HomeMy WebLinkAboutOlympic Peninsula Visitor Bureau - 122324 AGREEMENT FOR 2025 HOTEL-MOTEL FUNDING FOR TOURISM SERVICES
FOR OLYMPIC PENINSULA VISITOR BUREAU
This Agreement is by and between Jefferson COUNTY, Washington (the COUNTY) and
OLYMPIC PENINSULA VISITOR BUREAU (herein known as "OLYMPIC PENINSULA
TOURISM COMMISSION")("RECIPIENT").
WHEREAS, RECIPIENT is a non-profit corporation registered with the Secretary of State
of the State of Washington under UBI number 601 007 747;and
WHEREAS, the COUNTY desires to promote tourism in unincorporated Jefferson
COUNTY,as authorized by Chapter 67.28 RCW and Chapter 3.25 Jefferson COUNTY Code; and
WHEREAS, the COUNTY appointed the Jefferson COUNTY Lodging Tax Advisory
Committee("LTAC")to review and recommend lodging tax proposals submitted to the COUNTY,
as authorized by RCW 67.28.1817 and Chapter 3.25 Jefferson COUNTY Code;and
WHEREAS, RECIPIENT submitted a qualified lodging tax proposal to the LTAC;
WHEREAS, the LTAC reviewed and recommended funding all or part of RECIPIENT's
qualified lodging tax proposal to the Jefferson County Board of Commissioners;
WHEREAS, the Jefferson County Board of Commissioners reviewed the LTAC
recommendation for funding all or part of RECIPIENT's qualified lodging tax proposal and
finalized an award of $109,500 for the purposes recommended by the LTAC ("Final LTAC
Award");
IN CONSIDERATION of the mutual covenants and agreements herein it is agreed by the
parties as follows:
1. SERVICES TO BE PERFORMED USING THE LTAC AWARD
a. RECIPIENT shall use its capabilities and utilize up to the total amount of Final LTAC
Award for the approved tourism promotion services listed in Exhibit A and for no other
purpose during the 2025 fiscal year.
b. If the Final LTAC Award does not specify the approved tourism promotion services, then
the use of the amounts approved in the Final LTAC Award shall be limited to the proposed
tourism promotion services listed in RECIPIENT's proposal for the 2025 fiscal year, a copy
of which is attached as Exhibit B.
2. RESPONSIBILITIES OF RECIPIENT
a. On or before January 31; April 30; July 31; October 31, 2025; and January 31, 2026,
RECIPIENT shall provide to the COUNTY all of the following,which are more specifically
described in Exhibit C:
i. A quarterly report of the use, services, programs and activities of RECIPIENT
under this Agreement for the prior quarter;
LTAC Grant Award Agreement for OLYMPIC PENINSULA VISITOR BUREAU Page 1 of 43
ii. A quarterly financial statement detailing revenues, expenses and cash balances for
the prior quarter; and for the final quarter report, the financial statement shall also
include a detailed financial statement for all 2025.
iii. On or before January 31, 2026 or upon execution of this Agreement, whichever is
later,provide to the COUNTY: A billing invoice requesting payment of Hotel-
Motel Funding for the 2025 fiscal year.
b. For a minimum of six(6) years, maintain documented proof of payments made, contracts
executed, and other expenditures authorized under this Agreement. Upon reasonable
notice,provide access to COUNTY or State representatives to audit those records.
c. Funding provided by this Agreement may only be expended on the services described in
Section 1 of this Agreement. Any monies used for other services or purposes shall be
refunded to Jefferson COUNTY. Any monies under-expended of the total funding
allocated under this Agreement shall be refunded to Jefferson COUNTY by January 31,
2026.
d. By February 28th of each year provide all of the following information on EXHIBIT D,
attached hereto and incorporated by reference for the previous year.
i. Each festival, event,or tourism facility owned and/or operated by RECIPIENT.
ii. The amount of lodging tax revenue allocated for expenditure (whether actually
expended or not)by RECIPIENT on each festival,event or tourism facility.
iii. Estimated number of tourists served at each festival, event or tourism facility.
("Tourist" includes persons traveling more than 50 miles to the location of the
event, festival or facility and overnight stays in the area).
iv. Estimated lodging stays. ("Lodging" refers to commercial lodging such as hotels,
motels, resorts, bed and breakfasts, or commercial campgrounds).
v. Measurements that demonstrate the impact of increased tourism attributable to the
event, festival or facility.
3. RESPONSIBILITY OF JEFFERSON COUNTY
a. The COUNTY shall provide RECIPIENT funding from Hotel-Motel Tax receipts to be used
in support of their responsibilities as defined under this Agreement.
b. Said funding is in the amount of the Final LTAC Award for the 2025 fiscal year. Payment is
conditioned on full compliance with this Agreement, including but not limited to, the
submittal of the reports required by Section 2.
c. Payment shall be made by the COUNTY upon receipt of an invoice on the next available
billing cycle.
LTAC Grant Award Agreement for OLYMPIC PENINSULA VISITOR BUREAU Page 2 of 43
4. TERM
This Agreement shall be for a term of one year, commencing on January 1, 2025 and ending on
December 31, 2025, except for the reports required in Section 2, which are due January 31, 2026
and February 28, 2026.
5. ASSIGNMENT
A party's interests in this Agreement may not be assigned to any other person.
6. TERMINATION
a. This Agreement may be terminated, in whole or in part, by the COUNTY upon thirty (30)
days written notice in the event expected or actual revenue from the Hotel-Motel Tax is
reduced or limited in any way, or for non-performance of duties under this Agreement, or
for any reason.
b. RECIPIENT may terminate this Agreement upon thirty (30) days written notice to the
COUNTY. In the event of termination under this clause, the COUNTY shall be liable to
pay only for services rendered prior to the effective date of termination. If termination
covers a period for which payment has already been made, RECIPIENT shall refund to the
COUNTY a pro-rated share of the payment based upon the balance of time remaining in the
paid period, unless otherwise negotiated.
7. HOLD HARMLESS
a. RECIPIENT shall indemnify and hold the COUNTY, and its officers, employees, agents
and volunteers (and their marital communities) harmless from and shall process and
defend at its own expense, including all costs, attorney fees and expenses relating thereto,
all claims, demands, or suits at law or equity arising in whole or in part, directly or
indirectly, from RECIPIENT's negligence or breach of an of its obligations under this
Agreement; provided that nothing herein shall require RECIPIENT to indemnify the
COUNTY against and hold harmless the COUNTY from claims, demands or suits based
solely upon the conduct of the COUNTY, its officers, employees, agents and volunteers
(and their marital communities), and; provided further that if the claims or suits are
caused by or result from the concurrent negligence of: (a) RECIPIENT's agents or
employees; and, (b) the COUNTY, its officers, employees agents and volunteers (and
their marital communities), this indemnity provision with respect to claims or suits based
upon such negligence, and or the costs to the COUNTY of defending such claims and
suits, etc., shall be valid and enforceable only to the extent of RECIPIENT's negligence,
or the negligence of RECIPIENT's agents or employees.
b. RECIPIENT specifically assumes potential liability for actions brought against the
COUNTY by RECIPIENT's employees, including all other persons engaged in the
performance of any work or service required of RECIPIENT under this Agreement and,
solely for the purpose of this indemnification and defense, RECIPIENT specifically
waives any immunity under the state industrial insurance law, Title 51 RCW.
RECIPIENT recognize that this waiver was specifically entered into pursuant to
provisions of RCW 4.24.115 and was subject of mutual negotiation.
LTAC Grant Award Agreement for OLYMPIC PENINSULA VISITOR BUREAU Page 3 of 43
8. INSURANCE
RECIPIENT shall obtain and keep in force during the term of this Agreement, or as otherwise
required, the following insurance:
a. Commercial General Liability Insurance. RECIPIENT shall maintain commercial general
liability coverage on a form acceptable to Jefferson COUNTY Risk Management for
bodily injury, personal injury, and property damage, with a limit of not less than in the
amount of at least $1 million per occurrence, for bodily injury, including death, and
property damage; and
b. Worker's Compensation (Industrial Insurance). RECIPIENT shall maintain workers'
compensation insurance at its own expense, as required by Title 51 RCW, for the term of
this Agreement and shall provide evidence of coverage to Jefferson COUNTY Risk
Management, upon request.
9. INDEPENDENT CONTRACTOR
a. RECIPIENT and the COUNTY agree that RECIPIENT is an independent contractor with
respect to the services provided pursuant to this Agreement.
b. Nothing in this Agreement shall be considered to create the relationship of employer and
employee between the parties hereto.
c. Neither RECIPIENT nor any employee of RECIPIENT shall be entitled to any benefits
accorded COUNTY employees by virtue of the services provided under this Agreement.
d. The COUNTY shall not be responsible for withholding or otherwise deducting federal
income tax or social security or for contributing to the state industrial insurance program,
otherwise assuming the duties of an employer with respect to RECIPIENT, or any
employee, representative,agent or subcontractor of RECIPIENT.
e. RECIPIENT shall be responsible for all applicable withholdings, deductions, state
industrial insurance, tax reports, business licenses, registrations, and all other obligations
of an independent organization.
10. COMPLIANCE WITH LAWS
RECIPIENT shall comply with all Federal, State, and local laws and ordinances applicable to the
work to be done under this Agreement.
11. CHOICE OF LAW
The parties agree that this Agreement is entered into in the State of Washington. This Agreement
shall be governed by and construed under the laws of the United States,the State of Washington
and the County of Jefferson, as if applied to transactions entered into and to be performed wholly
within Jefferson County, Washington between Jefferson County residents. No party shall argue
or assert that any state law other than Washington law applies to the governance or construction
of this Agreement.
LTAC Grant Award Agreement for OLYMPIC PENINSULA VISITOR BUREAU Page 4 of 43
12. DISPUTES
a. The parties agree to use their best efforts to prevent and resolve disputes before they
escalate into claims or legal actions. Any disputed issue not resolved under this
Agreement shall be submitted in writing within 10 days to the County Risk Manager,
whose decision in the matter shall be final, but shall be subject to judicial review.
b. If either party deem it necessary to institute legal action or proceeding to enforce any
right or obligation under this Agreement, each party in such action shall pay for its own
attorney's fees and court costs.
c. Any legal action shall be initiated in the Superior Court of the State of Washington for
Jefferson County, subject to the venue provisions for actions against counties in RCW
36.01.050. The parties agree that the parties have the right of appeal from such decisions
of the Superior Court under the laws of the State of Washington.
d. RECIPIENT consents to the personal jurisdiction of the courts of the State of
Washington.
13. DISCRIMINATION PROHIBITED
RECIPIENT with regard to the project to be completed under this Agreement, shall not
discriminate on the grounds of age, sex, marital status, sexual orientation, race, creed, color,
national origin, honorably discharged veteran or military status, or the presence of any sensory,
mental, or physical disability or the use of a trained dog guide or service animal by a person with
a disability, unless based upon a bona fide occupational qualification in the selection and
retention of employees, materials, supplies, or subcontractors.
14. INTEGRATED AGREEMENT
This agreement together with attachments or addenda represents the entire and integrated
agreement between the COUNTY and RECIPIENT and supersedes all prior negotiations,
representations, or agreements written or oral.
15. PUBLIC RECORDS ACT
This Agreement and any reports submitted by RECIPIENT are subject to disclosure as a public record
under the Public Records Act, RCW Chapter 42.56.
16. RECORDS RETENTION AND AUDIT AUTHORIZATION
a. A minimum of six years, RECIPIENT shall maintain documented proof of payments made,
contracts executed and other expenditures authorized under your Agreement with Jefferson
COUNTY.
b. Upon reasonable notice, RECIPIENT shall provide access to COUNTY or State representatives
to audit records related to the funds provided to RECIPIENT under this Agreement.
17. NO SEVERABILITY
The terms of this Agreement are not severable. If any provision of this Agreement or the
application of this Agreement to any person or circumstance shall be invalid, illegal, or
LTAC Grant Award Agreement for OLYMPIC PENINSULA VISITOR BUREAU Page 5 of 43
unenforceable to any extent, the remainder of this Agreement and the application this Agreement
shall not be enforceable.
18. SURVIVAL
Those provisions of this Agreement that by their sense and purpose should survive the term of
this Agreement shall survive the term of this Agreement for a period equal to any and all relevant
statutes of limitation, plus the time necessary to fully resolve any claims, matters or actions
begun within that period. Without limiting the generality of the preceding sentence, and for the
avoidance of doubt, the provisions that survive the term of this agreement include: (a)controlling
law; (b)insurance; and, (c) indemnification.
19. AMENDMENT,MODIFICATION AND WAIVER
a. This Agreement may be not be amended or modified to change the approved tourism
promotion services in the Final LTAC Award.
b. Only the Jefferson County Board of Commissioners or their delegate by writing
(delegation to be made prior to action) shall have the expressed, implied, or apparent
authority to sign, alter, amend, modify, or waive any clause or condition of this
Agreement.
c. Any alteration, amendment, modification, or waiver of any clause or condition of this
Agreement is not effective or binding unless made in writing and signed by the Jefferson
County Board of Commissioners or their delegate.
SIGNATURES ARE ON THE FOLLOWING PAGE
LTAC Grant Award Agreement for OLYMPIC PENINSULA VISITOR BUREAU Page 6 of 43
JEFFERSON COUNTY WASHINGTON OLYMPIC PENINSULA VISITOR BUREAU
Board of COUNTY Commissioners
Jefferson COUNTY, Washington
By: �— _____ 12/23/z7 By:
Kate Dean, Chair Date Signature
B 1-i-4 '`7 Name: /a VS kk I V 1 d el
g Broth n, Commissioner Date
Title: O(G GGCA.fi 14-C_---- 114---1 7rY—
By. �� �/— (112 j/z"/ Date: l/�0 ZOZ C
eidi Eisenhour, Commissioner Date /
SEAL: .„011,,„w«I4,a
•• .F ER&p;'
ATTEST: a '••() Y
u
%''',4:9"1.1ThiaiN,,Gosofs 012 3/Ly
Ca 1 n Galloway, C C Date
Cle of the Board
Approved as to form only:
for 12/20/2024
ilipcker, Date
Chief Civil Deputy Prosecuting Attorney
LTAC Grant Award Agreement for OLYMPIC PENINSULA VISITOR BUREAU Page 7 of 43
EXHIBIT A
Itemized List of Tourism Promotion Services Approved in the Final Award
Olympic Peninsula Tourism Commission (OPTC) - Annual Regional Marketing
Initiatives:
• Partner share of annual marketing / operations budget: $35,000
• Support for spring '25 and fall '25 co-op marketing campaigns: $30,000
• Support for OP professional education visits (familiarization tours -
JeffCo): $2,000
• Support for annual OP Tourism Summit: $2,500
• Support of OP.org website upgrades/ enhancements: $10,000
OP Tourism Master Plan Support: $30,000
• Includes but not limited to support of key priorities per
Tourism Master Plan: o Project 1: Why the distance is
worth thedifference
▪ Requires photo / video assets and
communications plan o Project 2: Olympic
Peninsula is more than just a park
▪ Requires itinerary development and
website enhancements o Project 3: Promote
staycations for fall, winter, spring business
• Requires product development and marketing plan
o Project 4: Make visitors feel more welcome - signage /branding
▪ Requires branding and signage development, beginning with
OP entrance at Hood Canal Bridge
o Project 5: Improve mobility options to support local businesses
▪ In development
O Additional staffing focused on Business Development and ContentCreation
LTAC Grant Award Agreement for OLYMPIC PENINSULA VISITOR BUREAU Page 8 of 43
EXHIBIT B
RECIPIENT'S PROPOSAL
OLYMPIC PENINSULA VISITOR BUREAU REQUEST FOR PROPOSAL
ATTACHED
LTAC Grant Award Agreement for OLYMPIC PENINSULA VISITOR BUREAU Page 9 of 43
EXHIBIT C 1st QUARTER Due by April 30th to
afmcknightaco jefferson.wa.us
Organization:
Contact person:
Mailing Address:
Phone Number/Email:
1. LTAC Funds received from Jefferson County 1"QTR:
ORGANIZATION Amount Received Overspent Refund TOTAL 1"
Awarded From (+) Required QTR
by Underspent LTAC
Jefferson Jefferson (-)of LTAC FUNDS
County County funds SPENT
2. LTAC funds spent by your organization 1"QTR(include 200 word limit regarding activities and
funds spent with an itemized statement and supporting documentation,i.e. invoices paid,receipts
from payment,):
3. LTAC funds balance remaining 1"QTR:
4. Please attach your organization's report for all revenue,marketing,services,programs and
activities of the prior quarter.
This report and any attachments may be subject to disclosure as a public record under the Public Records
Act, RCW Chapter 42.56. A minimum of six years, RECIPIENT shall maintain documented proof of
payments made, contracts executed and other expenditures authorized under your Agreement with
Jefferson County. Upon reasonable notice, RECIPIENT shall provide access to Jefferson County or State
representatives to audit those records.
LTAC Grant Award Agreement for OLYMPIC PENINSULA VISITOR BUREAU Page 38 of 43
EXHIBIT C 2nd QUARTER Due by July 31"to
afmcknightna,co jefferson.wa.us
Organization:
Contact person:
Mailing Address:
Phone Number/Email:
1. LTAC Funds received from Jefferson County 2od QTR:
ORGANIZATION Total Total Overspent Refund TOTAL TOTAL
Amount Received (+) Required 1"QTR 2"d QTR
Awarded From Underspent LTAC LTAC
by Jefferson (-)of LTAC FUNDS FUNDS
Jefferson County funds SPENT SPENT
County .
2. LTAC funds spent by your organization 2nd QTR(include 200 word limit regarding activities and
funds spent with an itemized statement and supporting documentation,i.e. invoices paid,receipts
from payment,):
1. LTAC funds balance remaining 2°d QTR:
2. Please attach your organization's report for all revenue,marketing,services,programs and
activities of the prior quarter.
This report and any attachments may be subject to disclosure as a public record under the Public Records
Act, RCW Chapter 42.56. For a minimum of six years, RECIPIENT shall maintain documented proof of
payments made, contracts executed and other expenditures authorized under your Agreement with
Jefferson County. Upon reasonable notice, RECIPIENT shall be able to provide access to Jefferson
County or State representatives to audit those records.
LTAC Grant Award Agreement for OLYMPIC PENINSULA VISITOR BUREAU Page 39 of 43
EXHIBIT C 3rd QUARTER Due by October 31"to
afmcknightt co jefferson.wa.us
Organization:
Contact person:
Mailing Address:
Phone Number/Email:
I. LTAC Funds received from Jefferson County 3m QTR:
ORGANIZATION Total Total Overspent Refund TOTAL TOTAL TOTAL
Amount Received (+) Required I"QTR 2"d QTR 3rd QTR
Awarded Underspent LTAC LTAC LTAC
by From (_)of LTAC FUNDS FUNDS FUNDS
Jefferson Jefferson funds SPENT SPENT SPENT
County County
2. LTAC funds spent by your organization 3rd QTR(include 200 word limit regarding activities
and funds spent with an itemized statement and supporting documentation,i.e. invoices paid,
receipts from payment,):
2. LTAC funds balance remaining 3rd QTR:
3. Please attach your organization's report for all revenue, marketing, services, programs and
activities of the prior quarter.
This report and any attachments may be subject to disclosure as a public record under the Public Records
Act, RCW Chapter 42.56. For a minimum of six years, RECIPIENT shall maintain documented proof of
payments made, contracts executed and other expenditures authorized under the Agreement with
Jefferson County. Upon reasonable notice, you shall be able to provide access to Jefferson County or
State representatives to audit those records.
LTAC Grant Award Agreement for OLYMPIC PENINSULA VISITOR BUREAU Page 40 of 43
EXHIBIT C 4th QUARTER Due by January 31 t to
afmcknight(aiico.iefferson.wa.us
Organization:
Contact person:
Mailing Address:
Phone Number/Email:
1. LTAC Funds received from Jefferson County 46 QTR:
ORGANIZATION Total Total Overspent Refund TOTAL TOTAL TOTAL 3,d TOTAL
Amount Received (+) Required 1"QTR 2nd QTR QTR 4th QTR
Awarded From Underspent LTAC LTAC LTAC LTAC
by Jefferson (-)of LTAC FUNDS FUNDS FUNDS FUNDS
Jefferson County funds SPENT SPENT SPENT SPENT
County
2. LTAC funds spent by your organization 4th QTR(include 200 word limit regarding activities and
funds spent with an itemized statement and supporting documentation,i.e. invoices paid,receipts
from payment,):
3. LTAC funds balance remaining 4th QTR:
4. Please attach your organization's report for all revenue,marketing,services,programs and
activities of the prior quarter.
This report and any attachments may be subject to disclosure as a public record under the Public Records
Act, RCW Chapter 42.56. A minimum of six years, RECIPIENT shall maintain documented proof of
payments made, contracts executed and other expenditures authorized under your Agreement with
Jefferson County. Upon reasonable notice, RECIPIENT shall provide access to Jefferson County or State
representatives to audit those records.
LTAC Grant Award Agreement for OLYMPIC PENINSULA VISITOR BUREAU Page 41 of 43
EXHIBIT D
Jurisdiction Lodging Tax Reporting Form —To Be Submitted to Jefferson COUNTY
Administrator's Office
No Later than February 28th of each Year
Lodging Tax Reporting Form
Orgarazanons receiving funding to promote festivals.special events and tourism-related activities through rounsm-related facilities
owned or sponsored by non-profit orrut,aaoas or the local junsdlcaon are required to complete this form for EACH activity.
1 Orramanm Name Reporting Year
Stomas Type(Cluck One)_ 0 501,c±o! 0 501(cxrlj °Lora]Iunrdirnm 0Other EmLur:
3 Amery Name
4 Acncmy Type(Check One): O Event Festival" 0 Fealty' °Markennr'
5 Activity Stan Date':
6 Acidity End Date•. _
7 Total Cost of ArtIVIry I
8 Amour Requested S
9 Amami Awarded S
IS Overall Attendance 13 Number of Attendees Who Stayed Oven edd in L"cpasd Accammadanms•
a) Projected* a' Amected•
b) Acual• hi ARnal'
c) Methodology(Check Orel ()Direct Cam' c. Methodology(Check Oner 0Enxr Comt•
°Indirect Come OP-egrermtarive Survey' 0 adnect Count' OReprcenloose Survey'
°Informal Survey 0 Structured E;tmuare• O Informal Surrey 0 Structured E,muore•
°Other tropleln): ()0thu:e'plam):
11 Number of Attendee;Who Traveled 50 Miles or More' 1-t Number of Aner lee;Who Stayed Overnight m Paid Accamnoodatiom•
a) Aujectef• a: Ao;eited•
b) Actual' bi Anal'
c) Methodology(Check One. ()Direct Corn• c. Methodobey(Chece Oner O Direct Come
Olndvst Count* °Rerreremarn a Sumer' °Indirect Come ()Representative Survey'
I�SJ Informal Survey' ()Snuctured Estimate' ()hfasal S•nces °Structured E;Horace•
0 Other(explun): °Other;explain):
12 Number of Aaendeei Who Trave_ed tram Another State a County' 15 Numbat of Paid LMrn•Nors ig •
Aoj a) ected' a) Projected'
- -
b) Actual* bl Actual'
c) Methodology lC heck Ore 0 Direct Cone cl Methodology(Check One): 0 Direct Coma'
°Indirect Cow' ORegresemonve Surrey °Ithrect Corms• °Repo se:mune Survey
()Informal Battey °Structured Ermnate• °informal Survey' 0 Saucnued Ermine
°Other(ecplain): Other(explam):
'See Lodging Tax Yearly Reporting Definitions.Instructions
Name of Individual Who Prepared Report
Phone a E-Mat]Address
RETURN THIS FORM TO:
Jefferson County Administrator's Office
1820 Jefferson Street
P.O.Box 1220
Port Townsend WA 98368
jeffbocc❑c o.j efferson.wet.n,
DE.ADLLNE:February 28th of Each Reporting Year
LTAC Grant Award Agreement for OLYMPIC PENINSULA VISITOR BUREAU Page 42 of 43
2025 Proposal Checklist for Tourism Promotion Activities
Organization Name Olympic Peninsula Visitor Bureau dba Olympic Peninsula
Tourism Commission (OPTC)
OPTC Regional and Co-Op Destination Marketing Program
Event Name, if different
Proposed Contract Amount: $ 109,500
Proposals must completely address the questions, and all requested supplemental
information must be provided. Incomplete or late proposals may not be considered by the
Jefferson County LTAC.
To be eligible for consideration, your application must be signed, dated, and include the following
items in the listed order.
Check each item submitted:
X Signed and Dated Proposal Summary Sheet
X Section 1 - Itemized list of proposed services and estimated costs.
_X Section 2 - Proposal Questions.
X Section 3 - Proposed 2025 promotion, facility, event or activity budget.
_X_ Section 3 — 2024 budget and year-to-date income and expense statement(s).
_X Section 3 - List of names and addresses of the organization's current Board of Directors.
Name and contact information for event chairperson, if applicable.
X Section 3 - Optional work samples such as season brochures, promotional materials,
reviews, news/magazine articles, etc. (maximum of 5 separate pieces)
To be considered, a fully completed and signed original application with supporting documents
must be electronically received and date stamped at the Jefferson County Administrator's Office, to
Adiel McKnight @ afmcknight(o�co.jefferson.wa.us by FRIDAY OCTOBER 4, 2024.
Documents submitted to the County are public records, potentially eligible for release.
LTAC Grant Award Agreement for OLYMPIC PENINSULA VISITOR BUREAU Page 16 of 53
2025 Proposal Checklist for Tourism Promotion Activities
Proposal Deadline: FRIDAY OCTOBER 4, 2024 at 4:30 pm (received, not postmarked)
Electronically to Email Address: afmcknight_Aco.jefferson.wa.us
Please type (10 point or larger) or legibly print in ink. To be considered: all questions must be answered; all
requested documents provided; this form must be signed and dated.
Organization Name Olympic Peninsula Visitor Bureau dba Olympic Peninsula
Tourism Commission (OPTC)
Organization Address Mail: PO Box 670, Port Angeles WA 98362
(Phys: 618 S. Peabody St, Suite #F, Port Angeles, WA 98362)
Contact Name Marsha Massey; Executive Director
Contact Address Same as above
Day Phone 360.452.8552 Evening or Cell Phone 206.250.9192
E-Mail Address Director@olympicpeninsula.org
Facility/Event (if applicable) n/a
Total Lodging Tax Request: $: 109,500
Estimated 2025 org. operating
budget (Incl. Lodging Tax funds) $390,100 (General) and
$86,000 (Special-OP
TMP). TOTAL:
$476,100
If asking for funds for a specific Not a festival nor event — n/a Dollar Amount
event, list other cash funding
sources and dollar amounts —- $
budgeted for this project. -- ----- $
Note: This section is only due for — $
specific event and festival __— $
funding requests. $
$
Total Project Revenue Budget $
Did your organization receive Lodging Tax Funds from the County in 2024?_yes —thru Jeff Co TCC
I understand that if my organization's proposal r tourism promotion activities is approved by the County that my
organization will enter into a contract with the ounty to provide the contracted services up to the maximum contract
amount. I unders nd th e
proposal hereii is a public record potentially eligible for public release.
I/( ` ` G 10.4.2024
Sign Name: � Date:
arsha Massey, Executive Directo
Print Name and Title:
LTAC Grant Award Agreement for OLYMPIC PENINSULA VISITOR BUREAU Page 17 of 53
OLYMPIC PENINSULA TOURISM COMMISSION
OPEC 2025 DRAFT-VI Discussion Purposes Only Budget NOTES
INCOME
Earned revenues
Bank Interest
Tourism Summit 28,000.00 •
IP Inserts 10,000.00
Visitor Center Mailing -
Sub-Tolle 38,000.00
Partner Income
Forks Chamber of Commerce 14.000.00
Grays Harbor Tounsm 12,000.00
Jefferson County TCC 35,000.00•JefCo Annual-LTAC 202'
Olympic Peninsula Visitor Bur 62,000.00
Port Angeles,City of(LTAC) 33,000.00
Port Townsend,City of(LTAC 16,000.00
Seauim,City of(LTAC) 20,000.00
Mason County ILIAC) 7,500.00
Sub-Total 204,500.00
Other Income
CoOps
Victoria
Print CoOps
Spring Co.-Op Marketing Partners 45,000.00'includes 5154 JefiCo 2025 App
Fall Co-Op Marketing Partners 45,000.00'includes SISK Jef1Co 2025 App
Scenic Byway 6,600.00
Video S Content Co Op
WA State Vistor Guide 14,000.00
Add'I Fam To,Support far Jefferson 2,000.00•includes 32k JeBCo 2025 App
Addi Website Upgrades/Content JeffCo 10,000.00•includes$104.JefICo 2025 Appl
Sub-Total 122,600 00
Funds Carried Forward 25,000.00
TOTAL INCOME 390,100.00
•overall annual expenses
EXPENSES covered from collective
invesenents of all OPTC partners,
)Ddudino SISK ROT Jefferson
adnnc s;rative
990 Tax Return 300.00
Administration 33,000.00
LTAC Grant Award Agreement for OLYMPIC PENINSULA VISITOR BUREAU Page 18 of 53
Distribution Center Admin 13,000.00
Distribution/Victoria Airport 700.00
Digital Magazine Version Editing 425.00
Envelopes 2,500.00
Freight 1,000.00
Postage 13,000.00
Production - 25,000.00
Project Coordination 2,000.00
Storage 1,375.00
68,575.00
Web Sites
Hosting/Maintenance 7,000.00
Updates/Special Projecs 15,000.00
Booking Engine 3,500.00
Potential add'I upgrades/content re 10,000.00'SION;Fr
35,500.00
Total Expense 390,475.00
NET INCOME -375.00
ADDI I'ION,t1.2025 PROJECTS TIED TO TX TI'I TION OF(1P T(µ1111 1 IMAS f133 PLAN
(Execution will he hosed on additional I.TAC lands received Iron multiple I lAC applications)
Goal I Influencer Fain I (31 5 7,500 00
•assumes additional inland suppun. I ea Si,Fall,W
Goal I I'holu Video Asset Ikvelopnenl ISp,Fall,W I
•Ihre videographer 5 600000
•Images,H-Koll.Production S . h1gg1 011
Goal I 1 Develop seasonal campaigns and S I510100
communications
Deal 4 Welcome and Signage Protects
•Multi.year poi e!,est Total 5350K.SSWK
•2025 Budget est 5100k-51501(per plan
••Anucipatcd funding.Applied SWI grant 550K,THA
••Other anticipated funds multiple I I AC, S 5011i000
Goal 2 3 Mon Ihal a Park Slaveutions
•Additional Websile enhancements 5 ISI100.00
••immovud navgation
••incorporate itinerary development
••Incorporate seasonal promotions
•••possible additional support needed for Jd(Co•••
Subtotal S (M111(1111111 'lnrlidSS 530K JeflCo 2025 Appl
LTAC Grant Award Agreement for OLYMPIC PENINSULA VISITOR BUREAU Page 19 of 53
Annual Report 500.00
Contract Work 20,000.00
Meetings 500.00
54,300.00
Coop Campaigns
FaI/Winter 2a Remaming Enp 10,000.00
Fall Campaign 55,000.00'S15K free',en,0 25 Of r
Spring Campaign 55,000.00'S15K from Jeff Co 25 op;r
ISeasonal Staycation Campaign per 5,000.00
Other Co-Op ads
•
Scenic ByWay Guide 12,000.00
WA State Visitor Guide 18,500.00
155,500.00
Industry Participation
Tourism Victoria-Membership 650.00
WTA Membership 2,500.00
3,150.00
Marketing
Other Trade Shows 500.00
Digital Marketing 12,000.00
Fam Tours/International Mktg 3,500.00
Fam Tours/Media 2,500.00
IMd'I Jefferson County Pam Tour 2,000.00•82000 Je11Co 2025 App
Go Washington 1,200.00
Intl Martkerting Opps 2,500.00
ONP Seasonal Training 100.00
Travel Guides-Free 7,800.00
Social Media 750.00
Video 8 Content Creation 2,000.00
34.850.00
Media&PWliC Relations
Constant Contact Service 6,500.00
Constant Contact Updates 350 00
Photo Purchase 250.00
2,600 00
Opportunity Funds 1,000 00
Tourism Summit
Other 30,000.00
'52500.Jel1Co 2025 Apo
30,000.00
Travel Planner
Design 1,500.00
Distribution-Certified Travel 11,000.00
LTAC Grant Award Agreement for OLYMPIC PENINSULA VISITOR BUREAU Page 20 of 53
1. Itemized List of Proposed Tourism Promotion Services
Organization (or Event) Name: Olympic Peninsula Tourism Commission
In the following space or on a separate sheet of paper, please specify each proposed tourism
promotion, facility, event or activity, including quantifies and costs (see examples at bottom of page).
Olympic Peninsula Tourism Commission (OPTC) —Annual Regional Marketing Initiatives:
• Partner share of annual marketing /operations budget: $35,000
• Support for spring '25 and fall '25 co-op marketing campaigns: $30,000
• Support for OP professional education visits (familiarization tours -JeffCo): $2,000
• Support for annual OP Tourism Summit: $2,500
• Support of OP.org website upgrades / enhancements: $10,000
OP Tourism Master Plan Support: $30,000
• Includes but not limited to support of key priorities per Tourism Master Plan:
o Project 1: Why the distance is worth the difference
• Requires photo /video assets and communications plan
o Project 2: Olympic Peninsula is more than just a park
• Requires itinerary development and website enhancements
o Project 3: Promote staycations for fall, winter, spring business
• Requires product development and marketing plan
o Project 4: Make visitors feel more welcome—signage / branding
• Requires branding and signage development, beginning with OP entrance at
Hood Canal Bridge
o Project 5: Improve mobility options to support local businesses
• In development
O Additional staffing focused on Business Development and Content Creation
2. Proposal Questions
Please confine your answers to no more than one page for each question.
1. Tell us about your promotion, facility, event or activity and why you think it will increase
tourists traveling to and staying in Jefferson County. Include a general description of the
promotion, facility, event or activity including its purpose, history, etc.), and describe your
organization's track record.
As the region's official destination marketing organization (DM0), we work to promote the Olympic Peninsula
destination, to attract visitors and stimulate economic development across the OP, including east and west
Jefferson County. Examples:
• Destination Promotion - storytelling, branding
• Strategic Planning
• Marketing and Advertising (through a variety of channels).
LTAC Grant Award Agreement for OLYMPIC PENINSULA VISITOR BUREAU Page 21 of 53
• Public relations, media relations, consumer communications
• Collaboration and partnerships
• Supporting Visitor Services: websites, guides, maps, itinerary planning, travel planning assistance and
consultation. Again, multiple tools in the toolkit; VIC's are one aspect
• Research and data analysis
• Destination development
Advocacy and stakeholder support
The Olympic Peninsula Tourism Commission (OPTC) is a cooperative marketing partnership among area
cities, counties, and marketing entities that, together, have been collaborating for 20 years to market the
regional destination of the Olympic Peninsula to out-of-area visitors. Our focus is entirely on people who will
travel more than 50 miles to the destination, with primary emphasis on those who will stay overnight in the
destination. Normal target market areas include:
• "The 1-5 corridor", from Bellingham to Portland, with emphasis on Metro Seattle; Metro Portland
• Victoria, BC, and Vancouver Island
• Key domestic feeder markets such as Oregon, California, Arizona, and Texas
• In collaboration with State of WA Tourism, Visit Seattle and the Port of Seattle, key inbound international
markets, primarily UK, Germany, Benelux, France, and Asia. This takes the form of familiarization tour
support, participation in trade shows, and some limited in-country co-op advertising.
For 2025, our primary focus for co-op campaigns continues to be spring and fall/winter(non-peak season),
targeted to the I-5 corridor, Washington, Oregon, and California regional travel. In Jefferson County alone,
despite loss of inventory at Kalaloch and Fort Flagler, shoulder seasons have shown general growth over a
5-year window.
Examples of measurable successes from previous campaigns:
• Fall 2024: "Coast is Clear", Underway (9/15/24— 12/15/24)
o $104K media buy; Anticipated impressions: 5.4M; Anticipated contest entries/leads: 8K
• Fall 2023 /Winter 2024: "Coast is Clear"; October 2024 through January 2025
o $127K media buy; Impressions: 16.M; Contest entries /leads: 12,688
• Fall 2022: "Can't Get Any More Northwest"
o $120K media buy; Impressions: 17.9M; Contest entries /leads: 5,035
For 2025, and in support of our OP Tourism Master Plan (TMP), we will focus on non-peak season product
development and marketing. There will be OP.org website upgrades and enhancements to accommodate
improved functionality, further content development, and additional promotion of Book>Direct lodging
booking widget. These improvements will benefit Jefferson Co, and Jefferson Co businesses by increasing
visibility and engagement. (See attached for example of Book>Direct 2024 ytd performance. We will
continue to rebuild our Canadian market, especially Vancouver Island. In that regard, OPTC will create co-op
marketing opportunities for partner buy-in.
OPTC is a good example of the whole being greater than the sum of its parts. Working cooperatively, the
Olympic Peninsula Tourism Commission (OPTC) partners share in the planning and implementation of
annual marketing activities to inspire and inform travelers from outside the area to visit the Olympic
Peninsula region. Further details follow below.
2. If this is a continuing promotion, facility or event, how is it different than in the past?
Destination marketing is a continuous endeavor, building on the momentum of previous years. We continue to
focus on non-peak season travel generation and remain nimble to ever-changing dynamics. Regional
destination marketing only happens through the collaborative efforts of the OPTC partners._(NOTE: up until now,
the deep and valued collaboration of Jefferson County has come through TCC and their budget. With the
proposed changes going forward, OPTC has elected to apply directly to LTAC for this continued engagement.) It
is vital to maintain the core destination marketing functions, including: the destination website, the travel planner
LTAC Grant Award Agreement for OLYMPIC PENINSULA VISITOR BUREAU Page 22 of 53
production and distribution, the educational familiarization tour program, and the co-operative marketing
initiatives. While these don't change, we constantly look for ways to be more targeted in these efforts. Depending
on final partner funding levels, some of the goals for 2025 include:
A. Website (OlympicPeninsula.org) upgrades, including greater emphasis on themed and/or seasonal
itineraries (supports Tourism Master Plan goals). Content development for destination website. Continue
to support"Book>Direct" lodging widget.
B. Expand photo and video assets to support Olympic Peninsula photo library (available to media and tour
operators, as well as other tourism partners). Develop specific video and short reel assets in support of
Tourism Master Plan.
C. Develop marketing campaigns focused on fall, winter, spring travel, to attract visitors in the non-peak
seasons to the Olympic Peninsula, including Jefferson Co. Marketing elements are multi-media,
depending on final budget.
D. Plan and execute professional development familiarization tours for targeted media, tour operators and
travel influencers, to educate them on the destination for purposes of product development and to gain
media coverage across multiple platforms. Increase public relations outreach.
E. Plan and execute annual Olympic Peninsula Tourism Summit.
F. Produce and distribute official 2025-2026 Olympic Peninsula Travel Planner(both print and digital) for
fulfillment to visitor inquiries, as well as bulk distribution to on- and off-Peninsula visitor information
centers, Seattle area hotels, SeaTac and Portland Airports, the WA State Ferry system, Seattle cruise
port, and Black Ball Ferry.
G. Facilitate co-op advertising in selected area publications such as the WA State Visitors Guide, the Scenic
Byways Guide and other similar annual publications, as well as selected publications targeted with
shoulder season campaign ads.
3. Describe how you intend to market/promote your promotion, facility, event or activity to
potential tourists who reside outside Jefferson County.
a) If an event, the date of the event: N/A
b) The timeline for the tourism promotion activity you are proposing (e.g. May through July, 2025)
Answer: This grant request is in support of both the ANNUAL OPTC marketing initiatives (January through
December, 2025) as well as specific Spring, 2025 and Fall, 2025 campaigns.
c) Target Audience
Answer:
(a) Greater Puget Sound area (I-5 corridor): Bellingham to Portland, emphasis Metro Seattle and South
Puget Sound, and Metro Portland
(b) Other Washington and Oregon markets
(c) British Columbia /Vancouver Island—Victoria BC
(d) Key domestic feeder markets, including Oregon, California,Arizona, Texas, Florida, New York
(e) Targeted international markets, in conjunction with the State of WA Tourism, Visit Seattle and Port of
Seattle initiatives. For 2025, the focus is primarily the U.K., German- speaking markets, Benelux, France,
South Korea, Japan and Australia.
Based on research, our four primary leisure target audiences are: outdoor adventure seekers, foodies, family
travelers and romantics.
d) Promotion methods you intend to use to reach the target audience.
LTAC Grant Award Agreement for OLYMPIC PENINSULA VISITOR BUREAU Page 23 of 53
Answer: As a regional destination marketing organization, the OPTC engages in a broad spectrum of
marketing initiatives, including:
1. Development of annual destination marketing campaigns, targeted to attracting off-season spring
and autumn travel, to attract key target market visitors from greater Puget Sound, metro Portland and
across Washington State to the Olympic Peninsula. This includes co-op advertising opportunities for
OPTC partners, such as television and digital ads.
2. Create co-operative advertising in important annual visitor guides, such as the Washington State
Visitors Guide, the Scenic Byways Guide and Map, and others. OPTC "buys down the rate" for
participating individual co-op ads, by taking out a full-page ad, and shares that cost savings with co-
op partners which historically has included representation from Jefferson Co.
3. Management of the destination website (www.OlymoicPeninsula.org) including ongoing content
development, outdoor activities, events listings, and lodging listings, to inspire travel to the Olympic
Peninsula, including Jefferson County. The website includes a booking tool to facilitate direct
bookings of lodging stays, including Jefferson County lodging.
4. Regular destination promotion via social media engagement, including natural beauty, outdoor
activities, events, culture, and arts.
5. Production and distribution of the Olympic Peninsula Travel Planner (both print and digital), with
content for all municipalities (including Jefferson County), plus Olympic National Park and Forest,
with events calendar and complete lodging listings for all partners. A recent third- party study on the
effectiveness of destination visitor guides showed that our Travel Planner helped drive incremental
trips, extended stays, and incremental visitor spending (study findings available on request). In 2023
we added a "Travel Planner Lite" version for distribution on ferries, at the airport and cruise port, and
other locations on the 15 Corridor. This version is thinner and contains a large map and QR code to
the digital version. It allows us to get more planners in the hands of possible visitors.
6. Produce and distribute monthly destination communication through e-newsletters to over 63,000
consumers, plus area concierge and travel industry associates, These include partner highlights,
such as festivals, events, arts, outdoor activities, and reasons for the reader to plan a visit. These e-
newsletters have a higher than average open rate and standard click-through rate.
7. Working in conjunction with state and gateway partners, as well as our regional destination partners,
we plan and develop appropriate familiarization tours for media and travel professionals, including
international and social media influencers.
e) Describe how you will promote overnight stays at Jefferson County lodging establishments.
Answer: Jefferson County lodging establishments are represented on the OlympicPeninsula.org website,
both in the "Lodging" section of the website (with contact information and links to each) as well as
bookable through the BookDirect widget,when the lodging establishment participates in linked GDS
systems. BookDirect also provides access to area STVR's through a link with AirBNB. Additionally,we
promote lodging across the peninsula, including Jefferson County by our monthly e-news (distribution:
over 63K) and selected promotions.
f) If you intend to collaborate with another agency or non-profit to provide these services, please
state the name of the organization and describe the nature of the collaboration:
Answer: OPTC represents multiple funding partners across the Olympic Peninsula. The current funding
partners are: Olympic Peninsula Visitor Bureau, Jefferson Co. TCC, City of Port Townsend, City of
Sequim, City of Port Angeles, Forks Chamber of Commerce, Explore Hood Canal (Mason County tourism)
and Grays Harbor County Tourism. OPTC also collaborates with the Olympic Peninsula tribes, such as
the Jamestown S'Klallam, the Lower Elwha Klallam, the Makah, the Quileute and the Quinault. For
certain projects such as those targeting the international visitors(trade shows, familiarization tours, media
tours, etc), OPTC may also collaborate with the State of Washington Tourism office, the Port of Seattle,
and/or Visit Seattle (the gateway city DMO).
4. How will you measure the effectiveness of your promotion, facility, event or activity?
LTAC Grant Award Agreement for OLYMPIC PENINSULA VISITOR BUREAU Page 24 of 53
Answer: We use a variety of resources for measuring effectiveness including:
• Annual Tourism Economics Report (County breakdown) —see Attachment A
• Monthly lodging tax reports (WA Dept of Revenue)
• Campaign-specific measurements such as impressions, call to action results, engagement, ROI
Also, describe how you will document and report to the County the economic impact from
your event/facility. (State law requires the County to report annually to the State Department of
Community Development and Economic Trade about the number of lodging stays and economic
benefit from tourists generated by use of Lodging Tax proceeds for tourism promotion.)
Answer: While we are neither an event nor a facility, we will report annually to Jefferson County the findings
of the annual Tourism Economics Report (see attached). This report provides not only total visitor spending,
by category, but also the associated state and local tax revenue generated,jobs associated the visitor
spending and relevant employment revenues. We will comply with the JLARC reporting requirements.
5. What economic impact can we expect in Jefferson County from your proposed promotion,
facility, event or activity?
Forecasting future tourism volumes is an inexact science, at best. According to the most recent Tourism
Economics report (2023), Jefferson County enjoyed 644,000 visits, up 6%from 2022. This proposal is
designed to maintain core stability of Jefferson County's traditional OPTC support, with incremental growth
for non-peak seasons all partners have collaboratively agreed upon related to the OP Tourism Master Plan
(TMP)
a.) Actual or estimated number of tourists at your event/facility last year (2024):
Answer: Estimate is flat for 2025, especially in light of the loss of inventory at Kalaloch and Fort Flagler.
b.) Estimated number of tourists who will attend your event/facility this year (2025):
Answer: 2025 anticipated growth in cruise season, plus the month-long FIFA Cup World Cup (a precursor
to the 2026 World Cup games) could generate additional pre-and post-event visitors on to the Olympic
Peninsula, in Jefferson County.
c.) Projected economic impact in Jefferson County from your event/facility (e.g. number of tourists
who will stay overnight in Jefferson County-based lodging establishments; economic impact for
Jefferson County restaurants, community facilities, amenities, events, and businesses).
Answer: Indexed to the Department of Revenue's lodging tax revenue (see attached), the forecast is for
these revenues to be flat, with Jefferson Co's revenues remaining at or above 2019 pre-COVID levels.
6. Describe your organization's area of expertise. Do you provide a unique service?
Answer: The Olympic Peninsula Visitor Bureau with its marketing collaboration through the Olympic Peninsula
Tourism Commission serves as the Regional Destination Marketing Organization for the Olympic Peninsula. Our
regional destination marketing initiatives are carried out through and in collaboration with the Olympic Peninsula
Tourism Commission. We are members of the WA State Destination Marketing Organizations. The executive
director is the former WA State Tourism director, and serves on the Governor-appointed Washington Tourism
Marketing Authority. We are uniquely poised to market this regional destination.
3. Background Information about Your Organization
Attach the following items to your proposal in the order listed:
LTAC Grant Award Agreement for OLYMPIC PENINSULA VISITOR BUREAU Page 25 of 53
(Note: To be considered by the Committee, all of the listed information must be included with your
proposal.)
Attachments:
— Proposed 2025 promotion, facility, event or activity budget including income and expenses.
ATTACHMENT C
— 2024 Budget and Actual income and expense year to date statement(s).
ATTACHMENT B
— List of names and addresses of the organization's Board of Directors as of the date the proposal
is filed. Also, if the proposal is for the marketing of an event and there is a chairperson for the
event (either volunteer or paid), list that individual's name, address and phone number.
ATTACHMENT D
— If you desire, you may provide samples of promotion materials such as brochures or promotional
materials (maximum of five).
ATTACHMENT E-1: Impact of DMO Visitor Guides Study (4 pages)
ATTACHMENT E-2: Summary of OP Tourism Master Plan (15 pages)
Note: Staff will verify Incorporation status of the non-profit agencies who submit service proposals by
checking the Washington Secretary of State's on-line corporation records.
Olympic Peninsula Visitor Bureau: EIN: 91-1355604 UBI: 601 007 747
LTAC Grant Award Agreement for OLYMPIC PENINSULA VISITOR BUREAU Page 26 of 53
n -P
Attachment A for Jefferson Co LTAC Application for 2025
VALUE OF TOURISM TO JEFFERSON COUNTY (2023)
DIRECT VISITOR SPENDING $159.9 M
• Direct Visitor Spending: $159.9 M (+7.4%)
■Lodging •Food ■Recreation ■Retail ■Transportation
• Lodging $74.3 M
Transportation. • Food / Beverage: $32.3 M
$14.9M995 • Recreation: $14.9 M
• Retail: $23.4 M
• Transportation: $14.9 M
LOdi'I t • Direct State/Local Taxes Generated: $14.1 M
74 iM
Recrearur
• Visits: 644,000 (+6%)
$;r;tit
• Direct Employment: 1,316
oott • Represents 8.6%of all county employment
$32.3 M
20F • Direct Labor Income: $47 M
Source:Tourism Economics for SWT
LTAC Grant Award Agreement for OLYMPIC PENINSULA VISITOR BUREAU Page 27 of 53
kk 11 CV\-meif\--1--
September 2024 Room Tax Report OW,Tare Y change YTo
COI.Co January Ftlrua Mann Spill May June J owrper %[ lull 11m
p w Au0e1 September Oeleber November Otc4m6tr Full Year YTO Y71 MI5
2024 560.741.71 570261.03 5112927.53 5113,519,17 51I0,001a0 51316903] 5105602,20 5261.2NA0 S250.495Y S1.01.2112] SI20057827 7719% 15674%
2023 558 555 735 41 599 503 62 563 5121.98290 513469833 5150 516 76 1234.49147 5265 256 36 5210.319.41 5203.092.91 510092077 SI,7a46]7]] 5I 20257526 4.93% 5574%
2022 561 96190.93 394.697.66 5102 318 23 5121.982.73 512604189 153.76597 5195.001.60 5224 118 46 3211.620.50 516257541 5110 137 43 S1,6 ,56242 SI14612620 1225% 7.97%
2021 541234.47 552654.55 37373276 571 $
.38448 S114.54040 5130.02622 151 555.58 519389185 519221599 5132455.27 5159.41380 595 934.87 31<11,829.07 51011046.13 119.68% 58.55%
2020 532 555 07 537,693.92 540 679 21 559 731 35 56.289.26 51.19555 543.110,91 5102 444.89 5160075.57 5132469.30 5124511.26 586.99 65 3788.557.16 5464,77995 -2763%
2019 521 053 74 $4304643 537 244 32 529 90702 561029.64 56505566 593 931 85 S135,017.28 5166.74560 S152.90683 5131.121 G9 563.596.63 599160514 554095359 2145%
2018 520 113932 558 345 54 52597570 S2957108 5/932291 345.182 11 573 573 25 5113,03912 51/505595 5169.643.01 5173853.16 544 337.19 $9115.071.37 3530 238.01 093%
2017 519 737.28 557,00940 526.235..56 521 010 90 539.746 CO 176751.14 57513672 S98,096.40 510575440 010256050 SI 14.94508 545.556.24 5758.430,32 5525.38850
IpA, January Fe01)My March ADM May June July Ma9uN September October November O,Cem*er Full Year VTD 1%CN119t %C1M69e
2024 S32,126,49 556223,27 Sb,212.16 361,851.60 5*3.113.11 5101.315.07 5107,153.11 5110.1115.71 5246311.21 5896090.43 159L090A31 462% 7688%
2023 539.6,693 535,79937 5,6.59147 555.992.75 573,588.70 566.79953 $123.12435 5160.665.60 5231 241.01 5212.08503 5179.94656 569717.35 51.320.19596 585844599 16.63% 69.08%
2022 537706.01 531,718.02 54128290 150,05651 552.04022 573,265.10 9102.06186 5130,87355 5202015.13 5158,,34161 5136612480 5798554/3 51,140.3e673 5739021.92 1303% 44.96%
2021 529.70666 527,669.51 334 779 78 535259.89 555,570.09 568.73554 S51,724.74 5123507.72 5194139.64 518045605 S7863285 5875/566 5997.791.06 S65118387 12543% 26.25%
2020 534.33456 550.42663 22574411 531.75203 514,02382 5535765 521.14805 53778891 $5630146 5150 38.55 $71,131.54 547548.92 5507,953.71 3258 867.36 -4311%
2019 529/0795 531,251,66 $26 222 34 522 055 27 339.640,08 548,157.01 572.62457 390.29339 5142 359 68 514437536 594.45364 552,46396 5799.025.21 5507.732.25 3.62%
2016 51664330 530.61254 52258634 524.066.14 538654.61 14750677 $71.12513 S94,10725 514129829 S142.0458 S93.36480 543 459 70 5768,853.05 5489,980,67 968%
2017 S21 593 26 526,565,78 519321.65 524,11906 530,060.41 341,111.18 55907438 55961642 5135 072 9a 5137.47332 597,199.10 550 434 30 5711,842.10 5448.73336
Sequk, J,n,y Febmary Mae Spill May June July August September Oel00er November December I Fee Year I YTO %panic %Chance
2024 521.129.62 016.021.74 321,146.71 534.211.74 S31601.11 544.141.21 531.035,42 S14.16675 511,901.03 5390,277.54 3310,277.54 .0 84% 50.10%
2023 524 114 78 51944948 S22,55569 52453145 528 138 20 54089746 54890296 556.134.08 599 04434 582,704.66 0577525 525668.78 5559.707.18 5393.59846 1000% 51.35%
'2022 519 944 37 51871599 510.11144 527.27546 530.51501 529.776.90 355423.76 569,937.34 585.74950 570.343.96 57795625 527 514.95 5$33 464.16 5357 549 87 13,645. 37.52%
2021 518.54254 51509862 520.02,28 $27.091.77 52895008 50,323.43 353 995 58 560732.77 550.04945 598.65996 545.137545 327 574 44 5484,55520 5314645.35 7192% 21.02%
2020 514 435 55 516.736.72 517,11825 515,105.08 5479147 515904.0I 516171522 524.52828 559 171 52 538833.06 535.13439 525572.15 S281.859.71 5153020.11 .29.61%
1019 516 952 29 214.53337 513513.e 513.75399 324.68351 12500568 53643935 545 097.27 56599424 563.544.40 541.190.78 S34 093 55 5399.83191 5260003.II 4 85%
2010 $1<97930 514 96.04 514 275.72 516544.14 $19,538.72 S25525.37 535058/7 541 466.18 566.16167 583245.17 520.197 47 526.663.98 337806375 5247.977 16 10,6016
2017 515.12134 514,27308 51,95578 51455562 51840216 523 241.58 550 285 04 537452.36 55998336 559.745.86 542810.06 522 50655 5349573.94 5224209.44
FOMF Janus, FIONary Marts April May June July Au1aa September DMINm November O.FemON W Year VTO %ClugM %CNgt
2024 517,51539 320,110,21 331,377,11 124,154.63 550019.40 551,96634 141,11743 374,211.12 313,944.12 0134169.02 5434.365,02 19.02% 164.655.
2023 519/262.47 514673.91 S2649431 S27,98159 535.93021 535609.87 551,501.75 566.61261 557.112.29 56988308 559.56227 534.059.54 5528.455 25 5634 950 04 29.29% 122.36%
2022 515.17737 511634.20 520571 35 524.74451 327,182..49 530 500 78 $40 135 51 55460/,76 S57.91015 $60,17742 550.155.28 535059.42 5427658.13 5252 266 01 16 18% 7198%
2021 511970.47 59.865.20 $13.83732 513,952.62 527.56075 52962850 53527602 549220.41 551.139.37 55745461 342,069.36 525.539.69 5368,32822 5242965.06 13363% e9.01%
2020 S960920 57954.55 55.995.30 58..947,36 58.75591 5648.59 57845,14 S1758744 35353016 $4206224 530,870.11 511.151.12 5198.10954 5103906.06 .36.6914
2019 58 841 54 58,178.36 58 335 22 $11 116 42 511.92556 516.154.91 526 893 64 53334929 $41,32952 54295327 53512536 316.454,04 5253.729.43 5164 126.75 17,36%
2010 37.91492 5729066 5851172 $9 354 98 5138879e 511.59057 319366/21 526.46048 537.0829 531,99128 526 305 83 513.359.95 5211.51072 5/3985388 13.92%
2017 16 55537 S627,i4 5645522 5721528 51059120 511,61402 515690.80 523,355.14 599679.18 530043.92 527 233 60 511.50626 3/9239455 5122%038
N CC January 9e3mary „ _ __ _ 9,k,00 '-0 4'Fu11 Yea/ Vr0 %C7M74% 32b3%i
2024 539,114.51 535,150.22 533616.15 542.09635 559 142.19L01 {487606A7 394,291,47 S96727,44 5537.9115.49 1532.91369 -2174% 1234%
2023 53558512 552,71759 5711]2.47 5142.595571 556232.42 560 565.6M39 591602.47 S9572744 59307323 579.19932 549 318 21 5902606.39 3681015.53 1354% 6919%
2322 539 46060 343.014.52 540.797 555.439.56 560 564.21350 352,763.18 199,377,25 S113177.85 346.232.34 S67 442.65 S59.924,17 5793.21536 5599609.20 7,55% 45.58%
202121 53892552 545,229.94 546.407.I]13 54]A06.48 565261.50 $89132,95 37072744 086..10628 550.607.51 562895,24 5101 436 67 S53 052 55 5779,20064 5555.80295 103.50 38 00%
1010 53120(452 53326168 526921.18 535.556.17 511.19691 5533.76 S22.71537 541591,37 57513103 578,437,33 17523202 554415.90 5481,213,12 5273,128.19 532.18%
2019 528 817 97 510,024.49 524277,10 521.724.70 540.54540 542.549.77 947589.57 569,814.83 $87495.61 559.49328 S64.16376 541,730.75 $568,557,21 5402.749.44 11.256
2018 522 591 98 5450fi0.35 516799.70 523.064.24 .7..,57 535.592.03 543.751.85 364.217.70 56513001 564,482.13 ....' 70 345.163.54 5633.5b,16 5361910.49 7.35%
Ll 7 z 1:1.776 55251970 51650122 •I. . .7•_ 531.161.51 .: 51 . .42] - - .
Pen T. January Febnap Mirth bill I y W •
MI Su11 . mM r October November December FYepr Vr0 %4. -"' .e
1024 533.520.46 551,625.90 524463,04 931,119.71 031,404,00 546.6711.18 551.531.62 570,141,11 511,7734 3450617.73 5428657.75 .127% 1369%
2023 SSo 41381 531 062 76 523460,16 530 351 99 337.579.22 544754.59 55144927 557 147.57 583971.10 392 652.96 574061,59 547710.72 5640736.06 5435 290.61 25119$ 151515
2022 53301590 534042.91 520854.09 529.606.77 537369.56 531409.19 550,45979 549704.62 554,13979 S126.765./5 S64458.02 56620/07 5602,156.89 5340,732.62 0075% .796%
2021 S21 393 25 520,252.85 519.599.19 521.63946 S35.13179 535371.75 514.68407 56475190 577.67397 S61.453.55 55065234 541 675 55 5525,076.71 5343.29726 0709% .727%
2020 S32.16835 $29.943.15 525057,02 51817686 S12,145.41 54,877.35 51007457 532.855.52 S40 203 86 545,121,54 556031.27 532941.20 5339.545.56 5205452.25 44.50%
1019 531261 135 526832.94 526,89565 521.354,31 534,548.20 54043809 547354.37 550,551.56 5820135.3 589017.30 561.73226 $43381.46 5564,313.57 5370,19258 647%
2015 528 254.05 527.14220 521655,50 52077/07 53192759 335.658.03 54344659 155.74764 375/33/9 579,021.22 565 074.64 542356.64 5534,,0539 534769269 369%
,2017 525 274 20 526,019,56 510.61382 513.77560 530209.64 535 699 90 540149.94 55/02942 576 MS 75 572210.96 56192174 $39 667.46 5505 503.00 5334662.54
•9u.ef amerc4.M Rom me cep.cl Rere viw.vaveil and at.me.mnlnitr6N,16.w ,the moot WWMM'1xeu1 watt/mot!and,anlwnl Rental.la.earomMen.Percentage n Ow amoun;clnnP46om one ee4'lmun11.10 Yale,In the rc.l l.mnm to 4atel
CYYam.69Nrun„am,'W.4..W 114,an COW,INre.el.,b M IWCnea nn14n(nand 6wdem a Non{Its.n,,Inunr alre all n.1,4
Datasourre:Washington Dept 01 Revenue
Compdee bC9RteGrant Award Agreement for OLYMPIC PENINSULA VISITOR BUREAU Page 1 or 2 Page 28 of 59/1/2024
A-1-4 c \c 1\ 1rn -e
OLYMPIC PENINSULA TOURISM COMMISSION
OPTC 2025 DRAFT -Vi Discussion Purposes Only Budget
September Balance
INCOME
Earned revenues
Bank Interest
Tourism Summit 30,000.00
TP Inserts 10,000.00
Visitor Center Mailing -
40,000.00
Partner Income
Forks Chamber of Commerce 14,000.00
Grays Harbor Tourism 12,000.00
Jefferson County TCC 35,000.00
Olympic Peninsula Visitor Bur 67,000.00
Port Angeles, City of (LTAC) 33,000.00
Port Townsend, City of (LTAC 16,000.00
Sequim, City of (LTAC) 20,000.00
Mason County (LTAC) 7,500.00
204,500.00
Other Income
CoOps
Victoria
Print CoOps
Spring Co-Op Marketing Partners 30,000.00
Fall Co-Op Marketing Partners 40,000.00
Scenic ByWay 6,600.00
Video & Content Co Op
WA State Visitor Guide 14,000.00
90,600.00
Funds Carried Forward 25,000.00
TOTAL INCOME 360,100.00
EXPENSES
Administrative
990 Tax Return 300.00
Administration 33,000.00
Annual Report 500.00
Contract Work 20,000.00
Meetings 500.00
LTAC Grant Award Agreement for OLYMPIC PENINSULA VISITOR BUREAU Page 29 of 53
54,300.00
CoOp Campaigns
Fall/Winter 24 Remaining Exp 10,000.00
Fall Campaign 50,000.00
Spring Campaign 50,000.00
Other Co-Op ads
Scenic ByWay Guide 12,000.00
WA State Visitor Guide 18,500.00
140,500.00
Industry Participation
Tourism Victoria-Membership 650.00
WTA Membership 2,500.00
3,150.00
Marketing
Other Trade Shows 500.00
Digital Marketing 12,000.00
Fam Tours/ International Mktg 3,500.00
Fam Tours/ Media 2,500.00
Go Washington 1,200.00
Intl Martkerting Opps 2,500.00
ONP Seasonal Training 100.00
Travel Guides-Free 7,800.00
Social Media 750.00
Video &Content Creation 2,000.00
32,850.00
Media &Public Relations
Constant Contact Service 6,500.00
Constant Contact Updates 350.00
Photo Purchase 750.00
7,600.00
Opportunity Funds 1,000.00
Tourism Summit
Other 28,000.00
28,000.00
Travel Planner
Design 1,500.00
Distribution - Certified Travel 11,000.00
Distribution Center Admin 13,000.00
Distribution/Victoria Airport 700.00
LTAC Grant Award Agreement for OLYMPIC PENINSULA VISITOR BUREAU Page 30 of 53
Digital Magazine Version Editing 425.00
Envelopes 2,500.00
Freight 1,000.00
Postage 13,000.00
Production 25,000.00
Project Coordination 2,000.00
Storage 1,375.00
68,575.00
Web Sites
Hosting/Maintenance 7,000.00
Updates/ Special Projets 15,000.00
Booking Engine 3,500.00
25,500.00
Total Expense 361,475.00
NET INCOME -1,375.00
NET INCOME
LTAC Grant Award Agreement for OLYMPIC PENINSULA VISITOR BUREAU Page 31 of 53
i\- --i-- chm.cn-t- 13
OLYMPIC PENINSULA TOURISM COMMISSION
OPTC 2024 Budget September Balance
INCOME
Earned revenues
Bank Interest 0.04 (0.04)
Tourism Summit 29547.00 (29,547.00)
TP Inserts 9,500,00 9597.90 (97.90)
Visitor Center Mailing - -
9,500.00 39144.94 (29,644.94)
Partner Income
Forks Chamber of Commerce 13,500.00 12946.48 553.52
Grays Harbor Tourism 11,000.00 10281.13 718.87
Jefferson County TCC 35,000.00 33318.33 1,681.67
Olympic Peninsula Visitor Bur 65,000.00 61876.80 3,123.20
Port Angeles,City of(LTAC) 32,000,00 30467.63 1,532.37
Port Townsend,City of(LTAC 16,000.00 15231.17 768.83
Segulm,City of(LTAC) 20,000.00 19039.03 960.97
Mason County(LTAC) 7,500.00 7234.89 265.11
200,000.00 190395.46 9,604.54
Other Income
CoOps
Victoria -
Print CoOps 1500.00 (1,500.00)
Spring Co-Op Marketing 30,000.00 30,000.00
Fall Co-Op Marketing Partners 40,000.00 40,000.00
Scenic ByWay 6,600.00 6600.00 -
Video&Content Co Op -
WA State Visitor Guide 11,750.00 11850.00 (100.00)
88,350.00 19,950.00 68,400.00
Funds Carried Forward 58,500.00 58,500.00
TOTAL INCOME 356,350.00 249,490.40 106,859.60
EXPENSES
Administrative
990 Tax Return 300.00 300.00 -
Administration 31,950.00 23,962.50 7,987.50
Annual Report 500.00 500.00
Contract work 16,000.00 10,060.00 5,940.00
Meetings 500.00 164.10 335.90
49,250.00 34,486.60 14,763.40
CoOp Campaigns
Fall/Winter Remaining Exp 40,000.00 26337.28 13,662.72
Fall Campaign 52,500.00 12572.00 39,928.00
Spring Campaign 50,000.00 2960.00 47,040.00
Other Co-Op ads 2470.00
Scenic ByWay Guide 11,500.00 10585.00 915.00
WA State Visitor Guide 18,000.00 17331.00 669.00
172,000.00 72,255.28 102,214.72
Industry Participation
Tourism Victoria-Membership 650.00 650.00
LTAC Grant Award Agreement for OLYMPIC PENINSULA VISITOR BUREAU Page 32 of 53
VITA Membership 2,500.00 2,500.00
3,150.00 0.00 3,150.00
Marketing
Other Trade Shows 500.00 500.00
Digital Marketing 12,000.00 12,000.00
Fam Tours/International Mktg 3,000.00 3066.89 (66.89)
Fare Tours/Media 2,000.00 685.17 1,314.83
Go Washington 1,200.00 1,200.00
Intl Martkerting Opps 2,500.00 2,500.00
ONP Seasonal Training 100.00 100.00
Travel Guides-Free 7,800.00 7800.00 -
Social Media 750.00 750.00
Video&Content Creation 2,000.00 2500.00 (500.00)
31,850.00 14052.06 17,797.94
Media&Public Relations
Constant Contact Service 6,200.00 5493.05 706.95
Constant Contact Updates 350.00 350.00
Photo Purchase 750.00 75.00 675.00
7,300.00 5568.05 1,731.95
Opportunity Funds 1,000.00 1,000.00
Tourism Summit
Other 2,500.00 27870.18 (25,370.18)
2,500.00 27870.18 (25,370.18)
Travel Planner
Design 1,500.00 1517.55 (17.55)
Distribution-Certified Travel 10,225.00 10224.82 0.18
Distribubon Center Admin 12,000.00 8640.00 3,360.00
Distribution/Victoria Airport 700.00 615.71 84.29
Digital Magazine Version Editing 425.00 420.00 5.00
Envelopes 2,500.00 2872.78 -(372.78)
Freight 1,000.00 668.31 331.69
Postage 13,000.00 10794.29 2,205.71
Production 22,500.00 22535.81 (35.81)
Project Coordination 2,000.00 1920.00 80.00
Storage 1,375.00 1375.00 67,225.00 61584.27 5,640.73
Web Sites
Hosting/Maintenance 6,800.00 5000.00 1,800.00
Updates/Special Projets 10,000.00 10,000.00
Booking Engine 3,500.00 3,500.00
20,300.00 5000.00 15,300.00
Total Expense 354,575.00 220816.44 121,465.16
NET INCOME 1,775.00 28673.96 (14,605.56)
Write off Prior Port Townsend -3578.25
NET INCOME 25095.71
Cash on Hand 60769.01
Accounts Receivable 15747.76
Accounts Payable 0.00
Balance Available 76516.77
LTAC Grant Award Agreement for OLYMPIC PENINSULA VISITOR BUREAU Page 33 of 53
Last updated 4/18/2024 A-\-+G( Vi (Yl o t D
y -OLYMPIC
PENINSULA
f 2024 Board of Directors
VISITOR BUREAU
Lodging/10 rooms or less: At Large: Ex Officio
Molly McAleer-President Jordan Schiefen Randy Johnson
Strait Surf Cabins lardin du Soleil Lavender Farm Clallam County Commissioner,District 2
179 Sunny View Drive 3932 Sequim Dungeness Way rjohnson@co.clallam.wa.us
Sequim,WA 98382 Sequim,WA 98382 360-417-2233(office)
360-460-2840(cell) 360-582-1185
molly@straitsurfcabins.com info@jardindusoleil.corn Office information
3-year term expires 12/31/24 3-year term expires 12/31/26 618 S.Peabody Street,Suite F
P.O. Box 670(mailing)
Lodging/11 rooms or more: Taylor Chaffee-Vice President Port Angeles,WA 98362
Ingrid Goodwin Puget Sound Express 360-452-8552
Aramark/Lake Crescent Lodge Port Townsend/Port Angeles 1-800-942-4042(toll free)
916 Lake Crescent Rd. 411 Sunshine Ave 360-452-7383(fax)
Port Angeles,WA 98363 Sequim,WA 98382
•727-560.4796 360-38S-5288
Goodwin-ingrid@aramark.com •206.659-3398 OPTC Funding Partners
Position term expires 12/31/26 Taylor@pugetsoundexpress.com
3-year term expires 12/31/25 OPVB
Lodging/Bed&Breakfast: Above
(Currently Vacant) Judy Walt-Secretary
7 Cedars Jefferson CountyTCC
Lodging/RV Park/Campground: 270756 US-101
David Delano-TreasurerStevena S Shively, ,Chair;
Sequim,WA98382 Steve Marketing Director
Elwha Darn RV Park 360.681.6713
47 Lower Dam Rd 360-808-0183(cell) City of Port Townsend
Port Angeles,WA 98363 jwalz@7cedars.com Shelly Leavens,Dir.Of Marketing/Comm
509-322-6098(cell) 3-year term expires 12/31/25
Davidishere123@gmail.com City of Sequim
3-year term expires 12/31/25 At Large
John Pabst Barbara Hanna,Dir. Of Marketing/Comm
At Large-Lodging: Pacific Pantry
(currently vacant) 229 S.Sequim Ave. City of Port Angeles
Position term expires 12/31/26 Sequim,WA 98382 Ben Braudrick, Planning Supervisor
360-797-1221
256.426-2267(cell) Forks Chamber of Commerce
infoCaluacificpantty.com Lissy Andros, Executive Director
3-year term expires 12/31/26
Grays Harbor Tourism
Mike Bruner
Mason County
•
Rachel Hansen
'Preferre oMr8tA151.04gEnrAsi gor OLYMPIC PENINSULA VISITOR BUREAU Page 34 of 53
u)
4-01c-nov E
N
Ol
•
ue ..
MOVSLoR � � 0 � 7
CO
2020-2021 DMO Visitor Guide Readership & Conversion Study
c
U
Olympic Peninsula Tourism Commission Meeting ;; .
2
October 7, 2021 °
t
Destination Analysts
OLYMPIC PENINSULA TOURISM COMMISSION TRAVEL PLANNER ROI
ESTIMATES-QUICK FACTS
Travel Planner distribution: 3,337
Incremental trips to Olympic Peninsula generated by the
Travel Planner(January 2020-July 2021): 105 trips
Average number of days in-market on incremental trips: 4.9 days
Average visitor spending per day on incremental trips: $336.95
Total visitor spending on incremental trips: $175,043
Additional days spent in-market on trips 145 days
extended by the Travel Planner:
Total visitor spending on trips extended by the Travel 548,791
Planner:
Total visitor spending impact of the Travel Planner: $223,834
MINk Total visitor spending impact per Travel Planner
distributed: $67.08
LTAC Grant Award Agreement for OLYMPIC PENINSULA VISITOR BUREAU Page 36 of 53
VISITOR GUIDE ROI COMPARISON MATRIX
Incremental Average Average reported Economic impact impact
number RGl per
Destination of incremental Economic iact Total Economic Visitor Guide
hips length of stay spending per day .f incremental hip vitgor cloys of hips lengthened Impact Distributed
Olympic
Peninsula 32 4.9 $336.95 $52,455 43 $14,621 $67,076 $67.08
Destination A 8 5.4 $388.73 $17,924 15 $5,912 $23,836 $23.84
Destination 8 26 4.1 $340.48 $36,321 56 $19,128 $55,449 555.45
Destination D 32 4.2 $286.03 537,554 24 $6,963 $44,517 $44.52
Destination E 29 4.1 $410.42 $48,799 27 $10,965 $59,765 $59.76
Destination F 20 3.6 $347.16 $24,410 13 $4,637 $29,047 $29.05
Destination G 17 8.8 $288.12 $41,929 34 $9,667 $51,596 551.60
Destination H 74 3.7 $320.92 $87,985 26 $8,403 $96,388 $96.39
Destination I 10 5.2 $289.40 S14,814 15 $4,273 $19,088 $19.09
Destination 1 19 3.5 $561.30 $36,836 15 $8,186 $45,021 $45.02
Destination K 38 3.2 $259.55 $31,451 18 $4,551 $36,003 $36.00
Destination L 37 4.2 5277.66 $43,119 38 $10,661 $53,780 $53.78
Average 28 4.6 $342.23 539,466 27 $8,997 $48,464 $48.46
- Cestinaton¢Ana Ivsts
LTAC Grant Award Agreement for OLYMPIC PENINSULA VISITOR BUREAU Page 37 of 53
Residence Other Official Olympic Peninsula Resources Used
I%of visitors)
Non-total Rasidmr, I POINT OF ORIGIN:TOP MSAs
° I The official Olympic Peninsula tourism web to 99 3%
TRAVEL PLANNER
Seattle-Evers ,WA I19 on Posts by Olympic Peninsula Facebook 14.4%
REQ U ESTO R S _4 n PooIone!,OR•WA 8.8% Olympic Peninsula's boards on Pinreresf 7.90,4
I Tacoma,WA 4,5°' Posts by Olympic Peninsula on Insragram 7.2%
I Olympia,WA 2.9% Tweets by Olympic Peninsula 1.4%
Results prenmkd here ora,.fbdive of all survey reyo.c. I Boise City,ID 2,3%
and repaarenl sutr•sampies who completed Local Resident,3 6% I—
the Olympic Peninsula Travel Pioneer Survey.
Trip Details Iniluueenee•r f Travel Planner on Deiisian to.Visit
/.of visitors
,,
Types of Information Sought When Ordering a =) J ' J (�r) :J J .J fjJ IJ
r
Olympic Peninsula's Travel Planner were influenced by the of those influenced said
The average visitor spent 4.9 65.2%of visitors Travel Planner to visit the Travel Planner was
days and 4.1 nights in stayed in on Olympic Olympic Peninsula important or very
Maps T 80.6% Olympic Peninsula Peninsula hotel important to their decision
Attractions 71.9alo Average Daily Trip Spending Visitor Guide ROI
Recreation 63.0% W 1) r)-j) /I /� tt' 1 n)
._''r.) '1..) .(2)—.',-i—J—_,. fr2
rj
Travel tips 61.2% Per Travel Party Per Guide
Distributed
Accommodolions 51.8% $14es9 Per Person
Destination '•
r '
LTAC Grant Award Agreement for OLYMPIC PENINSULA VISITOR BUREAU Page 38 of 53
A+--c`c'blvvAe Z
pestinationNEXT stakeholder Assessment
• 10StakeholderFocusGroups
• S0+Individual Stakeholder interviews
COMMUNITY • 4 Resident Town Halls:Port Townsend,
Olympic Peninsula
Tourism Master Plan Recap
July 12, 2024 -Jefferson County LTAC
F R
1
4
A
LTAC Grant Award Agreement for OLYMPIC PENINSULA VISITOR BUREAU Page 39 of 53
• '
j \ti
�Ir rj;�ti,�'.
. s
' 4r4.4. 'Ati
4y, 4 .t‘'
riesevs..... ..-,. `6 ,
FOUR SEASON ..
DESTINATION
yam'
L Ri i i4
LTAC Grant Award Agreement for OLYMPIC PENINSULA VISITOR BUREAU Page 40 of 53
PURPOSE " ` - -
gg• h 4
Create a more consistent, sustainable and
vibrant year-round visitor economy, with an
emphasis on increasing visitor spending in
spring, fall and winter 4011111
O/I ,!i
l���W TOURISM MASTER PLAN 2024-2029
PENINSULA
LTAC Grant Award Agreement for OLYMPIC PENINSULA VISITOR BUREAU Page 41 of 53
• Marc Abshire Bria Miller
Port Angeles Chamber of Commerce
• Lissy Andros
Forks Chamber of Commerce
• Ben Braudrick
City of Port Angeles
• Sarah Copley
7 Cedars
• Lorrie Mittmann
Peninsula Adventure Sports
• Renee Rux
Quileute Tribe
• Steve Shively
Puget Sound Express
• Pam Dahl
Aramark / Lake Crescent Lodge
• Commissioner Heidi Eisenhour
Olympic Culinary Loop
Jefferson County Tourism Coordinating Council
• Jessica Wiersma
Black Ball Ferry Line
Jefferson County
• Barbara Hanna
City of Sequim
• Marsha Massey
Olympic Peninsula Visitor Bureau
•
Olympic Peninsula Tourism Commission
• Michele Jaeger • Debbie Wardrop
Greenhouse Inn by the Bay DebbieWardrop LLC
LTAC Grant Award Agreement for OLYMPIC PENINSULA VISITOR BUREAU Page 42 of 53
Olympic Peninsula
(Overall)
ECONOMIC
IMPACT OF
TOURISM $ 320 $ 979
Million Million
(2022. NPS) (2023. Tourism Economics)
LTAC Grant Award Agreement for OLYMPIC PENINSULA VISITOR BUREAU Page 43 of 53
U)
0
• DestinationNEXT Stakeholder Assessment
• 10 Stakeholder Focus Groups
• 50+ Individual Stakeholder Interviews
COMMUNITY
• 4 Resident Town Halls: Port Townsend,
& INDUSTRY Sequim, Port Angeles and Forks o
RESEARCH
• Resident Sentiment Survey
• Public/Private Planning Review
• Visioning Workshop
Olympic Peninsula 2023 Resident Survey(1,440+ responses)
How would you rate the importance of tourism
on the Olympic Peninsula economy?
11%
■ 3%
6%
38%
52%
lo'i� SO`, .0 SO% 60% 80': 9;'_ 100'.
■Not important at all ■Low importance ■Undecided/Neutral ■Important ■Extremely important
LTAC Grant Award Agreement for OLYMPIC PENINSULA VISITOR BUREAU Page 45 of 53
Olympic Peninsula Town Hall Survey(Aggregated)
What do you love about living on the Peninsula?
home
_ a) beauty
> remote
peaceful wild clean air
ecWded
E beautiful .� amazing
X o
() 0 o — ri
C magical
6 � 3
Family ocean `n
LTAC Grant Award Agreement for OLYMPIC PENINSULA VISITOR BUREAU Page 46 of 53
:4.
Cg 10 i.ed nv3an8 801ISIA Ylf1SNIN3d OldWA10 401)tlawaal6v paeffiViur, ,V.1.1
7:7!tAte,..:.:'.t'.' ' • ,...,
i ii .
iii,4•:. I.,.
i,,,!.._ ,__ -: jt •,0 1
el4i, -%'4 ri,oN,---7.-- ,•. ,,
.4.441,4sA4"r11:1' I : :
.:•- --,.--,'A- jd.„).. .;..
A: _ . •1, „.• :.):::'±-';--:::-• '' - :11 ..1:* . .Y.::, •"1. 1..1 ,
-' 1 y '.4 • 7:
,-.,-- - •....z.,- -,,,. ,,...:—. ,::...., ;:. . 7 ' •
, _ . 1-:-..-3 I: , Iji.• • ', .T
___._\
i -n) if I •.,
•
, , ,.
-------'-'' I ---1., ----, - L - . -,,. i!.., j, , , - 1,-1 ...
, ,,.,. ,...,1 „....--
, . i '1, •
4-
. 4,4
•.,i
1:
- '-;7-.1 i'...z. W • : . ...... ,t
. ... /.1 7:,. e.,' ,.. us .
; •,.'
-;-. V , _ ., -,...-.1;,),---, • = \
t AP 14 c)
.i. .
. . : ' '''Th' ., 1 Al' : ..:.
. . ..1,,,1
,.. . 7 • al
. -
,
4.i II•4 T'
.• (9 111 . I: 1,j 1, ) .i r: ;1,. : .„:
. ,.
I• 1 . A .1' il.:::: , : - ,
i .
:As' • ''; ....../_ -!' 31`, . -- .;'3
...
..-
•,....1z,:,
_ ",' • , -
t.:-• • i . . 4
-.•_
CO ..___. ,___ .. , • . .., ,. ,
..._.
...._
..... -
ii .
1 (ts ...___.
-- 1 I !I 1
• i w . , 1 , 141
I'
I f 1:- .-.. • • : ,i . ,- • 1 .4.
„r• (1/3 . r . - -,W:
-.
- :
_ ... - i .' . ,.:• -a
-1' - Ilimmi ‘I ' 1 v: ,,ij , •.......,:
,i,.:!Z:-.-..-_-.:,-•ii..-
__ _ -I - -.• l' - • - -- -- • r-7,: •.1'r
.. --
0) I
• I 1 II :
rola
CNI i .... .
.„..,_ .
VI= .
. lt :1 .' • .
. . . .
Key Takeaways
1 . Year-round vibrancy is job #1
2. "We're more than just a park !"
3 . Create an expanded narrative about the
Olympic Peninsula
4. Address perceived remoteness
5. Rally everyone around one destination brand
6. 90 % of locals believe tourism is important or
very important
LTAC Grant Award Agreement for OLVMPIC PENINSULA VISITOR BUREAU Page 38 of 53
Key Takeaways
7. Develop lifestyle experiences beyond outdoor
recreation
8. There is significant interest in Tribal tourism
development
9. Infrastructure and amenity upgrades are critical
10 . More transportation options are needed for locals
and visitors
11 . The vast majority of visitors ' Washington State
Ferries
12. Workforce housing/development must be
addressed holistically
LTAC Grant Award Agreement for OLYMPIC PENINSULA VISITOR BUREAU Page 49 of 53
■
5 Long-Term Impacts
A robust 4-season visitor economy
Global brand recognition
Tourism provides economic opportunity for all
Improved Tribal tourism collaboration
Reliable public and private transportation
LTAC Grant Award Agreement for OLYMPIC PENINSULA VISITOR BUREAU Page 50 of
■
5 Short-Term Priorities
Promote why the difference is worth the distance
Promote how the Olympic Peninsula is more than a park
Promote staycations to increase spring, fall & winter business
Make visitors feel more welcome with new signage/branding
Improve mobility options to help support local businesses
LTAC Grant Award Agreement for OLYMPIC PENINSULA VISITOR BUREAU Page 51 of 53
N
w
O
Review Organizational Structure of DMO
Improve efficiencies
OTHER
GOALS / Consider additional funding models
PRIORITIES
Create two new positions:
* New Business Development
* Content Development
I-
J
Cl
Ln
Y
4 Fi
r S
t
ThankYou its�. •
. .. .
.,
•
,.. ,*
.....
..
, ,
.,„,•,__ ,..
)116-F----' .
_ -
. .„.
. ,:_
_ __
at. 50
.. ...
. . it
•. g
. _
z
a.
to
—
s°
. Vim'. - r /
a 'F •i r f a �+ 'a "•+- y .. �.�-.r--•'"1
r •e
�. +y +ate J - .+T'� s - � � -
' ,T� r� .-p..� Way- L'. ,� -.rr,.r 4h!.„c-,-
r d;AL- .! .4, :.c. .t rSs'�+� .-t ` .•ti•a- ...: -w+�y�y� - :.- .-3
!r -,� s w : �t� .- ti-'j t . et. c����y� - � ''�'•�m
di. ems- "-a..5.....-. _- aa.T .i -- arrc�. ' 'S1".0.�.t �...s... , ..,_ r _.•..,r.y.,. t' a1.rl "":., _ _ d
t• ,f'r.., •c
as
12
I
LTAC Yearly Reporting
Definitions/Instructions
Activity Type: Event/Festival:Short-term activity occurring between specific dates(e.g.,4th of July celebration,local
marathon)
Facility:Municipally-owned facility that operates some or all of the year(e.g.,county historical museum,
convention center)
Marketing:Activity that provides information to encourage visitors to an area;is typically a year-round activity
but may also operate for less than a full year.
Activity Date: Activity beginning and ending dates.
Actual: Persons estimated to have actually participated in event/festival or visiting a facility.For marketing activity,
enter the number of persons estimated to have actually visited area as result of marketing activity.
Projected: Persons expected to participate in event/festival or visiting a facility.For marketing activity,enter the number of
persons expected to visit area as result of marketing activity.
Methodology: Select the methodology used to estimate the actual number of visitors/participants.
Direct Count:Actual count of visitors using methods such as paid admissions or registrations,clicker counts at
entry points,vehicle counts or number of chairs filled.A direct count may also include information collected
directly from businesses,such as hotels,restaurants or tour guides,likely to be affected by an event.
Indirect Count:Estimate based on information related to the number of visitors such as raffle tickets sold,
redeemed discount certificates,brochures handed out,police requirements for crowd control or visual estimates.
Representative Survey:Information collected directly from individual visitors/participants.A representative
survey is a highly structured data collection tool,based on a defined random sample of participants,and the
results can be reliably projected to the entire population attending an event and includes margin of error and
confidence level.
Informal Survey:Information collected directly from individual visitors or participants in a non-random manner
that is not representative of all visitors or participants.Informal survey results cannot be projected to the entire
visitor population and provide a limited indicator of attendance because not all participants had an equal chance
of being included in the survey.
Structured Estimate: Estimate produced by computing known information related to the event or location.For
example,one jurisdiction estimated attendance by dividing the square footage of the event area by the
international building code allowance for persons(3 square feet).
Other:(please describe)
Overall Attendance: Total projected and estimated actual attendance recorded for event,facility or resulting from marketing
activity.
Total Attendees Traveling 50 miles or more:
Total: Total projected and estimated actual number of visitors traveling more than 50 miles to attend event or facility.
For marketing organizations,report visitors traveling more than 50 miles to visit area.
Of total,attendees who traveled from another state or country:Of the total projected and estimated actual number of
visitors traveling more than 50 miles to attend event or facility or visit area,report projected and estimated actual number
of visitors who traveled from another state or country.
Attendees who stayed overnight:
Paid Accommodations: Total projected and estimated actual number of visitors staying in paid lodging establishments
such as hotels,motels,bed and breakfasts,etc.
Unpaid Accommodations: Total projected and estimated actual number of visitors staying in unpaid accommodations
such as family and friends.
Paid Lodging Nights: Total projected and estimated actual number of paid lodging nights.One Lodging night=one or more
persons occupying one room for one night.
LTAC Grant Award Agreement for OLYMPIC PENINSULA VISITOR BUREAU Page 43 of 43
Consent Agenda
Commissioners Office
JEFFERSON COUNTY
BOARD OF COUNTY COMMISSIONERS
AGENDA REQUEST
TO: Board of County Commissioners
FROM: Adiel McKnight, Executive Assistant
DATE: tc Llet G/.3.
SUBJECT: AGREEMENT re: 2025 Hotel Motel (Lodging Tax) Grant Funding; In the
Amount of$109,500; Olympic Peninsula Visitor Bureau
STATEMENT OF ISSUE:
This agreement provides grant funding for 2025 to certain non-profit agencies for the promotion of
tourism and ongoing preservation of Jefferson County's heritage. The Lodging Tax Advisory
Committee met on November 22, 2024 and reviewed request for proposals. This funding has been
budgeted from the Hotel Motel (Lodging Tax) Fund, and approved by the Board of County
Commissioners on December 9, 2024.
FISCAL IMPACT:
Olympic Peninsula Visitor Bureau $109,500
RECOMMENDATION:
Approve and sign the agreement.
REVIEWED BY:
Mark McCauley ounty Administrator Date.
CONTRACT REVIEW FORM Clear Form
(INSTRUCTIONS ARE ON THE NEXT PAGE)
CONTRACT WITH: Olympic Peninsula Visitor Bureau Contract No: LTAC OPTC
Contract For: Lodging Tax Funding for Olympic Peninsula Tourism Commission Term: Jan-Dec 2025
COUNTY DEPARTMENT: County Administrator
Contact Person: Adiel McKnight
Contact Phone: 102
Contact email: afmcknight@co.iefferson.wa.us
AMOUNT: $109,50o PROCESS: _ Exempt from Bid Process
Revenue: _ Cooperative Purchase
Expenditure: $109,500 Competitive Sealed Bid
Matching Funds Required: _ Small Works Roster
Sources(s)of Matching Funds _ Vendor List Bid
Fund # 125 RFP or RFQ
Munis Org/Obj _ _ Other:
APPROVAL STEPS: •
STEP 1: DEPARTMENT CERTIFIES C I IT C t 3.55.1 :0 AND CHAPTER 42.23 RCW.
CERTIFIED: ❑■ N/Aci J2 'I
Signature t► to
STEP 2: DEPARTMENT CERTIFIES THE PERSON ' ' t ' I SED FOR CONTRACTING WITH THE
COUNTY (CONTRACTOR) HAS NOT EEN_„DEBAR' D BY ANY FEDERAL, STATE, OR LOCAL
AGENCY.
CERTIFIED: ❑. N/A: n .e .
Signatut Date
STET'3: RISK MANAGEMENT REVIEW(will be added a tronically through Laserfiche):
Electronically approved by Risk Management on 12/20/2024.
STEP 4: PROSECUTING ATTORNEY REVIEW(will be added electron icalac through Laserfiche):
Electronically approved as to form by PAO on 12/19/2024.
Template pre-approved by PAO. Thank you for making the corrections.
STEP 5: DEPARTMENT MAKES REVISIONS & RESUBMITS TO RISK MANAGEMENT AND
PROSECUTING ATTORNEY(IF REQUIRED).
STEP 6: CONTRACTOR SIGNS
STEP 7: SUBMIT TO BOCC FOR APPROVAL