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HomeMy WebLinkAboutTCC 2024-09-30 Draft Tourism Marketing Communications Coordinator rcvd 100124 Jefferson County Job Description Job Title: Tourism Marketing & Communications Coordinator Department: County Administrator Reports to: County Administrator FLSA Exempt (Y/N): NO Union: UFCW BBP: NO Salary Level: Grade 30 Location: Courthouse Approved By: Human Resources Director Approved Date: October XX, 2024 MAJOR FUNCTION AND PURPOSE Coordinates program management, administration and support of the Tourism Coordinating Council (TCC) and Lodging Tax Advisory Committee (LTAC), which includes engaging and coordinating with appropriate County staff and Olympic Peninsula Tourism Partners. Coordinates, plans, develops and implements marketing programs, app development, website design and media content development in close partnership with the TCC under general direction of the County Administrator. SUPERVISION EXERCISED This position has no supervisory responsibilities, but is given significant discretion, within the scope of policy and regulations, in the routine performance of their duties. ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are not limited to the following. Marketing and Communication Oversees and implements all marketing programs, focusing on destination development through use of, social media, web content, or other media as developed and directed by the TCC. Coordinates and facilitates unified branding program implementation with partnerships between TCC and community stakeholders as part of the Olympic Peninsula Master Tourism Plan; including outreach and engagement with County staff as partners in implementation, where appropriate. Collaborates with the North Hood Canal Chamber of Commerce and other partners to develop a comprehensive marketing strategy for tourism to promote Jefferson County effectively and attract a diverse range of visitors. Develops marketing plans and programs for successful media programs to increase overnight and extended stays in local lodging. Organizes, facilitates and manages the process to consolidate and unify messaging and develop Visitor Information Services (VIS) with partners, including the North Hood Canal Chamber of Commerce, . to increase quality and quantity of visitor touches with information and local marketing opportunities. Analyzes and reports on VIS tracking and performance. Monitors sites for out-of-date, obsolete, conflicting or missing content, and broken links. Consolidates and update a repository of photos, videos and media resources for tourism use to be shared with the North Hood Canal Chamber of Commerce Jefferson County Job Description: Tourism Marketing & Communications Coordinator Page 2 of 5 Builds partnerships to develop tourism infrastructure.g Develops working relationships with a variety of regional, state and local agencies, committees, advisory boards, service providers and special interest groups in order to develop tourism and lodging programs and communications. Engages actively with stakeholders including Olympic Peninsula Visitor Bureau (OPVB), Olympic Peninsula Tourism Commission (OPTC), , State of Washington Tourism, City of Port Townsend, North Hood Canal Chamber of Commerce, National Resource Managers and hospitality providers. TCC and LTAC Program Administration and Support Provides program management and staff support to the LTAC and TCC. Schedules and coordinates LTAC and TCC meetings, including coordinating public announcements, agendas, minutes and records. Coordinates with the LTAC and TCC Chair to attend meetings. Coordinates development and preparation of application for Lodging Tax and Advisory Committee (LTAC) funding, presents application to Committee, and prepares, completes and transmits required reports. Attends meetings of key partners, including the Lodging Tax Advisory Committee and Olympic Peninsula Tourism Commission. Provides input related to marketing venues to address Jefferson County needs. In coordination with the Tourism Coordination Council , creates funding proposals and develops annual budget. Receives and processes invoices for TCC Chair approval. Provides annual report on effectiveness of events and tourism facilities, analyzing the impact on increased tourism attributable to the event, festival or facility. Monitors and reports on program budget and processes invoices for reimbursement in accordance with Jefferson County policy and best practice. Stays abreast of new technologies and emerging media trends. Maintains technical expertise in web design tools and acts as technical resource for software in field of expertise. Other duties as assigned. COMPETENCY To perform the job successfully, an individual should demonstrate competency in the following: Analytical & Problem Solving - Gathers and analyzes information skillfully; synthesizes complex or diverse information; uses reason, intuition and experience to complement data; develops alternative solutions. Project Management - Develops project plans; coordinates projects; communicates changes and progress; completes projects on time and budget. Innovation- Generate suggestions for improving work. Technical Skills - Assesses own strengths and weaknesses; pursues training and development opportunities; strives to continuously build knowledge and skills; shares expertise with others. Customer Service - Manages difficult or emotional customer situations; responds promptly to customer needs; responds to requests for service and assistance; meets commitments. Interpersonal Skills & Teamwork - Focuses on solving conflict, not blaming; maintains confidentiality; Jefferson County Job Description: Tourism Marketing & Communications Coordinator Page 3 of 5 listens to others without interrupting; keeps emotions under control; exhibits objectivity and openness to others' views; contributes to building a positive team spirit. Oral Communication - Speaks clearly and persuasively in positive or negative situations; listens and gets clarification; responds well to questions; demonstrates group presentation skills; participates in meetings. Written Communication - Writes clearly and informatively; edits work for spelling and grammar; varies writing style to meet needs; presents numerical data effectively; able to read and interpret technical/legal written information. Teamwork – Contributes to building a positive team sprit; able to build morale and group commitments to goals and objectives. Cost Consciousness - Works within approved budget; develops and implements cost saving measures; contributes to profits and revenue; conserves organizational resources. Ethics - Treats people with respect; keeps commitments; inspires the trust of others; works with integrity and ethically; upholds organizational values. Organizational Support - Follows policies and procedures; completes administrative tasks correctly and on time; supports organization's goals and values; supports affirmative action and respects diversity. Judgment - Displays willingness to make decisions; exhibits sound and accurate judgment; supports and explains reasoning for decisions; includes appropriate people in decision-making process; makes timely decisions. Planning/Organizing - Prioritizes and plans work activities; uses time efficiently; plans for additional resources; organizes or schedules other people and their tasks; develops realistic action plans. Professionalism - Approaches others in a tactful manner; reacts well under pressure; treats others with respect and consideration regardless of their status or position; accepts responsibility for own actions; follows through on commitments. Quality - Demonstrates accuracy and thoroughness; looks for ways to improve and promote quality; applies feedback to improve performance; monitors own work to ensure quality. Quantity - Meets productivity standards; completes work in timely manner; strives to increase productivity; works quickly. Safety and Security - Observes safety and security procedures; determines appropriate action beyond guidelines; reports potentially unsafe conditions; uses equipment and materials properly. Adaptability - Adapts to changes in the work environment; manages competing demands; changes approach or method to best fit the situation; able to deal with frequent change, delays, or unexpected events. Attendance/Punctuality - Is consistently at work and on time; ensures work responsibilities are covered when absent; arrives at meetings and appointments on time. Dependability- Follows instructions, responds to management direction; takes responsibility for own actions; keeps commitments; completes tasks on time or notifies appropriate person with an alternate plan. QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/ or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. EDUCATION and/ or EXPERIENCE Associate’s degree (A.A.) in communications, marketing, journalism, public relations, tourism or a related field; AND two (2) years of professional experience in communications, digital marketing, or tourism; OR equivalent combination of education and experience. LANGUAGE SKILLS Ability to read and interpret documents such as press releases, safety rules, operating and maintenance instructions, and procedure manuals. Ability to develop complex and engaging Jefferson County Job Description: Tourism Marketing & Communications Coordinator Page 4 of 5 reports and correspondence. Ability to speak effectively before groups of customers or employees of organization. MATHEMATICAL SKILLS Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry. REASONING ABILITY Ability to apply common sense understanding to carry out instructions furnished in written, oral or diagram form. Ability to deal with problems involving several concrete variables in standardized situations. COMPUTER SKILLS To perform this job successfully, an individual should have experience with Microsoft Office, Publisher, Adobe, and software necessary to develop and design web. CERTIFICATES, LICENSES, REGISTRATIONS Valid Washington State Driver's License. Pass criminal background check. OTHER SKILLS AND ABILITIES Effective communication skills including, but not limited to verbal communication, technical writing, social media development, writing to influence and story-telling. Knowledge of County departments, programs and initiatives and County tourism strategy. Ability to coordinate implementation of County tourism strategies by engaging appropriate County department leaders and outside partners. Ability to manage projects through planning, coordination and implementation by developing scope and schedules and facilitating success with partners and stakeholders. Expertise in marketing, social media engagement, website management, and other media communication tools. Skills in problem solving and making recommendations on complex community and intergovernmental relations, community relations, media relations, community outreach and public affairs, issues and strategies. Knowledge and understanding of Federal, State and County regulations, including the State Public Records Act. Knowledge of marketing campaigns and social media relative to tourism. Ability to take communication points and complex technical information and convert them into desired products and practical information. Jefferson County Job Description: Tourism Marketing & Communications Coordinator Page 5 of 5 Ability to develop relationships with media professionals, Jefferson County employees, elected officials, department directors and key community stakeholders. Ability to work independently and in a work environment. Knowledge of computers and skill in using spreadsheets, word processing, and other software programs. Knowledge of website management and graphics editing. Ability to use any specialized office equipment, such as a personal computer and peripheral computer equipment. PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel and talk or hear. The employee frequently is required to stand, walk, and sit. The employee is occasionally required to reach with hands and arms and climb or balance. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, and ability to adjust focus. WORK ENVIRONMENT The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate. CAREER LADDER POSITION This position is not part of a career ladder.