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HomeMy WebLinkAboutForks Chamber of Commerce $60,390 RECEIVED SEP 1 1 2023 If:fLRSON COUNTY r'oMMISSIONERS 2024 Proposal Checklist for Tourism Promotion Activities Organization Name Event Name, if different Proposed Contract Amount: $ LQ , c Proposals must completely address the questions, and all requested supplemental information must be provided. Incomplete or late proposals will not be considered by the Jefferson County LTAC. To be eligible for consideration, your application must be signed, dated, and include the following items in the listed order. Check each item submitted: V Signed and Dated Proposal Summary Sheet ✓ Section 1 - Itemized list of proposed services and estimated costs. Section 2 - Proposal Questions. V Section 3 - Proposed 2024 promotion, facility, event or activity budget. ✓ Section 3 — 2023 budget and year-to-date income and expense statement(s). V Section 3 - List of names and addresses of the organization's current Board of Directors. Name and contact information for event chairperson, if applicable. V Section 3 - Optional work samples such as season brochures, promotional materials, reviews, news/magazine articles, etc. (maximum of 5 separate pieces) To be considered, a fully completed and signed original application with supporting documents must be received and date stamped at the Jefferson County Administrator's Office, 1820 Jefferson Street, P.O. Box 1220, Port Townsend, WA 98368 by MONDAY SEPTEMBER 11, 2023. Documents submitted to the County are public records, potentially eligible for release. RECEIVED SEP 1 1 2023 2024 Proposal Checklist for Tourism Promotion Activit ,;;°S,oNERSY Proposal Deadline: MONDAY SEPTEMBER 11, 2023 at 4:30 pm (received, not postmarked) Address To: Jefferson County Lodging Tax Advisory Committee Mailing Address: P.O. Box 1220, Port Townsend WA 98368 Delivery Address: Jefferson County, County Administrator's Office, 1820 Jefferson Street, Port Townsend, WA 98368 Email Address: afmcknightco.jefferson.wa.us Please type(10 point or larger)or legibly print in ink.To be considered: all questions must be answered; all requested documents provided;this form must be signed and dated. Organization Name Organization Address U Contact Name Us si YES Contact Address •L. Day Phone Evening or Cell Phone 3(30 2S 31 E-Mail Address �� �' c t -co) ' •��S t,c. .Gcm Facility/Event (if applicable) Total Lodging Tax Request: $: (DO faqa Estimated 2024 org. operating budget (Incl. Lodging Tax funds) $: (CO, 3410. rx3 If asking for funds for a specific ' Dollar Amount event, list other cash funding sources and dollar amounts budgeted for this project. $ Note: This section is only due for $ specific event and festival $ funding requests. $ Total Project Revenue Budget $ Did your organization receive Lodging Tax Funds from the County in 2023? v yes no I understand that if my organization's proposal for tourism promotion activities is approved by the County that my organization will enter into a contract with the County to provide the contracted services up to the maximum contract amount. I understand that the proposal herein is a public record potentially eligible for public release. Sign Name: L Date: - 2 - 2ici 23 Print Name and Title: L 5 r +S ) ��,, 1. Itemized List of Proposed Tourism Promotion Services Organization (or Event) Name: F— S Ci� ,- Ly.. Q In the following space or on a separate sheet of paper, please specify each proposed tourism promotion, facility, event or activity, including quantities and costs (see examples at bottom of page) ? t trt St. Sty, k.4'. Examples of how to list your proposed tourism pro motion services or event(please be as specific AS POSSIBLE about the services,quantities,the tourism market, distribution method, and cost): 10,000 promotional rack cards for 1-5 corridor from Portland to Bellingham,April-June 2018......,.,...$1,835 The rack cards will promote an event/hotel/restaurant promotional package. Design and printing $1,250 Distribution by XYZ Company $ 500 5 hours of staff time at$17.00 per hour to write copy,edit and proof the cards......$ 85 1/3 page black and white event promotional advertisement in XYZ Magazine,July 2018 edition $1,500 XYZ Magazine has 250,000 subscribers in western and northwest states.This 1/3-page ad will be part of a full-page advertisement being coordinated by the VCB. XYZ Magazine wilt match the value of the advertisement with a feature article on Jefferson County and the event in the same edition. 1. Itemized List of Proposed Tourism Promotion Activities 2024 FUNDS REQUESTED by Forks Chamber of Commerce Staffing — Kalaloch Visitor Center May 11 — Sept. 30, 2024 $22380.00 • We anticipate that Kalaloch Ranger Station will be staffed 5 days/week beginning 5/11/2024, and then 7 days/week from 06/15/2024 to 9/30/2024. • Full-time, 5 days/week staffing from 5/11/2024 to 9/30/2024; 824 hours. • 2 days/week staffing coverage off/lieu days (when Kalaloch Ranger Station is open 7 days/week per above); 240 hours. Staffing — Forks Visitor Information Center $27010.00 1716 hours / average of 33 hours weekly at $15.74 Tourism Marketing $9000.00 Washington State Visitor Guide, Co-op Marketing w/ OPTC, other, to include social media, print ads, television, bus ads, other Mailing of Rain Forest Country Adventure Map $2000.00 To individuals in visitor packets, and to AAANIC around WA and surrounding states Total $60390.00 2. Proposal Questions 2. Proposal Questions Please confine your answers to no more than one page for each question. pleck.,c_ cor,„tu s, 1. Tell us about your promotion, facility, event or activity and why you think it will increase tourists traveling to and staying in Jefferson County. Include a general description of the promotion, facility, event or activity including its purpose, history, etc.), and describe your organization's track record. 2. If this is a continuing promotion, facility or event, how is it different than in the past? 3. Describe how you intend to market/promote your promotion, facility, event or activity to potential tourists who reside outside Jefferson County. a) If an event, the date of the event: b) The timeline for the tourism promotion activity you are proposing (e.g. May through July, 2024) c) Target Audience d) Promotion methods you intend to use to reach the target audience. e) Describe how you will promote overnight stays at Jefferson County lodging establishments. f) If you intend to collaborate with another agency or non-profit to provide these services, please state the name of the organization and describe the nature of the collaboration: 4. How will you measure the effectiveness of your promotion, facility, event or activity? Also, describe how you will document and report to the County the economic impact from your event/facility. (State law requires the County to report annually to the State Department of Community Development and Economic Trade about the number of lodging stays and economic benefit from tourists generated by use of Lodging Tax proceeds for tourism promotion.) 5. What economic impact can we expect in Jefferson County from your proposed promotion, facility, event or activity? a.) Actual or estimated number of tourists at your event/facility last year (2023): b.) Estimated number of tourists who will attend your event/facility this year (2024): c.) Projected economic impact in Jefferson County from your event/facility (e.g. number of tourists who will stay overnight in Jefferson County-based lodging establishments; economic impact for Jefferson County restaurants, community facilities, amenities, events, and businesses). 6. Describe your organization's area of expertise. Do you provide a unique service? 1. The Forks Visitor Information Center is the only year-round, open daily (except New Year's Day, Easter, Thanksgiving and Christmas) Visitor Information Center on the west end of Clallam and Jefferson County. We have from 3 — 7 staff members depending on the season. While we are Clallam County, not Jefferson County, we are the same community. We offer information on lodging, businesses, and destinations in Jefferson County. We mail out packets to those seeking area information. Our facility retains records of numbers of visitors with our visitor count on the next page. In 2023, from January— September we have already surpassed 2022 and are having the third busiest year on record. We have a proven track record of providing quality information and services and it shows with our increasing visitor numbers. Our request includes the Kalaloch Ranger Station staff member. As they are not closed yet, we don't have their visitor statistics yet. We also have opportunities to participate in ad co-ops with Olympic Peninsula Tourism Commission to promote value season travel. This includes tv & bus ads in Seattle and Portland, and other opportunities. 2. With the projected continuation of increased tourism, we will be hiring more staff members for 2024 if possible.We are using our social media campaigns to promote the value season. 3. A) N/A B) January 1 — December 31, 2024 C) Our target audience is Seattle, the 1-5 Corridor down to Portland, domestic and international travelers. We target Canadians, and now that there are no vaccination requirements from Canada, we anticipate a higher amount of visitors. Our demographics are families, friend trips, single travelers, outdoor enthusiasts, photographers, campers, hikers, RV'rs, storm watchers, Bigfoot/Sasquatch and Twilight fans. D) The Forks Chamber of Commerce markets the area through print media, television, bus ads, social media, press releases, interviews, brochure creation and distribution, and mails visitor packets to those interested in traveling here from the U.S. and Canada. E) We promote overnight stays in Jefferson County through our marketing, website, lodging guide 9 9 (printed and online), the Rainforest Country Adventure Guide, and any other means available. F) We collaborate with the Olympic Peninsula Tourism Commission for marketing and Friends of Olympic National Park for staffing at Kalaloch. 4. We measure effectiveness by lodging tax dollars (increased or decreased), visitor center stats. feedback from our lodging businesses, and occupancy rates. We will report all necessary information to the County quarterly and annually. 5. A) We have welcomed 62,801 our Visitor Information Center in 2023 as of end of August. That number includes the actual 48309 who signed the book, plus our estimate of 30% who don't sign. Projecting the next four months, we could finish at 70,000 plus people. B) We estimate that we will have 65,000 which is very conservative. C) With the tourism outlook being very positive, businesses in West Jefferson County stand to benefit through meals, services, food, souvenirs, and fuel being purchased. Kalaloch is fully reopened. The Hard Rain Café is very busy, and has extended it's seasonal hours to include November this year. With the increase of tourism in the off season, we predict that lodging in West Jefferson County will be at an all-time high for occupancy. There is no way to differentiate between west Jefferson lodging tax revenue and the rest of Jefferson County. 6. Our area of expertise includes helping thousands of people with area information, marketing the area, providing clean bathrooms, and being ambassadors for the West End and the Olympic Peninsula. Respectfully submitted by Lissy Andros DRAFT 2024 Budget Income West Jeff. Co 60,390.00 Total Income $ 60,390.00 Expenses West Jefferson County Pass-Through ONP Kalaloch VC Staff 22,380.00 Map /Brochure Preparation 0.00 Mailing & Distribution 2,000.00 VIC Staffing 27,010.00 Tourism Marketing 9,000.00 Total W Jefferson County Pass-Through $ 60,390.00 Total Expenses $ 60,390.00 Year-to-Date Surplus(Loss) $0.00 V E 8 0 0 0 4- n 0 0 x .!t 8 00 o E o c v. N 11 O a C rl t w x 0 O i n t o o c y a N a O al — Oi O VI .n of '' y>, 5.n _ I g m p .^ 0 N L * 00 v ut 0 o n .-1 LL O O in NN to 0 to M 1 m N 0 VD N N in ev g,. zi..... q C? 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Q+ N (X ro a -0o N .N O h m ori —a- ua E i° ,n O m .. no 00 11:1 6 u a m r\ ` Y V c Qm ° w CO 4-4.0 0) °' a a _x v1 v in v. 4.44 i.' CC ` 0 til f" - 0 2023 CHAMBER BOARD OF DIRECTORS Trent Thurman,President Bruce Hanify,At Large Miller Tree Inn B&B (Individual) 654 E. Division, Forks, WA 98331 PO Box 1872, Forks, WA 98331 360-374-6806 Work 360-562-2205 206-369-8414 Cell BruceHanify@msn.com +nfo@mlllertreeinnbnb.corn Sharon Millett, Past President Bill Peach,Vice-President (Individual) (Individual) PO Box 573, Forks, WA 98331 P.O. Box 1893, Forks, WA 98331 509-780-1164 Cell 360-327-3695 Home wall2wallpaws@gmail.com 360-640-8303 Cell graywolf7167@gmail.com Renee Rux,Quileute Oceanside Resort Quileute Tribal Representative Christi Baron,Treasurer PO Box 67 Forks Forum LA Push, WA 98350 P.O. Box 300, Forks, WA 98331 (360)640-1729 Cell 360-374-3311 Work resort.manager@quileutetribe.com 360-374-2244 Home 360-640-2132 Cell Tim Fletcher cbaron@forksforum.com Mayor&City of Forks Representative 500 E. Division, Forks, WA 98331 Melene Bourm,Secretary 360-374-5412 Work Forks Community Hospital timf@forkswashington.org PO Box 81, Forks, WA 98331 fletcher79@gmail.com 360-640-0167 Cell carymelene@yahoo.corn STAFF: Lissy Andros Diana Reaume,At Large Executive Director District Superintendent,Quillayute Valley SD P.O. Box 1267, Forks, WA 98331 PO Box 147, Beaver,WA 98305 360-374-2531 Chamber 360-640-1429 Work 903-360-4449 Cell diana.reaume@gvschools.org director@forkswa.com (work) lissyandros@hotmail.com (personal) Linda Keen,At Large Quillayute River Resort 473 Mora Road, Forks, WA 98331 360-374-7447 Work Updated 1-19-2023 360-640-4715 Cell lindakeen@c riverresort.com Bruce Paul,At Large Forks Outfitters 950 S. Forks Avenue, Forks, WA 98331 360-374-6161 Work 360-640-0620 Cell bruce.paul@forksoutfitters.com II illir ' EN LY . . . L.__ . ..., Via. c`_-_ �. ) WASHINGTON r 1 4 _ ..c rrC^ "-yam - -� , 11; rt rt ..0.....mow._. .. Ayrj'. .-ter '. . " . _ f ;-' THE RESORT AT +"i r • P&If :4.'L4 ,, . :::! . , :11.- -, .,:, - _, .... ,....„„::-.„ . . ,. ........„... ----..„,, ..,..:.,„,::„.„.„ ticd6),„,_ . : , . , (._, 3..., ..,- - ..-.4, -, 4.- , ,,... Enjoy golf,nature,trails,boating ?_ , and form-to-table dining w,th Srrusl�unc=for ul/.St�u.‘uus' ' :: .,. spectacular views. 1-800-737-8462 SIaQUII�fI visitsunnysequim.com : ,?/ ,.A,,,, ,,, www.Portludlowresort.com O L Y M P I C GOLD Olympic Peninsula • r Y -, ;oy cozy co0s[al lo(i•ine rose � whole Olyp Pr ic aticna are uc m WhaleWatching i GiIARA [i S.gnhngNTEE, t x . y .f © II 1I>1 11i t )PUGS I S0ijND EXPRESS I.i Tif -71 —' 1 ‘ ' i , (,-.44) .... Kalalochi-odge.com l r l PugetSoundExpress.com FOR t favorite Places: •-c+ �„. .. �,.,...•'s..'- ;".; C I<reser AvshSht ut Forks Coltecoun HE WORLD .,_- ""'"..... ts„.•gtiY"i ... WASHINGTON� y t corks tunbrr .iuseu , � +. .: welcomes you 4" Ion°sRe.rchcombm;;' owom 'IN n^s�1'AN.,L, } - fi{ tr Olympic National Park: ` *�1 ,.K - Ntarymere Falls t�'Lake Crescent v' }'sg�..r •_ . Mute in the l`:all Rlaltn Beach pPORT :• s t Half of Mosses had a Iloh Ram Forest ( ANGELES t ��r {fnne7 fip;Co ear mavovi(roruJs) Gorilla Rock a Ruh Beach There's more to explore ,,,,, j > VisitPortAngeles.com . �: 'j rrrr of li!e� Kalaloch Beach . ,.... 800-443-6757 '' Joe' Request your 't1S1 IPORSANOSLES.COM 33], THINGS ', Visitor Packet here: ForksWA.com 7(y... e/ GET YOUR FREETRAVEL PLANNER: w � 1-800-942-4042 • OLYMPICPENINSULA.ORG ' ". PENINSULA • M m Q O .N ry O N O N C0pp n n 0 W W . NI N m O, co N N O m O W N N h W N as II Of.. ,-r m 4n!! m W o ,.O . • o P m W N W . b P +� W n O .N0 al m d m N� . 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