit agencies to attract and draw tourists to unincorporated Jefferson County from outside Jefferson County. Our primary feeder market remains the Stay-cation market 1-5 corridor from Vancouver BC—through Seattle/Bellevue—Tacoma & Olympia, south into Portland. Secondary visitor audience,as determined by analytics—with interest in reintroducing the Olympic Peninsula as optimal for Bleisure (Business& Leisure)and the SMERF(Social, Military, Educational, Religious, Fraternal —think family reunions, optimal size weddings, and casual business retreats), and continuing trend in the "Road Trip" drive markets of California, Texas, Colorado, Arizona, and Oregon. This past January, Port Ludlow, Old Alcohol Plant Inn and Worthington Mansion collaborated to exhibit at the Seattle Wedding Show. This successful marketing outreach will be repeated in 2024. 4. Deep participatory partner collaboration will continue with the Olympic Peninsula Tourism Commission (OPTC),a robust tourism marketing and promotion organization, with enormous state and regional influence whom we've successfully collaborated with on the successful "You Can't Get Any More Northwest" seasonal marketing campaigns for these past two years. New collaborative campaigns are being developed. All focused to inspire visitors to outstanding Jefferson County front-country experiences through aspirational influencers as well as local guides & outfitters and culinary leaders. All making our destination the exceptional leisure and hospitality experience we are proud to call home and to welcome visitors to ENJOY. 5. Interpret and initiate implementation of the North Olympic Peninsula strategic tourism management process for developing a long-range management plan for sustainable tourism and hospitality throughout the Olympic Peninsula. "From Canal to Coast&Sea to Summit"The Jefferson County tourism message is as broad and diverse as our County is. From Marrowstone Island,to Kalaloch, to Brinnon to the fertile Chimacum Valley. TCC remains active in guiding, amplifying, and where needed—coaching or incubating-these tourism focused conversations directly to the ears, eyes and even mouths of our equally diverse and active travelers. Our success is best known when our visitors convert our marketing messages of Enjoy Olympic Peninsula into heads in beds, feet on the ground, and dollars in the cash registers,of Jefferson County hospitality and lodging partners.This is the primary work of the TCC (Tourism Coordinating Council of Jefferson County). The power of these strategically curated tourism messages is directly evident in the confidencethat there will be ongoing success of the overall Olympic Peninsula Tourism message and product. Despite the unpresented impacts of a global pandemic, and through strategic decision making, collaborative partnerships, and very hard work, TCC has helped continue returning lodging tax revenues into—ever increasing- record setting levels. 3.Describe how you intend to market/promote your promotion, facility, event or activity to potential tourists who reside outside Jefferson County. The current 2024 marketing plan for TCC is to encourage "Just One More Day" of travel, by illustrating how an arrival and departure other than the traditional Friday and Sunday will free up a full Olympic Peninsula's worth of side destinations and experiences. And it will most likely lessen their travel time! WHEN YOU DITCH THE WHEN YOU'RE HAPPY IT'S crtaleir,/rot/a/het4'ack45,.... 4...4.,4: 1 , ' .0, ...... • Aotelt 061 0 . - Generic Ads WHIM YOU DITCH THE WHIM TOUR IACI M TARD IS WHIN WIT SHOUT IAM �����yr 'l (goo catv't 74otlit. _, OSTMIICITNIHTULA OP, QfyNy�xc Olyt a'7 t I t A N N O W Coop Ads +'"' 41.p 'bI. WHIN /A•HH MC NISI LIAVIT YOU WHIN TIAVTL.0M TO TOWN OISTIMATION IS t hot/nwte m c — I E l c 3 a * 1 0 Olyny�tc o These messaging efforts will also complement the State of Washington Tourism's "True to Nature" campaign and leveraging our additional local content to the official state TREAD app. Messaging themes will include: • Venturing out to the Peninsula'wild west-end between Forks and Kalaloch • Traveling along the Hood Canal through Quilcene and Brinnon's Pleasant Harbor and • Jefferson's eastern edge of Marrowstone Island,with Fort Flagler State Park as a destination • Exploring the "hidden gems"of Port Hadlock's Ajax Café&Old Alcohol Plant • Experiencing the "Culinary Valley" of Chimacum Valley and the coastal luxury of Port Ludlow TCC continued to actively lead the tourism marketing conversations across the Puget Sound region during the full year of 2024 our marketing efforts seek to continually lift the"shoulder seasons" of October—April visits. With emphasis on carless travel via both the Jefferson-Kitsap express-foot ferry from Seattle to Port Townsend, as well as the Straight Shot line 123 from the Bainbridge Ferry—through Discovery Bay—into Port Angeles. TCC's marketing collaboration incorporates many partners, including: • OPTC(Olympic Peninsula Tourism Commission)—Whole Peninsula focus and exposure as state, national and international fronts. Including hosting both domestic and international travel partners,tour operators and media journalists through facilitating FAM (Familiarization and Marketing)tours originating from Visit Seattle and the Port of Seattle as conduits of cruise,foreign and domestic visitation initiatives. • OCL(Olympic Culinary Loop)—with special focus of all the 'delicious details'coming out of the Hood Canal's shellfish beds, Chimacum's fertile farms and Cider Trails, and experienced at authentic farm-to- table restaurants from Kalaloch's Creekside to Ludlow's Fireside.And focused culinary festivals such as Brinnon's ShrimpFest, and Apple&Cider Fest. • STW(State of WA Tourism)—Has launched the TREAD app along with existing seasonal (spring and fall) state-wide marking initiatives on behalf of all of Washington. • Trails Partnerships,TREAD App, Olympic Discovery Trail, and even NOAA's OPNMS Whale Trail. All routes educate and engage visitors in unique locations and venues. • Exciting new JeffCo. lodging—Worthington Park, Paradise Heights Bed & Breakfast and Marrowstone Inn. • Olympic Peninsula Gateway VIC—Bill and his dedicated team of volunteers provide essential—year- round- information and "Welcome"to all Olympic Peninsula visitors. 4. How will you measure the effectiveness of your promotion, facility, event or activity? The JeffCo. Treasurer says it best regarding Hotel/Motel Lodging Tax—Fund 125—"$72,053 for the month. ($511,208 YTD)This is 28%over budget for the month and 74%over budget YTD.This is 31% more than 2022 YTD.Year-end projection (for 2023) is$485k over budget" TCC, in collaborative with our marketing partners at OPTC, has enhanced and expanded distribution of a very successful fall into winter and winter into spring "You Can't Get Any More Northwest" marketing campaigns. With special impact thanks to digital and TV commercial marketing throughout the Seattle and Portland metro areas. TCC's goal is to inspire, education and issue the CTA(Call To Action)to plan or book an Olympic Peninsula visit. Our analytics measured from campaigns study focused market penetration (via total estimated impressions) and engagement (via open rate, page views and/or total time on site vs. more traditional conversion studies which result in direct sales) Example from our Spring 2023 Campaign: Focused Market penetration: TV COMMERCIALS • 17,586,000 total estimated campaign impressions • 94.5 reach & 11.3 frequency • 409 total spots Engagement as measured via GOOGLE& MICROSOFT ADS: • 24,478 clicks to OlympicPeninsula.org • 1,367,574 impressions • 29.68% search conversion rate (7.5X industry average) • 4.37% display conversion rate (11X industry average) Custom contract creators TCC partnered with in 2023 included trail guidebook author and @N America TALK's team of experiential travel writers. Craig Romano Guidebook Author © Q ' Thu r s t o n Posts About Videos More. ti.,,j TALK I,- -Al EVERYDAY- SPORTS FOOD A ART- CONMUNrTY CHANNELS- FEATURED eUSINESSES- HISTORY- POOtOS- Q "° Craig Romano Guidebook Author ••• ,i.y 4-kj SON-PROFITS+ LOCAL TALK- KIVI rTItS- EVENTS CALENDAR TRAVEL- Ink I am working on a new hiking booklet for the Jefferson County Tourism folks I spent a dreary day OVERNIGHT TRIPS CNA today exploring 13.6 miles of beautiful for_. 11! en11. a ri — y a "�P" ���. '• ,- •.� w,nEer smvn weEdanq nn u —T_ ki. vi„YOur hammy for a NNvrng We5k pmcoast eureka+ t ;, rvvvv d O aeuy m ran, warm 4 ft 4. a Y•_ Plan a Romantic at Port p Getaway Ramat mar Trp m Port Ludlow Ludlow Resort on The Salish Sea :D Offerswa Warmth, Wham m Stay nmPwaaroDema •','it . Pr• .l ei�' RNa.aikM Ua Putjef SexrrvE -t Ocean C xt Nesnrt +3 Tr.* -. Join Our Malting List SG1 camectod to Rmars rApDemnD n I-Nasrun Gaunt/ N ` ("JD 30<1 30 comments 8 shares Discover Lesser-Known Beaches Visit the Old Alcohol Plant on the 4` Like �Comment 4;?Share that are Hidden Gems Near Ruby Olympic Peninsula A Boutique Beach on Producing an impressive 1M+ impressions from all @TALK article postings. ------------------ Article Stets-QTalk i Date Article Interactions 4npreseiooe Reach Platform Type 7/27/2023 Take a Road Trip Through the Olympic Peninsulas Jefferson County 63 13.514 9 009 Washington Customer Driven 7,162023 Take a Learning Adventure in Jefferson County 17 3.647 2 431 Washington Customer Driven 7r'7,2023 Explore Off the Beaten Path Adventures In Jefferson County 75 16.088 10.725 Washington Customer Orson 6/212023 Wonderful Wet Ways to Explore Jefferson County s Beaches and Waterways 74 15.873 10.582 Washington Customer Driven 6072023 Visit Fort Flagler and Hidden Gem Fort Townsend for Your Next Outdoor Adventure in Jefferson County 112 24.024 16 016 Washington Customer Driven 50812023 Experience the Resort at Port Ludlow on the Olympic Peninsula 391 83.870 55.913 Washington Customer Driven 4-192023 Explore the Olympic Coast National Marine Sanctuary by Visiting the Olympic Peninsula Beaches and Tide Pools 67 74 372 9 581 1ashngton Customer Driven 3,812023 Plan a Weekend Getaway This'Winter on the Puget Sound 90 19 305 12 870 Washington Customer Driven 3157023 The Popular Ruby Beach on the Washington Coast Has Been Gwen a New Parking Lot and Improved Accessibility 2300 393,350 328.940 Washington Customer Driven 128/2023 its Never Too Late to Plan a Romantic Getaway on the Puget Sound While Touring the Olympic Peninsula 99 21 236 14.157 Washington Customer Driven 2.1 2023 Plan a Romantic Getaway at Port Ludlow Resort on The Sairsh Sea 143 30.674 20 449 Washington Customer Driven 1 312023 Winter Storm Watching on the Washington Coast at Kalaloch Lodge 257 55.127 36 751 Washington Customer Driven 12.2812022 Winter Trip to Port Ludlow Resort Offers Warmth Relaxation on Puget Sound 205 43.973 29.315 Washington Customer Driven 12262022 Discover Lesser-Known Beaches that are Hidden Gems Near Ruby Beach on the Washington Coast 2600 557.700 371.800 Washington Customer Driven 1211812022 Visit the Old Alcohol Plant on the Olympic Peninsula A Boutique Hotel ' Restaurant and Art Gallery 168 36.036 24.024 Washington Customer Driven , 12/16/2022 Take Romantic Weekend Getaway on the Washington Coast at the Kalaloch lodge in the Olympic National Park 939 201 416 134 277 Washington Customer Driven Totals 1,596.953 1.064.635 5.What economic impact can we expect in Jefferson County from your proposed promotion, facility,event or activity? With the completion of the extensive regional Destination Management Plan, this much needed framework for sustainable tourism management and suggested development will provide all Jefferson County stakeholders valuable direction for consideration and implementation. TCC's proposed 2024 budget includes$30,000 proposed funding for supporting initial interpretation and implementation of the studies recommendations. VALUE OF TOURISM TO JEFFERSON COUNTY (2022p) Direct Visitor Spending $148.9 M Transportation, • Direct Visitor Spending: $148.9 M (+4.3%) 14,608,031 • Lodging $69.9 M 11 • Food / Beverage: $27.6 M Retail, • Recreation: $13.2 M 21,a87,a381166 • Retail: $20.4 M Lodging, S69,289,805 • Transportation: $11.7 M • Visits: 606,000 (+2.8%) Recreation, • Local Employment: 1,216 13,906,098 • Represents 8% of all county employment • Local Labor Income: $43 M • State / Local Taxes: $13.1 M Food, 29.585.745 Source:Tourism Economics for SWT Tourism is good business for Jefferson County! In 2022 tourism resulted in a $845 per county household offset in general Jefferson Co. taxes paid. (a increase over 2021's tax offset of$805/household). Once the 2023 year has closed, and the research numbers totaled, we are confident that TCC has continued to deliver a high ROI for the Jefferson County Lodging Tax Advisory Councils investment. 6.Describe your organization's area of expertise. Do you provide a unique service? As illustrated,TCC is the only Jefferson County appointed Tourism Marketing Council.TCC operates 12- months of each year, collaboratively promoting all of Jefferson County as a visitor destination of the broader Olympic Peninsula.TCC uniquely knows—and leverages—Jefferson County's special place within WA State; The Olympic Peninsula. And as a 'Gateway' to perennially popular Port Townsend and Olympic National Park. And as home of the Olympic Peninsula's most bountiful agritourism resources throughout the Chimacum Valley and coastal environs of both the Hood Canal and the Kalaloch coast. We strongly urge LTAC to fully fund the requested 2024 tourism promotion and marketing allocation request of TCC. Thank you for your continued support!Jefferson Co.Washington -Tourism Coordinating Council Examples of display (print and digital) TCC ads from 2023 Entity 0 P IL . L- ; :, o i •Explore •Relaxit Explore .,•• Refresh ��Mp,C PENINs0 • Relax O ,s�mRe� . • Refresh • �f . ,,,, - dillIPPIPP finest ei c. fi y TOURS FROM CANP\-. Endless acres of adventure and Endless acres of adventure and miles of memories await on miles of memories await on the Olympic Peninsula www.OlympicPeninsulaWedding.com the Olympic Peninsula. 3..,. t&Cued- C..•r }...•S..-4.-S....a&C. P-b-Coca www.EnjoyOlympicPeninsula.com www.EnioyOlympicPeninsula.corn Ait • Explore i gip,. �.�: III_ • Relax Refresh lir ._. __. _.,2.,...„- .,..... .‘ „,,,i,,,,... • EX lo' ,` L. Relax - A,) 44. , my: \ ',ilk, . Refresh Endless acres of A Bounty of Experiences and miles of memories adventure and miles of memories await on the Olympic Peninsula. mmei-; await on the Olympic Peninsula. itrtest 4 ' g30.Ste-&-S &Cwa-&-Cowl g;ont Sea-€ -Sunustit&Canal-to-Coati www EnloyOlympicPeninsula.cam www.EnjoyOlympicPeninsula.corn Background Information about Your Organization List of names and addresses of the organization's Board of Directors as of the date the proposal is filed. Port Ludlow—Discovery Bay,Gardiner Port Ludlow—TCC Chair Diana Smeland -alt. Dan Ratigan (collector) 70 Breaker Ln, Port Ludlow, WA 98365 Gateway VIC—Steve Shively-alt. Sherry Sanser(activities) 93 Beaver Valley Rd, Port Ludlow, WA 98365 Quilcene—Brinnon—Hood Canal Quilcene—Coyle—Cleone Telling- alt. Brian Cullin -alt. Kevin Wooley(collector) 181 Leland Valley Rd E, Quilcene, WA, 98376 Brinnon & Hood Canal—Dan Ventura alt. Christina Maloney(activities) 303075 US Highway 101 Brinnon, WA 98320 West End Kalaloch—West end —Amy Neil (collector) 157151 US-101, Forks, WA 98331 Forks—Marsha Massey (activities) 618 S Peabody St Suite F, Port Angeles, WA 98362 Tri-Area—Chimacum Valley&Marrowstone Island Fort Flager& Marrowstone Is.—Aaron Terada (collector) 10541 Flagler Rd, Nordland, WA 98358 Chimacum —Crystie Kisler(activities) 124 Center Rd, Chimacum,WA 98325 Contract Marketing Coordinator Steve Shively—S3 Solutions 2023 E. Sims Way,#308, Port Townsend, WA 98368 Phone 360.440.7006