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Home My WebLink AboutTCC Marketing Mentions for May 2024TCC Marketing Mentions for May 2024 Enjoy Olympic Peninsula 2 3 DISCUSSION re: Jefferson County Code (JCC) 3.25 Lodging Tax: The Committee reviewed Jefferson County Code 3.25 and discussed strategic planning for and implementing a Public Facilities District (PFD) to oversee the Community Centers and tourism. Chair Brotherton stated he would like the Committee to think about moving from the Tourism Coordinating Council (TCC) and Olympic Peninsula Tourism Committee (OPTC) to a PFD that would oversee tourism. It was noted that without OPTC and TCC there would be no marketing outside of Jefferson County. The Committee agreed to table this conversation for a future meeting and staff will invite TCC and OPTC to a future meeting. 4 Public Facilities Districts (PFDs) Overview Any city or group of contiguous cities in a county of less than one million population may create a public facilities district (PFD) under chapter 35.57 RCW to develop, improve, and operate "regional centers" (defined in RCW 35.57.020) costing at least $10 million and serving a regional population. In addition, any county may create a public facilities district under chapter 36.100 RCW to develop and operate sports, entertainment, convention, or recreational facilities, as well as "regional centers" as defined above. Funding Options PFDs may impose a number of taxes, fees, and charges, including: A 0.2% sales tax which must be approved by a simple majority of voters (RCW 82.14.048); Admission taxes up to 5% (RCW 35.57.100 and RCW 36.100.210); Lodging taxes (for county PFDs only under RCW 36.100.040); Financial Feasibility: Before the formation of a new PFD, the state Department of Commerce must conduct an independent financial feasibility review (see RCW 35.57.025 & 36.100.025). Source: https://mrsc.org/explore-topics/economic-development/financing/public-facilities-districts RCW 36.100.040 Lodging tax authorized (1) A public facilities district may impose an excise tax on the sale of or charge made for the furnishing of lodging that is subject to tax under chapter 82.08 RCW, except that no such tax may be levied on any premises having fewer than forty lodging units. PFD Examples Grays Harbor - Ocean Shores Convention Center King County Code Ch. 2.38 – T-Mobile Park Kitsap Public Facilities District - Kitsap Conference Center Snohomish County Public Facilities District – Has provided funding support for Angel of the Winds Arena, Lynnwood Event Center, Edmonds Center for the Arts, and Boeing Future of Flight Pools funded by PFD’s Asotin County Family Aquatic Center Franklin County regional aquatic facility. Pasco Public Facilities District – aquatics facility and competition pool 5 Source: https://www.seattletimes.com/business/tourism- is-big-business-for-seattle-but-it-comes-with-challenges/ TOURISM IS BIG BUSINESS FOR SEATTLE, BUT IT COMES WITH CHALLENGES, by Jon Talton | Seattle Times April marks the start of cruise season here. The Port of Seattle estimates the cruise industry generates nearly $900 million of economic activity a year. The Port is expecting more than 800,000 revenue passengers this season with some 276 sailings on vessels from eight cruise- ship companies. An article by five scientists published in the December 2021 Marine Pollution Bulletin concluded that “cruising, remains a major source of air, water (fresh and marine) and land pollution affecting fragile habitats, areas and species.” Friends of the Earth, a nongovernmental environmental organization, produced a 2022 report card on 18 major cruise companies. The results were mixed at best. For example, Seattle based Holland America received a C on sewage treatment, a D-minus on air-pollution reduction and F’s on water quality compliance and transparency, for an overall grade of D-minus. Tourism and cruising can’t be divorced from climate change.It can be seen in Seattle, when people come in the summer but are confronted by hotter summers and the smoke of wildfires. Despite all this, tourism is big business everywhere. 6 7 8 Estimated 7,640 viewers or article,with the Times Colonist receiving 704,000 unique monthly viewers. Journalist Kim Pemberton, published in Times Colonist. The article, titled Tulips are just the beginning in Washington's Skagit Valley, follows Kim’s experience visiting Skagit Valley’s many tulip farms and her Washington road trip adventure. The destinations highlighted are Skagit Valley, Mount Baker, Mount Vernon, La Conner, Olympic Peninsula, Port Ludlow, Anacortes and Port Townsend. Source- https://www.timescolonist.com/ life/travel/tulips-are-just-the- beginning-in-washingtons- skagit-valley-8619162 9 10 Fresh, Local, Authentic Food – Worth the Journey to Jefferson County! Source https://olympicpeninsula.org/fresh-local-authentic-food-worth-the-journey-to-jefferson-county/ 11 Enjoy Olympic Peninsula 12 Enjoy Olympic Peninsula 13 14 15 16 17 •Gateway VIC will be at “Dead End” of SR 19 for ~21-day closure, est. 6/5-26* •During the closure, we will be stopping VIC services and furloughing staff * Per Josh Gaethle | Project Engineer, Interwest Construction Inc. on May 14, 2024, 8:08 AM Olympic Peninsula Tourism Master Plan 1. Enhance targeted marketing efforts to increase awareness of spring, fall and winter travel seasons. 2. Develop diversified year-round tourism product and visitor experiences to engage a wider variety of consumer lifestyles. 3. Increase government, community and industry alignment around sustainable tourism development. Read it: https://drive.google.com/file/d/1j7wAImD9lJLOzrnFi1TdbBW2lzSpWWmD/view?usp=sharing Olympic Tourism Summit Read it: https://drive.google.com/file/d/1j7wAImD9lJLOzrnFi1TdbBW2lzSpWWmD/view?usp=sharing 20 Read it: https://drive.google.com/file/d/1j7wAImD9lJLOzrnFi1TdbBW2lzSpWWmD/view?usp=sharing 22 Digital Media Metrics ImpressionsCPMReachFrequencyCTR (all)CPC (all)Dec. 2023 37,110 6.834546 22,370 1.658918 9.520345 0.071789 Impressions - counts the number of times a piece of content appears on a user's screen. Reach - the total number of people who see your content Frequency - the number of times an individual or household is exposed to a specific advertisement CPC (Cost per click) - how much an paid for each click on our ad. CPM - the average cost of 1,000 ad impressions or the average amount paid every 1K x's browsers load your ad CTR (Click-through rate) - how many people viewing an ad, or other piece of content, click through to take some action Ditigal Media Metrics ImpressionsCPMReachFrequencyCTR (all)CPC (all)Dec-23 37,110 6.834546 22,370 1.65 9.52 0.071 Jan-24 606,952 0.384162 436,548 1.84 5.15 0.007 Feb-24 759,771 0.32558 440,705 1.47 1.94 0.172 Mar-24 673,073 1.64321 329,763 1.76 3 0.169 Apr-24 659,221 4.14 351,393 1.15 1.71 0.246 May-24 Jun-24 Jul-24 Aug-24 Sep-24 Oct-24 Nov-24 Dec-24 24 May 16, 2024 10:00 AM at Finnriver Merrily Mount VP Jefferson County Peninsula Trails Coalition Larry Scott Trail/Olympic Discovery Trail merrilymmount@yahoo.com Focus to connect the community of Quilcene and South Jefferson County to the Tri-Area’s Larry Scott - ODT 26 Source: https://www.seattletimes.com/seattle-news/education/olympic-peninsula-fifth-graders-get-a-lesson-in-lobbying-for-sasquatch Olympic Peninsula fifth graders get lesson in lobbying with ‘Saving Sasquatch’ Thanks to the lobbying efforts of Ms. Andrews’ fifth grade class at Lincoln Elementary, a refuge for the big hairy ape now spans across most of the Olympic Peninsula, with only Jefferson County left to follow suit, and a proposition there is already in the works.“ Questions? Steve Shively, Marketing Coordinator Jefferson Co. - Tourism Coordinating Council 360.440.7006 |TCC@EnjoyOlympicPeninsula.com