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Presented by Greg Brotherton
What canWhat can
Lodging TaxLodging Tax
be used for?be used for?
RCW 67.28.1816 Lodging tax—Tourism promotion. (1) Lodging tax revenues
under this chapter may be used, directly by any municipality or indirectly
through a convention and visitors bureau or destination marketing
organization for:
(a) Tourism marketing;
(b) The marketing and operations of special events and festivals designed to
attract tourists;
(c) Supporting the operations and capital expenditures of tourism-related
facilities owned or operated by a municipality or a public facilities district
created under chapters 35.57 and 36.100 RCW; or
(d) Supporting the operations of tourism-related facilities owned or operated
by nonprofit organizations described under 26 U.S.C. Sec. 501(c)(3) and 26
U.S.C. Sec. 501(c)(6) of the internal revenue code of 1986, as amended.
What canWhat can
Lodging TaxLodging Tax
be used for?be used for?
RCW 67.28.1816 Lodging tax—Tourism promotion. (1) Lodging tax revenues
under this chapter may be used, directly by any municipality or indirectly
through a convention and visitors bureau or destination marketing
organization for:
(a) Tourism marketing;
(b) The marketing and operations of special events and festivals designed to
attract tourists;
(c) Supporting the operations and capital expenditures of tourism-related
facilities owned or operated by a municipality or a public facilities district
created under chapters 35.57 and 36.100 RCW; or
(d) Supporting the operations of tourism-related facilities owned or operated
by nonprofit organizations described under 26 U.S.C. Sec. 501(c)(3) and 26
U.S.C. Sec. 501(c)(6) of the internal revenue code of 1986, as amended.
... and housing,... and housing,
tootoo
RCW 67.28.160 Revenue bonds—Issuance, sale, form, term, payment, reserves,
actions. (1) To carry out the purposes of this chapter including, but not limited to,
financing loans or grants to nonprofit organizations or public housing authorities for
affordable workforce housing within one-half mile of a transit station, the legislative
body of any municipality has the power to issue revenue bonds without submitting the
matter to the voters of the municipality and may pledge the special taxes provided for
in this chapter to the repayment of such revenue bonds.
HistoricalHistorical
PrioritizationPrioritization
RCW 67.28.1816 Lodging tax—Tourism promotion. (1) Lodging tax revenues
under this chapter may be used, directly by any municipality or indirectly
through a convention and visitors bureau or destination marketing
organization for:
(a) Tourism marketing;
(b) The marketing and operations of special events and festivals designed to
attract tourists;
(c) Supporting the operations and capital expenditures of tourism-related
facilities owned or operated by a municipality or a public facilities district
created under chapters 35.57 and 36.100 RCW; or
(d) Supporting the operations of tourism-related facilities owned or operated
by nonprofit organizations described under 26 U.S.C. Sec. 501(c)(3) and 26
U.S.C. Sec. 501(c)(6) of the internal revenue code of 1986, as amended.
RCW 67.28.160 Revenue bonds—Issuance, sale, form, term, payment, reserves,
actions. (1) To carry out the purposes of this chapter including, but not limited to,
financing loans or grants to nonprofit organizations or public housing authorities for
affordable workforce housing within one-half mile of a transit station, the legislative
body of any municipality has the power to issue revenue bonds without submitting the
matter to the voters of the municipality and may pledge the special taxes provided for
in this chapter to the repayment of such revenue bonds.
100% of JeffCo100% of JeffCo
directed Lodging Taxdirected Lodging Tax
has always gone tohas always gone to
Destination MarketingDestination Marketing
via TCC... or pamphletsvia TCC... or pamphlets
What isWhat is
DestinationDestination
Marketing?Marketing?
S p e n d i n g M o n e y o u t s i d e o f J e f f e r s o n C o u n t y t o h e l p
e n c o u r a g e p e o p l e t o c o m e h e r e .
H o w d o w e m e a s u r e i t s e f f e c t i v e n e s s ? I m p r e s s i o n s , m o s t l y .
A n i m p e r f e c t t o o l t h a t c a n a l s o h a v e n e g a t i v e i m p a c t s .
A sense of place...A sense of place...
M a r k e t i n g f o r a s h o u l d e r s e a s o n d o e s n ’t p r e v e n t s u m m e r
t r a v e l .
I w o u l d a r g u e t h a t t h e a c t u a l a u t h e n t i c p l a c e i s a t l e a s t
9 9 % o f t h e r e a s o n p e o p l e t o u r t h e O l y m p i c P e n i n s u l a .
M a y b e w e c a n w o r k o n t h e s y s t e m s a n d s t r u c t u r e s o f t h e
p l a c e t h a t b r i n g s o u r v i s i t o r s .
Weaknesses Threats
Strengths Opportunities
L a c k o f I n f r a s t r u c t u r e a n d t r a n s i e n t
r e n t a l s p r e v e n t s i n c r e a s i n g l o d g i n g t a x
S h o r t S e a s o n
L o w P a y f o r l a b o r
S i l o e d b e t w e e n V I C ’s , C o u n t y , T C C
H o u s i n g C r i s i s
A m e n i t y T r a p
E x p l o r e p u b l i c “D e s t i n a t i o n D e v e l o p m e n t ”
R e p l a c e s e a s o n a l V I C ’s w i t h y e a r -r o u n d V I S
S u p p o r t a L i v i n g W a g e
S u p p o r t A f f o r d a b l e H o u s i n g - n e x t y e a r
A I a n d o t h e r d i s r u p t i v e t e c h n o l o g i e s
O l y m p i c P e n i n s u l a
C o l l a b o r a t i v e c r e a t i v e c o m m u n i t y a n d
s t a k e h o l d e r s
RecommendationsRecommendations
01.
02.
03.
Designate the priority of TCC: Destination
Development.
Prioritize the RCW’s allowable uses of funds for LTAC:
Supporting the operations and capital expenditures
of tourism-related facilities ... or a public facilities
district... (and housing next year)
1.
The marketing and operations of special events and
festivals designed to attract tourists.
2.
Tourism marketing3.
Work with the North Hood Canal Chamber of
commerce on replacing Visitor Information Centers
(VIC) with Visitor Information Services (VIS)
incorporating the development of local marketing
materials and connections with the VIC system in a
robust back end with agile front end .
04.Stop supporting printing maps and pamphlets. We
want to connect just through digital methods
If we defund destinationIf we defund destination
marketing for two yearsmarketing for two years
what will happen?what will happen?
F e w e r v i s i t o r s c o m e t o J e f f e r s o n C o u n t y n e g a t i v e l y
i m p a c t i n g t h e t o u r i s t i n d u s t r y ... ?
T h e i n v i s i b l e h a n d o f t h e m a r k e t c o m p e n s a t e s a n d t h e
s a m e o r m o r e i s s p e n t o n d e s t i n a t i o n m a r k e t i n g ... ?
N o t h i n g ... ?
B u t a t l e a s t w e w i l l k n o w .
A sense ofA sense of
perspectiveperspective
Q u e e n A n n e h a s m o r e p e o p l e t h a n a l l o f J e f f e r s o n C o u n t y .
W h a t i s a d r o p i n t h e b u c k e t o f m a r k e t i n g o u t t h e r e
c o m p a r e d w i t h t h e c o n c r e t e d i f f e r e n c e i n v e s t i n g i n t h e
p l a c e o f J e f f e r s o n C o u n t y .
W e c a n b e a l i t t l e f i s h i n t h e W T A p o o l o r a b i g f i s h i n t h e
J e f f C o p o o l a n d w o r k w i t h c o u n t y a n d p a r t n e r s t o l e v e r a g e
L o d g i n g T a x f u n d s l i k e w e l e v e r a g e R o a d F u n d s .
DestinationDestination
DevelopmentDevelopment
DestinationDestination
DevelopmentDevelopment
DestinationDestination
DevelopmentDevelopment
DestinationDestination
DevelopmentDevelopment
DestinationDestination
DevelopmentDevelopment
DestinationDestination
DevelopmentDevelopment
DestinationDestination
DevelopmentDevelopment
A possibleA possible
workforceworkforce
housinghousing
investmentinvestment
B a y s i d e , H a b i t a t f o r H u m a n i t y , O l y m p i c H o u s i n g T r u s t , o r
t h e P e n i n s u l a H o u s i n g A u t h o r i t y a p p l y t o L T A C f o r
$1 3 0 ,0 0 0 f o r t h e d o w n p a y m e n t o n t h i s $6 5 0 ,0 0 0 h o u s e
i n P o r t H a d l o c k t h a t h a s f o u r b e d r o o m s . K e p t a s a r e n t a l
f o r i n c o m e a t o r b e l o w 8 0 % A M I . W i t h t h a t 2 0 % b o n d f r o m
L T A C , t h e n o n -p r o f i t o r H A p u r c h a s e s t h e h o u s e w i t h a
m o n t h l y m o r t g a g e o f $3 ,2 5 2 i s h , p l u s a b o u t $7 5 0 /m o n t h
f o r a O &M r e s e r v e a n d a d m i n , a n d w e h a v e a b o a r d i n g
h o u s e w e c a n r e n t t o 4 -6 p e o p l e f o r $1 ,0 0 0 o r l e s s e a c h ,
i n a c o -l i v i n g e n v i r o n m e n t . A n d k e e p t h a t r e n t a l o n t h e
m a r k e t p e r p e t u a l l y .
2 0 2 4 8 0 % o f A M I - S i n g l e P e r s o n : $5 0 ,4 0 0 - $@ 2 5 /h r
If we can build and staff one center
and distribute signs with QR codes
and phone numbers to NHCCC
members, public institutions and the
like we create many more inputs to
get tourist engaging with the one
thing we want them engaging with,
Jefferson Gateway.
By bringing guest and concierge
services under one roof with VICs,
and connecting with reservations we
make it easier to get and give
referrals to tourism related
businesses. We can have many high
quality touches with each tourist
once we are in their pocket- not
just verbally but also a higher
chance of service usage.
Meet Jefferson, AI concierge in
training and the reason children load
the Jefferson Gateway onto their
phone
Three East Jefferson VICs that we
support are all very different, mostly
for geographic or structural reasons.
With the flux of TCC and dynamics
at Quilcene Ranger Station, a
systemic evaluation seems due.
It can be argued that in person
contact is a higher contact
experience for a visitor than a
livestreamed or AI experirence
VIC Professionals make about
minimum wage, which is not a living
wage anywhere in Jefferson county.
Additionally the seasonal aspect of
most VIC’s creates financial
instability for staff (if they have a
place to live)
VIC VS VISVIC VS VIS
Existing East County
VIC’s
RecommendationsRecommendations
01.
02.
03.
Designate the priority of TCC: Destination
Development.
Prioritize the RCW’s allowable uses of funds for LTAC:
Supporting the operations and capital expenditures
of tourism-related facilities ... or a public facilities
district... (and housing next year)
1.
The marketing and operations of special events and
festivals designed to attract tourists.
2.
Tourism marketing3.
Work with the North Hood Canal Chamber of
commerce on replacing Visitor Information Centers
(VIC) with Visitor Information Services (VIS)
incorporating the development of local marketing
materials and connections with the VIC system in a
robust back end with agile front end .
04.Stop supporting printing maps and pamphlets. We
want to connect just through digital methods