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MINUTES
Lodging Tax Advisory Committee(LTAC)
Special Meeting Minutes July 26,2024— 10:00 a.m.
Resort at Port Ludlow, Marina Room
One Heron Road, Port Ludlow, WA 98365 (HYBRID)
Members: Chair Greg Brotherton, Diana Smeland, Amy Neil, Kevin Wooley and Tara McCauley
Staff: LTAC Clerk Adiel McKnight
CALL TO ORDER: Chair Brotherton called the meeting to order at the appointed time.
Members Smeland,Neil, and Wooley were present. Member McCauley joined the meeting at
10:06 a.m.
PUBLIC COMMENT PERIOD: Chair Brotherton called for public comments, and no
comments were received.
APPROVAL OF MINUTES: Member Smeland moved to approve the Special Meeting Minutes
of June 28 and July 12, 2024 as presented. Member Neil seconded the motion. The motion
carried.
CONTINUED DISCUSSION re: RFP contract reporting process: Tourism Coordinating
Council, (TCC) Marketing Director Steve Shively provided a presentation on the Tourism
Coordinating Council. He advised that TCC is 100%reliant on LTAC grant funds for promotional
tourism. TCC is working on short-term priorities right now and will work on long-term goals
next. He advised the committee on the many different agencies they work with to advertise for
events happening in Jefferson County. He also covered commute updates regarding roads,
bridges, and ferry routes, percentages of employment, wages, and visitor's tax. He answered
questions posed by the committee.
Member Wooley and Quilcene Historical Museum Board Member Brian Cullen presented on the
Quilcene Historical Museum. They explained that the Quilcene Historical Museum is all
volunteer-based. The Quilcene Historical Museum has purchased the Worthington Mansion with
acreage and a stage for events. They advised that their budget is from donations, rentals,
membership fees, activities and the annual LTAC grant. They answered questions posted by the
committee.
The committee continued discussion on the annual RFP reporting process and discussed the
option of adding site visits to the RFP process, and creating a Strategic Master Plan. Chair
Brotherton will draft a Strategic Plan document and share with the committee to discuss at a
future meeting.
CONTINUED DISCUSSION re: Review Jefferson County Code 3.25 for potential
recommendations to BoCC: 3.25.010 Definitions,3.25.020 Lodging Tax Advisory
Committee,3.25.030 Use: The committee discussed Jefferson County Code that pertains to
LTAC. They discussed that 3.25.040 states that LTAC provides the marketing, but at this time,
TCC does the marketing. Member Smeland advised the committee that LTAC does not have the
means to promote tourism like TCC does, and it would be extremely difficult to make the
transition. Member Neil noted that if TCC is doing a good job, there is no need to have LTAC do
this.
The committee discussed the quorum of LTAC, and noted that more members would be helpful in
2025. After discussion, Chair Brotherton proposed a motion to recommend to the Board of
County Commissioners to expand the LTAC membership from 5 members to 7 members.
Member Neil moved the aforementioned motion as stated by Chair Brotherton. Member
McCauley seconded the motion. Chair Brotherton opened the floor to allow for public comments,
and no comments were received. Chair Brotherton called for a vote on the motion. The motion
carried by a unanimous vote.
CONTINUED DISCUSSION re: Public Funding District(PFD): Not discussed.
FUTURE MEETING AGENDA ITEMS:
• Review 2025 RFP draft
• Review Jefferson County LTAC Master Plan draft
CLOSING REMARKS: Chair Brotherton will discuss with legal counsel regarding JCC
3.25.020 (3) and will draft a Jefferson County Master Plan to review at a future meeting.
ADJOURNMENT: Chair Brotherton adjourned at 11:03 a.m. until the next regular or special
meeting as properly noticed.
Resp fully submitted by:
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Adiel McI night, L C erk Date
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