HomeMy WebLinkAboutWORKSHOP re TCC's LTAC Funding JEFFERSON COUNTY
BOARD OF COUNTY COMMISSIONERS
WORKSHOP AGENDA REQUEST
TO: Board of County Commissioners
FROM: Greg Brotherton,Commissioner, District#3
DATE: September 9,2024
SUBJECT: Workshop: Realignment of Lodging Tax Advisory Committee Resources
STATEMENT OF ISSUE:
There have been lingering concerns regarding the efficacy of Lodging Tax Advisory Committee funds allocated to the
Tourism Coordinating Council(TCC). These concerns are mainly related to the operation of the Olympic Gateway
Visitor Center and TCC's digital marketing activities.
ANALYSIS:
Some believe that a reallocation of resources would increase the effectiveness of our tourism promotion efforts and
yield increases in occupancy rates in the county especially leading into and leaving the peak summer season.
This reallocation could include reducing TCC's funding for digital marketing and bringing that function into the
county by a county employee. This employee could also handle the Public Information Officer function which could
result in synergy for the County. The 2024 TCC budget is attached as a way of facilitating discussion about which
budget elements could be reduced or eliminated.
The Gateway Visitor Center role in promoting tourism on the Olympic Peninsula also deserves some scrutiny.Given
how much information is available online are visitor centers still needed?Or if needed are there ways we can reduce
the operational cost?TCC is receiving$110,000 in 2024 for operating the center.
Depending on how much the TCC cost cutting effort could yield there may be monies available to help stand up a
public facilities district should the Port Townsend City Council and the Board of County Commissioners agree to
pursue establishing one for building an aquatic center in the county.
FISCAL IMPACT:
This request has no fiscal impact.
RECOMMENDATION:
That the Board of Commissioners discuss TCC's LTAC funding and explore ways of reallocating some of that
funding if there is an appetite for doing that.
REVIEWED BY:
Mark McCauley, my Administrator Date
1. Itemized List of Proposed Tourism Promotion Services
I Jefferson County - Tourism Coordinating Council
Organization (or Event) Name:
In the following space or on a separate sheet of paper, please specify each proposed tourism
promotion, facility, event or activity, including quantities and costs (see examples at bottom of page).
Proposed budget vs. actual
TCC Budget 2024 Proposal TCC Budget 2023 progress
Updated: 9/7/2023 20:14 Up
dated: 9/8/2023 12:34
Budget Budget actual I
Advertising Collateral 55,500 Advertising Collateral 54,000 31114
Lodging List Placement in Getaway Guides 6,000 Lodging List Placement in Getaway Guides '6,000 6075
Changes to Lodging List for Act.Map Reprint 2,000 Changes to Lodging List for Act.Map Reprint 1,000 1000
Opportunities 10,000 Opportunities
10,000 4000 Regional Map Offerings
10,000 Regional Map Offerings 10,000 10452
Brochure+Distribution 6,000 Brochure+Distribution
Web Hosting,Domain Reg.&Social Media Sub. 6,000 0
6,000 Web Hosting,Domain Reg.&Social Media Sub. 6,000 2324
Ad Creative Services 15,500 Ad Creative Services
15,000 7264
Advertising-Marketing 126,500 AdvertisingMarketing
Spring/Fall Campaigns 124,250 64353
28,000 Spring/Fall Campaigns
Digital Marketing 29,500Digital
28,000 13975
Marketing
FAM Tour Support 29,250 8460
4•000 FAM Tour Support 3,000 0
Olympic Culinary Loop 10,000 Olympic Culinary Loop
Oly Peninsula Tourism Summit Collaboration 12,000 10000
2-� Oly Peninsula Tourism Summit Collaboration 2,000 0
WTA Participation 6,000
WTA Participation 6,000 1000
Year-Around TCC Campaigns 17,000 Year-Around TCC Campaigns 16,000 17815
Value Seasons TCC Campaigns 30,000
Value Seasons TCC Campaigns 30,000 13094
Olympic Peninsula Tourism Comm.+Programs 65,000 Olympic Peninsula Tourism Comm.+Prog 65,000 41832
OPTC 35,000
Collaborative Strat.Mngt.Plan-Interp&Implem 30,000 OPTC 35,000 19332
Collaborative Strat.Plan-Sustainable Tourism 30,000 22500
•
Professional Services 53,000 Professional Services
Coordination of Marketing,Budget,etc. 45 Coordination of Marketing,Budget,etc. 44,500 259 000 51,750 25957
Travel,Postage,Copies,Office Expenses,etc. 8,000 6
Travel,Postage,Copies,Office Expenses,etc. 7,250 2381
TOTAL Est.Budgeted Totals 300,E
TO' Est.Budgeted Totals 295,000 165636
TOTAL BUDGET 300,000
TOTAL BUDGET 295,000 165636
Examples of how to list your proposed tourism promotion services or event(please be as specific AS
POSSIBLE about the services, quantities,the tourism market, distribution method, and cost):
10,000 promotional rack cards for 1-5 corridor from Portland to Bellingham,April-June 2018 $1,835
The rack cards will promote an event/hotel/restaurant promotional package.
Design and printing $1.250
Distribution by XYZ Company $ 500
5 hours of staff time at$17.00 per hour to write copy,edit and proof the cards $ 85