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Home My WebLink AboutTourism Coordinating Council PowerPoint PresentationTourism Coordinating Council A NEW Gre� Brotherton STRAGIC DIRECTION THIS SUMMER I WENT SWIMMING have been working on the aquatic Healthier Together Task Force, LTAC review and on served on TCC. Diving into all of these has been an interconnected journey. It hasn't always been pretty, but I've tried to approach it through a lens of building equitable systems. THIS SUMMER WENT Swi M M I NG Jefferson County 7 s internal and external facing systems interact and learn from each other. Our most important systems are built out of people. AL 0 epic Pric • 0 •11116I:4r: It imp O 0 I :4 rIVL :4 s rI AL IF THE POOL Achieve Consensus 9/16/24 After the 8/27 presentation, the Task Force has one recommended path that can lead to consensus, a Tri-Area PFD. If we come to the Joint Meeting prepared to fund the PFD, then we have a better chance of moving the project forward. IS A PRIORITY... Plan the Plan Q4 2024 Pay for the second required report from Commerce. Plan the transition to a county -led TCC that champions the tourism angle of the pool development. Determine and dedicate the required funds from LTAC to seed the PFD. Form n PFD Q7 2025 BoCC seats a PFD and 2025 LTAC funds pay an employee and funds a potential end of year sales tax levy vote or other operational costs. Dialogue Q1-Q4 2025 With surveys and outreach, the PFD, in partnership with JeffCo Aquatic Coalition, works to fill the pool with programming and cost recovery as well as build support for a new public aquatic facility. Design, Fundraising 2026? Lorem ipsum dolor sit amet, adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. UX AND DIGITAL COMPETENCY "Our future depends on our ability to implement." - Jennifer Pah1ka t Q A `' 1 GAT01 COUNTY ADVISORY BOARDS AND COMMITTEES Parks and Rec Behavioral gdvisory Board Health) � Advisory Committee Housing Fund Board) / Jeff erson County Most of our System Most JeffCo Advisory Boards and Committees have a direct connection and dialogue with the county family. This unifies strategy develops intesersectionality and cross polinates skills across other departments. TCC Opaquely serve the members of TCC and is Marine often at tension with the County. Resources Committee Solid Waste Advisory Tourism Committee Coordinating Council A ROUNDABOUT WAY TO A A -Ha Moment: I was recruited, as our tourism rep to see if Jefferson County would sponsor a "Welcome to the Olympic Peninsula" sign at the Hood Canal Bridge roundabout currently being built. RECOMMENDATION PROPOSED MEMO TO: Jefferson County Tourism Coordinating Council FROM: Jefferson County Board of County Commissioners DATE: 9/9/2024 RE: Reorganization of Tourism Coordinating Council After analysis of Jefferson County 7s Boards and Committees, the Board of County Commissioners (BoCC) has chosen to integrate our Destination Marketing staffing into County staff. Jefferson County staff will prepare this year's LTAC proposal from the Tourism Coordinating Council (TCC) to add a .5 FTE staff member which will be combined with the current .5 FTE Information Officer position. The salary and benefits for this staff will begin in January, 2025, and will begin by updating TCC Bylaws with the TCC and BoCC. There will only be a digital marketing campaign from TCC this year as the county focuses rebuilding TCC to be a staff supported work group developing marketing strategy, integrating the Olympic Peninsula Master Tourism Plan with County goals, bringing TCC's website and media assets onto the County platform, and developing a tourist focused Aquatic Center by directing seed funding for a new Public Facilities District (PFD). The staff -prepared application will also continue membership in the Olympic Peninsula Tourism Council and Washington Tourism Alliance. The new staff member will staff both TCC and the Lodging Tax Advisory Committee (LTAC), and the County Administrator's office will clerk the TCC as well as LTAC. QUESTIONS • How can we move ahead prior to January 16th Joint meeting? • What elements of the TCC budget would disappear? • How much LTAC revenue would that open up? • How can we call an aquatic facility a tourism related facility? How can we move ahead prior to January 16th joint meeting? How can we move ahead prior to January 16th joint meeting? Seed funding was not an assignment of the Task Force. We know it has to happen and bringing the plan to the 1/16 meeting encourages the chances of consensus. We won't make the recommendation to LTAC to fund a PFD until after the meeting, but regardless the TCC reorg should proceed. What elements of the TCC budget would disappear? How much LTAC revenue would that open up.? TCC BUDGET @ $125K TO STAFF WITH SOME MARKETING CAPACITY, SAVING $175K 1. Itemized List of Proposed Tourism Promotion Services Organization (or Event) Name: Jefferson County - Tourism Coordinating Council In the following space or on a separate sheet of paper, please specify each proposed tourism promotion, facility, event or activity, including quantities and costs (see examples at bottom of page). Proposed budget vs. actual TCC Budget 2024 Proposal TCC Budget 2023 progress Updated: 9/7/2023 20:14 Updated: 9!8/_, 0 3 1: 31 Advertising Collateral Budget Budget i actualAdvertising Collateral 54.OW 31114 Lodging List Placement in Getaway Guides 6,000 Lodging List Placement in Getaway Guides Changes to Lodging List for Act. Map Reprint 2,000 6,000 6075 Opportunities Changes to Lodging list for Act. Map Reprint 1,000 1000 Regional Map Offerings 10,000 Opportunities 10.000 4000 Brochure + Distribution6,000 10,000 Regional Map Offerings 10,000 10452 Web Hosting, Domain Reg. & Social Media Sub. Brochure + Distribution 6,000 0 Ad Creative Services 6-� Web Hosting, Domain Reg. &Social Media Sub. 6,000 2324 15,500 Ad Creative Services 1s,000 7264 Advertising - Marketing 126,500 AdvertisingMarketing g Spring/Fall Campaigns 28,000 124,250 64353 Digital Marketing Spring/Fall Campaigns 28,000 13975 FAM Tour Support 29,500 Digital Marketing 29,250 8468 Olympic Culinary loop 4,000 FAM Tour Support 3,000 010 Oly Peninsula Tourism Summit Collaboration 000 Olympic Culinary Loop 10,000 10000 WTA Participation 2.000 Oly Peninsula Tourism Summit Collaboration 2,000 2,000 0 Year -Around TCC Campaigns 6,000 WTA Participation 1000 Value Seasons TCC Campaigns 17,000 Year -Around TCC Campaigns 16 000 17815 30 000 Value Seasons TCC Campaigns 30,000 13094 Olympic Peninsula Tourism Comm. +Programs 65,000 Olympic Peninsula Tourism Comm. + Prog 65,000 41832 35,000 OPTC Louaoorative Strat. Mngt. Plan Interp & Impler) 30,000 Collaborative Strat. Plan - Sustainable Tourism 35,000 19332 30,000 225 00 Professional Services COUNTY STAFF 53,000 Professional Services Coordination of Marketing, Budget, etc 45 000 51,750 28337 Travel, postage, Copies, Office Expenses, etc 8,000 Coordination of Marketing, Budget, etc. g4,500 �y� TOTAL Est. Budgeted Totals Travel, Postage, Copies, Office Expenses, etc. 7,250 2381 300,000 TO' Est. Budgeted Totals 295,000 165636 TOTAL BUDGET 300,000 TOTAL BUDGET 295,000 165636 How can we call an aquatic facility a tourism related facilityi? r• 1 1-6 How can we call an aquatic facility a tourism related fac10illty? 2 Answers to this question. First answer is: Great question for a newly empowered TCC to chew on. Cost recovery is a challenge and we need to fill the pool. TCC's work should involve this development. TCC IS THE RIGHT PEOPLE No Vacancy in Summer One of the biggest problems tourism has in Jefferson County is the lack of infrastructure and rooms. If we can encourage development of a hotel in our new Urban Growth Area, that would mean more rooms in the summer Extend the Shoulder Season How can a public aquatic facility extend the shoulder seasons of Spring and Fall, which has been the main thrust of marketing for years? Geographic RePresentation The group of tourism professionals and volunteers we have in the TCC is the ideal group to help figure out how a public pool can be programmed and designed to enhance the tourist experience and support our different Jefferson County communities. ANSWER #2: CHIMACUM CREEK POOLS Style Guide Chimacum Farm Practical and not ostentatious. Low slung accessible one story commercial buildings and locker rooms trimmed in barnwood wabi- sabi blend into the mature evergreens of this natural rugged oasis. Year Round Luxury for Everyone Appointed like your favorite spa with indoor and outdoor hot pots reminiscent of the old iron kilns down at Irondale. A large dry sauna and steam room watch over the outdoor pool with climbing wall and two water slides. �F Designing Bathing Culture In cultures around the world, from South Korea, to Iceland, public bathing is a cultural norm. That norm travels and grows and can be grown in Jefferson County. By bringing swimmers, parents, economic development specialists tourist development specialists, pool experts, financial experts and more into the master design phase we can feel confident that we are Phased Development Serving Locals and Visitors With a robust community driven master planning effort, Chimacum Creek Pools is still growing into the a unique aquatic facility that reflects the local community as it serves locals and visitors alike through four seasons. building the aquatic center we can support. y ou: NEW DIRECTIONS Greg Brotherton toN