HomeMy WebLinkAboutOlympic Peninsula Gateway Visitor Center Reimagining rcvd 100324 2025 Proposal Checklist for Tourism Promotion Activities
Organization Name Jefferson County
Reimagining the Olympic Gateway Visitor Center
Event Name, if different
Proposed Contract Amount: $131,000
Proposals must completely address the questions, and all requested supplemental
information must be provided. Incomplete or late proposals may not be considered by the
Jefferson County LTAC.
To be eligible for consideration, your application must be signed, dated, and include the following
items in the listed order.
Check each item submitted:
Signed and Dated Proposal Summary Sheet
Section 1 - Itemized list of proposed services and estimated costs.
Section 2 - Proposal Questions.
Section 3 - Proposed 2025 promotion, facility, event or activity budget.
Section 3 — 2024 budget and year-to-date income and expense statement(s).
Section 3 - List of names and addresses of the organization's current Board of Directors.
Name and contact information for event chairperson, if applicable.
Section 3 - Optional work samples such as season brochures, promotional materials,
reviews, news/magazine articles, etc. (maximum of 5 separate pieces)
To be considered, a fully completed and signed original application with supporting documents
must be electronically received and date stamped at the Jefferson County Administrator's Office, to
Adiel McKnight @ afmcknight(@,co.jefferson.wa.us by FRIDAY OCTOBER 4, 2024.
Documents submitted to the County are public records, potentially eligible for release.
2025 Proposal Checklist for Tourism Promotion Activities RECEIVED
OCT 0 3 2024
Proposal Deadline: FRIDAY OCTOBER 4, 2024 at 4:30 pm (received, not postmarked)
Electronically to Email Address: afmcknightco.jefferson.wa.us J coMM ssio COUNTY
Please type (10 point or larger)or legibly print in ink. To be considered: all questions must be answered; all
requested documents provided; this form must be signed and dated.
Organization Name Jefferson County
Organization Address 1820 Jefferson Street, Port Townsend, WA 98368
Contact Name Mark McCauley
Contact Address 1820 Jefferson Street, Port Townsend, WA 98368
Day Phone 360-385-9130 Evening or Cell Phone 360-774-1290
E-Mail Address mmccauley@co.jefferson.wa.us
Facility/Event (if applicable) Olympic Gateway Visitors Center
Total Lodging Tax Request: $: 131,000
Estimated 2025 org. operating
budget (Incl. Lodging Tax funds) $: N/A -this is a capital
request
If asking for funds for a specific Dollar Amount
event, list other cash funding Reimagining the Olympic Gateway Visitor $131,000
sources and dollar amounts Center
budgeted for this project. Jefferson Transit $100,000
Note: This section is only due for
specific event and festival Clallam Transit $100,000
funding requests.
Total Project Revenue Budget $331,000
Did your organization receive Lodging Tax Funds from the County in 2024? yes no
I understand that if my organization's proposal for tourism promotion activities is approved by the County that my
organization will enter into a contract with the County to provide the contracted services up to the maximum contract
amount. I understand that the proposal herein is a public record potentially eligible for public release.
Sign Name: l �'CiG Date: / ,
Print Name and Title: i/r�.=�✓°l lcr�s�l ,N +s�/t�6.rs�
1 . Itemized List of Proposed Tourism Promotion Services
Organization (or Event) Name: _Reimagining the Olympic Gateway Visitor Center
In the following space or on a separate sheet of paper, please specify each proposed tourism
promotion, facility, event or activity, including quantities and costs (see examples at bottom of page).
The "Reimagining the Olympic Gateway Visitor Center" project will yield many benefits for tourists and
residents alike. Clallam Transit wishes to use the center as a stop on its Strait Shot bus route to the
Bainbridge ferry terminal. Jefferson Transit wants to use the facility on its Kingston bus route. The area
around the center is unpaved and requires frequent grading and graveling to make it marginally
suitable. Paving the parking lot will eliminate the costly maintenance problem and will make the parking
lot more pleasant for all who use it. In addition to paving the lot, a suitable bus stop shelter will be
installed so that bus route patrons have a shelter to shield them from the elements. Level 3 electric
vehicle chargers will be installed through a grant the county obtained.
In collaboration with the Tourism Coordinating Council (TCC) and the North Hood Canal Chamber of
Commerce (NHCCC), we also plan to develop other amenities, potentially including hard stand
restrooms connected to an on-site septic system and a water supply with capacity for food and
beverage carts in subsequent years.
In 2025, Jefferson County, with matching funds from Jefferson and Clallam County Transit, will design
the septic and water infrastructure and pave the gravel lot.
2025
Design and Engineering of Septic and on-site water infrastructure $50,000
Paving $266,000 (PW estimate included)
Bus Shelters $15,000
Subtotal $331,000
Partner contributions
Jefferson Transit (decision pending) $100,000
Clallam Transit (decision pending) $100,000
2025 LTAC request $131,000
Examples of how to list your proposed tourism promotion services or event (please be as specific AS
POSSIBLE about the services, quantities,the tourism market, distribution method, and cost):
10,000 promotional rack cards for 1-5 corridor from Portland to Bellingham,April-June 2018 $1,835
The rack cards will promote an event/hotel/restaurant promotional package.
Design and printing $1,250
Distribution by XYZ Company $ 500
5 hours of staff time at$17.00 per hour to write copy, edit and proof the cards $ 85
1/3 page black and white event promotional advertisement in XYZ Magazine,July 2018 edition $1,500
XYZ Magazine has 250,000 subscribers in western and northwest states. This 1/3-page ad
will be part of a full-page advertisement being coordinated by the VCB. XYZ Magazine will match
the value of the advertisement with a feature article on Jefferson County and the event in the same edition.
2. Proposal Questions
Please confine your answers to no more than one page for each question.
1. Tell us about your promotion, facility, event or activity and why you think it will increase
tourists traveling to and staying in Jefferson County. Include a general description of the
promotion, facility, event or activity including its purpose, history, etc.), and describe your
organization's track record.
Improving the Visitor Center will help the image of the Olympic Peninsula. The current center largely
because of the porta-potties and unpaved parking lot doesn't project the image we want to project.
A paved lot with amenities will significantly improve on the message we want to send to people
coming to the peninsula.
As Mandic et al point out in their conclusion to the 2017 peer reviewed research paper, Tourism
Infrastructure, Recreational Facilities and Tourism Development:
Infrastructure forms an indispensable element of contemporary tourism
destination, a set of tourism facilities that once provided focus on delivering
visitors and residents' needs commonly is seen as public good and/or commune
pool resource. Along with technology and other physical elements, it is a visible
feature of tourism product that influences travel experience (Murphy et al. 2000;
Choy, 1992). In most cases, it is provided by public authorities and intended to
support the local community and its development. It is an essential precondition in
early stages of tourism development and competitive advantage in maturing
stages of tourism development in the destination...
2. If this is a continuing promotion, facility or event, how is it different than in the past?
The current state of the Gateway Visitor Center facility is unattractive with a marginal environment
and low service level. That is the first thing many visitors learn about Jefferson County. We want to
raise the level of service and create a transportation hub into and out of Jefferson County and show
visitors our best side rather than potholes and port-a-johns
3. Describe how you intend to market/promote your promotion, facility, event or activity to
potential tourists who reside outside Jefferson County.
a) If an event, the date of the event: N/A
b) The timeline for the tourism promotion activity you are proposing (e.g. May through July, 2025)
If this request is grated the improvements will start in 2025 and continue until completion, likely
by the end of 2026.
c) Target Audience
Tourists and residents of all ages. Public transit customers as well as Washington State Ferry
customers, EV drivers, and more.
d) Promotion methods you intend to use to reach the target audience.
The improved site will more than likely induce passersby to stop at the center and utilize the
increasing services.
e) Describe how you will promote overnight stays at Jefferson County lodging establishments.
Jefferson County is supporting the North Hood Canal Chamber of Commerce (NHCCC) in
creating a hybrid Visitor Information Center. Gateway Visitor Center will be the hub of that
activity so will have in person and online or telephonic visitor information at an oasis more likely
to draw visitors in.
f) If you intend to collaborate with another agency or non-profit to provide these services, please
state the name of the organization and describe the nature of the collaboration:
North Hood Canal Chamber of Commerce, Jefferson Transit, Clallam Transit, cities of Port
Townsend, Sequim and Port Angeles.
4. How will you measure the effectiveness of your promotion, facility, event or activity?
Specifically, through the number of visitors patronizing the center. More generally by using the
proxies represented by lodging tax and sales tax revenues.
Also, describe how you will document and report to the County the economic impact from
your event/facility. (State law requires the County to report annually to the State Department of
Community Development and Economic Trade about the number of lodging stays and economic
benefit from tourists generated by use of Lodging Tax proceeds for tourism promotion.)
The newly refocused Tourism Coordinating Council will be designing a new evaluation process
which will be executed at the Gateway Visitor Center. Connection with the Strait Shot line from
Clallam County to the Bainbridge Island Ferry will give new opportunities to connect to visitor
amenities in Jefferson County.
5. What economic impact can we expect in Jefferson County from your proposed promotion,
facility, event or activity?
a.) Actual or estimated number of tourists at your event/facility last year (2024):
b.) Estimated number of tourists who will attend your event/facility this year (2025):
c.) Projected economic impact in Jefferson County from your event/facility (e.g. number of tourists
who will stay overnight in Jefferson County-based lodging establishments; economic impact for
Jefferson County restaurants, community facilities, amenities, events, and businesses).
6. Describe your organization's area of expertise. Do you provide a unique service?
Jefferson County is a multi-functional local government. We promote tourism through the use of
Lodging Tax Advisory Committee funds with funding allocation recommendations made by the
committee and approved by the Board of County Commissioners. We rely on experts in the field.
3. Background Information about Your Organization
Attach the following items to your proposal in the order listed:
(Note: To be considered by the Committee, all of the listed information must be included with your
proposal.)
Attachments:
— Proposed 2025 promotion, facility, event or activity budget including income and expenses.
Estimated revenue and expense budget if all funding is approved will be $331,000.
— 2024 Budget and Actual income and expense year to date statement(s). This is a capital funding
request — so this does not apply.
— List of names and addresses of the organization's Board of Directors as of the date the proposal
is filed. Also, if the proposal is for the marketing of an event and there is a chairperson for the
event (either volunteer or paid), list that individual's name, address and phone number.
This is a proposal by Jefferson County.
— If you desire, you may provide samples of promotion materials such as brochures or promotional
materials (maximum of five).
Promotional materials will be created once the Visitor center is "reimagined."
Note: Staff will verify Incorporation status of the non-profit agencies who submit service proposals by
checking the Washington Secretary of State's on-line corporation records.
2025 Budget (include additional sheet from Eric)
Design and Engineering of Septic and on-site water infrastructure $50,000
Paving $266,000 (PW estimate included)
Bus Shelters $15,000
Subtotal $331,000
Partner contributions
Jefferson Transit $100,000
Clallam Transit $100,000
2025 LTAC request $131,000
2024 Budgeted and actual expenses;
What were capital expenses there in 2024? Thus far in 2024 the County has spent $5,830.30 on
Visitor Center maintenance: $1,309.20 on flooring and $4,521.10 to replace rotted siding and painting
the building. TCC has $4,200 in its 2024 budget for repairs and parking lot maintenance?
We have a Board of County Commissioners: Kate Dean, Greg Brotherton and Heidi Eisenhour.
- END -
2025 Request for Proposal Packet
Lodging Tax/Tourism Promotion
This packet is for the 2025 TOURISM PROMOTION SERVICE PROPOSALS
to be funded by the Jefferson County Lodging Tax. Under Jefferson
County guidelines, you must be a NON-PROFIT or GOVERNMENTAL
AGENCY to be eligible to be funded by the Jefferson County Lodging Tax.
The Jefferson County Lodging Tax Advisory Committee may only consider
complete and signed proposals that include all of the requested
information and documents, and that are submitted by the deadline:
FRIDAY OCTOBER 4, 2024 by 4:30 pm
Digital Delivery only for Proposals to afmcknight(c�co.jefferson.wa.us
2025 Proposal Guidelines: Tourism Promotion Activities
The Jefferson County Lodging Tax Advisory Committee (LTAC) is accepting proposals from
government agencies and non-profit organizations for tourism promotion to be provided during
calendar year 2025 and paid for from the County's lodging tax fund. The Committee will make
recommendations to the Jefferson County Commissioners within one month following the proposal
deadline. All decisions for use of the lodging tax will be made by the Jefferson County
Commissioners.
• Proposals from government agencies or non-profit organizations are to be for tourism
promotion during calendar year 2025. Please refer to Section 1 of this packet for
examples of eligible tourism promotion activities for this funding round.
• At the time of implementation, tourism related activities within proposals must comply with
federal, state, and county laws and requirements, including county Public Health
direction. NOTE: Jefferson County may not use public funds in any way that can be construed
as a gift to an individual or organization.
• Proposals must completely address the questions, and all requested supplemental information
must be provided. Incomplete proposals may not be considered by LTAC.
• To be considered, a fully completed and signed digital application (digital signatures
acceptable) must be received at afmcknight cCDco.jefferson.wa.us by the deadline listed above.
• The preferred format for a digital application is a single PDF file attached to an email. If
necessary, multiple files in either PDF or Microsoft Word may be attached to a single email as
a complete digital application.
• All documents filed with the County are public records, potentially eligible for release.
Jefferson County is committed to the non-discriminatory treatment of all
Persons in the employment and delivery of services and resources.
co C) C) coG) Cn v o
-1 N 8a N D ,.I 3.
NJ
o m 3, CLD= m coco N..)1
< o _D co C) .f-I.
0
-I n @ ---1 o 3
<
o o
c.....) ID CD Cu
m 3 N CD
C)
O : O CD <C
O c 3 CD 00 N in 3 v
(D CD
o Z I —
Di
-I Z 3 .A c O G) m
y >C m D D m
-0 074.
Z -i Om O
n Z DI 0m O Z vi
n n
z CD
3
0 CD D
Z 0-
'3
o
7
00
1 r
0
r+
I
i
A I
C
cn 01 CO no Da
co A - -L Z
- -
Co NiA O -� ! 1
i
-< 1 '
i
m
QCD C O O Cn � i CD
z
m
-- m — I
EA EA EA EA EA EA EA 1 I
0) c
m -AZ I
-I o
_ .A n
(-A) N3 0 o
D cn v, O -
_1 O O V of O O 1
m o o cn O O cn 01 j
EA EA EA EA cn EA 69 I
O
'.. W ON v N V CA COV O I 1
(T O O O O co O N Ui Ni --4 I
CO O CD CD CD N CD Co I I
ri I
o
Z
Ca , N , 1 I-, -1- W NJ 1
O O In tr 0 O O O Z
C o 0 0 0 o a m 1
0Z
m < 1 1
I I I
EA EA EA EA EA EA EA EA I I
o 0
Z -�
I Z c-)
G1 0
EA m LA
0) --� W Co A CD 01 CD
CA 00 GJ CA CA O -
CT C 1 W C71 CD O) CO
-.ICD CD CD A CD V Ut 0)
;01. ,-
/ , :.
4loczx :1:
/ „ . ,
:i.'i,
a.
„:;.:/
tit
t
:',.1,,,,,...::.-,,,,,,,..:,---i - - -;:.-1'1-
J~ fff(j 3+ #.
3 4. .
ii,- ',Or( ,.. ., '
Wit...
l
t �( !� ` /
.,--1/ ;:p, '47''''' .?..
.'o.......5
TdS000'1�£ 03AVd fl
R 38 01 Fl3UV 9N01211/d
s
I '''•'.'''' -.1v,-,, ,..:.'„, „., ,... ,
r r
`'��. P V'
,, s ♦ ram,« .
{
k
en " fit' ..
Ott T
w
M
{ k- il\-.4-
it
cam;
4
a.:W: t
Y
f
y
`i "5 J £ l E -
L
tee"
ke
•
4 x j s
s+9},` - d $' ,.'F-r fir,:
- „ _ „
l"-'_e" '" Jam r
v.
r £ �.. .-
-
4z'
m
c
3T - j ti.
..= ., if ; .
` is• i -<
- .mot - ,1 wl`4
,