The URL can be used to link to this page

Home My WebLink AboutJCFM Final report LTAC 2024EXHIBIT C 4th QUARTER REPORT Organization: Jefferson County Farmers Markets Contact person: Amanda Milholland Mailing Address: PO Box 1384 Port Townsend, WA 98368 Phone Number/Email: info@jcfmarkets.org 1. LTAC Funds received from the County 1st QTR: 1, $15,000 paid 1/24/2024, #4355 Due by December 31th to afmcknight@co.jefferson.wa.us 2. LTAC funds spent by your organization 3rd QTR (include 200 word limit regarding activities and funds spent with an itemized statement and supporting documentation ie: invoices paid, receipts from payment,): We closed out the 2024 Chimacum Farmers Market season on Sunday, October 27th, with live music, pumpkin painting, and a great selection of local food and arts. In quarter 4, we continued running digital ads in the Seattle Stranger and Seattle Times, and our advertisement in the Waterside Magazine continues circulating on Washington and BC ferries through the end of the year. Please see our full season closing report attached. Itemized expenses Q 4 Please see the attached page. 3. LTAC funds balance remaining 4th QTR: $0 4. Please attach your organization’s report for all revenue, marketing, services, programs and activities for the prior October through December (4th) quarter. This report and any attachments may be subject to disclosure as a public record under the Public Records Act, RCW Chapter 42.56. A minimum of six years, you must maintain documented proof of payments made, contracts executed and other expenditures authorized under your Agreement with Jefferson County. Upon reasonable notice, you must be able to provide access to County or State representatives to audit those records. ORGANIZATIO N Amount Awarded by JeffCo Received From JeffCo Overspent (+) Underspent (- ) of LTAC funds Refund Required TOTAL 1nd QTR LTAC FUNDS SPENT TOTAL 2nd QTR LTAC FUNDS SPENT TOTAL 3rd QTR LTAC FUNDS SPENT TOTAL 4th QTR LTAC FUNDS SPENT Jefferson County Farmers Markets $15,000 $15,000 +$981.83 $2,585 $7,744.50 $4,952.33 $700 1 Organization Name:Reporting Year: 2 Sponsor Type (Check One):501(c)(3)501(c)(6)Local Jurisdiction Other (Explain): 3 Activity Name: 4 Activity Type (Check One):Event/Festival*Facility*Marketing* 5 Activity Start Date*: 6 Activity End Date*: 7 Total Cost of Activity:$ 8 Amount Requested:$ 9 Amount Awarded:$ 10 Overall Attendance*13 Number of Attendees Who Stayed Overnight in Unpaid Accommodations* a)Projected*a)Projected* b)Actual*b)Actual* c)Methodology (Check One):Direct Count*c)Methodology (Check One):Direct Count* Indirect Count*Representative Survey*Indirect Count*Representative Survey* Informal Survey*Structured Estimate*Informal Survey*Structured Estimate* Other (explain):Other (explain): 11 Number of Attendees Who Traveled 50 Miles or More*14 Number of Attendees Who Stayed Overnight in Paid Accommodations* a)Projected*a)Projected* b)Actual*b)Actual* c)Methodology (Check One):Direct Count*c)Methodology (Check One):Direct Count* Indirect Count*Representative Survey*Indirect Count*Representative Survey* Informal Survey*Structured Estimate*Informal Survey*Structured Estimate* Other (explain):Other (explain): 12 Number of Attendees Who Traveled from Another State or Country*15 Number of Paid Lodging Nights* a)Projected*a)Projected* b)Actual*b)Actual* c)Methodology (Check One):Direct Count*c)Methodology (Check One):Direct Count* Indirect Count*Representative Survey*Indirect Count*Representative Survey* Informal Survey*Structured Estimate*Informal Survey*Structured Estimate* Other (explain):Other (explain): *See Lodging Tax Yearly Reporting Definitions/Instructions Name of Individual Who Prepared Report: Phone #:E-Mail Address: RETURN THIS FORM TO: Jefferson County Administrator's Office 1820 Jefferson Street P.O. Box 1220 Port Townsend, WA 98368 jeffbocc@co.jefferson.wa.us Lodging Tax Reporting Form Organizations receiving funding to promote festivals, special events and tourism-related activities through tourism-related facilities owned or sponsored by non-profit organizations or the local jurisdiction are required to complete this form for EACH activity. DEADLINE: February 28th of Each Reporting Year Dear Jefferson County Lodging Tax Advisory Members, Thank you so much for supporting the Chimacum Farmers Market (CFM) for its 16th season this year. With your support, we increased the reach of our Chimacum and Jefferson County Farmers Markets and served our community and tourist shoppers with vibrant and engaging markets. Thanks in part to your partnership, the CFM grew this season in vendor sales, the number of participating vendors, and the number of shoppers. This year we had record breaking small business participation in the CFM with 40 farm, food and arts businesses from Jefferson and Clallam County joining the market. Direct sales between these small businesses and market shoppers were nearly 30% over 2023 with a total of $201,728 earned by small businesses at the market. This sales growth especially benefited local farms with farm sales making up 55% of total CFM sales. Aside from the benefit of the CFM for local small businesses, the market supports a vibrant local community with food access programs serving 1,000 community members experiencing food insecurity by stretching their federal food benefits and with free events that bring our community together. Your support for live music and kids’ activities both draw tourists to the market and make the market a vibrant space for our local community to gather. We significantly grew our visibility this season by combining grant funds from Jefferson County Lodging Tax (LTAC), Port Townsend LTAC, and a USDA Farmers Market Promotion Program advertising grant. This year, we used LTAC funds to pay for the following: ● Digital advertisement in the Seattle Stranger and Seattle Times ● Print advertisement in the Waterside magazine ● Print advertising in the Leader and Peninsula Daily News visitor guides ● Promotion in the Olympic Culinary Loop ● Hosting live music at the market ● Hosting kids’ activities We additionally used LTAC support to leverage other marketing grant funds that allowed us to boost social media posts locally and regionally, advertise both of our markets for more dates in the Seattle Times and Stranger, run print advertising in our local newspapers quarterly and print and distribute spring and summer postcards at local lodging and visitor centers. We also received a Washington State Tourism grant that funded a photo series highlighting 27 market businesses and two farmers market promotional videos. We shared these videos regionally via our social media and website and locally on the Rose Theater screen. These marketing efforts reach hundreds of thousands of local and regional viewers. Ongoing LTAC support helps us secure other grants that engage visitors to Jefferson County from all over Washington State and beyond. This year, we counted 9,752 shoppers at the CFM. This number is a direct count of shoppers entering the market. Of our market visitors, approximately 55% reported visiting from outside of Jefferson County. This number includes visitors from all over the states, approximately 20% of whom reported staying at local lodging while on their visit to the county. These numbers are representative, generated by a monthly dot survey that we hosted at the farmers market. We can see that our regional promotions are significantly benefiting our rural farmers market, the small businesses it supports and our local economy. Tourists from outside of Jefferson County make up more than half of our rural farmers market visitors and 20% of CFM shoppers report staying at local lodging as part of their county visit. Looking at these data points against CFM shopper attendance, the CFM generated about 5,360 visitors to Jefferson County and 1,950 visitors to local lodging establishments. Thank you for supporting our local farmers markets, community, farmers, and art and food businesses. Together, we are making Jefferson County a regional tourism destination and a more vibrant place to live. Please contact me with any questions. Sincerely, Amanda Milholland JCFM Executive Director info@jcfmarkets.org 360-379-9098 Example 2024 LTAC Ads Date Transaction type Num Name Memo/Description Amount 01/31/2024 Expense Olympic Culinary Loop OLYMPIC CULINARY LOOP VISA POS 485.00 04/20/2024 Check 2928 Index Newspaper LLC 1,800.00 04/30/2024 Check 2932 Port Townsend Leader JeffCoLTAC 300.00 05/14/2024 Check 2941 Sound Publishing advertising 390.00 05/22/2024 Expense Seattle Times split cost PTLTC & JeffcoLTAC 1,900.00 05/28/2024 Check 2944 Point Roberts Press Inc.The Waterside 1,295.00 05/31/2024 Check 2947 Port Townsend Leader JeffCoLTAC 2,832.50 06/09/2024 Check 2955 Danny Barnes Chimacum music 6/9/24 200.00 06/09/2024 Check 2956 Natalie Robinson kids activity Chimacum 32.00 06/11/2024 Check 2957 Sound Publishing advertising 695.00 06/16/2024 Check 2959 Maxwell Steele Chim music 6/16/24 200.00 06/30/2024 Check 2968 Grace Daily Chimacum Music 200.00 07/03/2024 Expense Seattle Gay News Seattle Gay News 250.00 07/19/2024 Check 2989 Sound Publishing advertising 575.00 07/21/2024 Check 2992 Danny Barnes Chimacum music 7/20/24 200.00 07/27/2024 Check 2997 Jill McAnally 07/28/24 music Chimacum 200.00 08/05/2024 Check 3001 William Jevne Music 8/4/24 200.00 08/11/2024 Check 3012 Janna Knudson music Chimacum 8/11/24 200.00 08/18/2024 Check 3019 Harmonica Pocket Chimacum Music 8/18/24 200.00 08/25/2024 Check 1462 Janet Jacobson LTAC music Chimacum 8/25/24 200.00 09/01/2024 Check 1473 Eric Kosarot Chim Music 100.00 09/02/2024 Check 1472 Gary Lilley Chim Music 100.00 09/08/2024 Check 1484 Laurie McKenzie Chim Music 9/8/24 200.00 09/15/2024 Check 3143 Janet Jacobson Chim music 9/15/24 200.00 09/24/2024 Check Gary Lilley Chimacum music 100.00 09/26/2024 Check 3150 Jonathan Doyle Chim music 092924 200.00 09/30/2024 Time Charge LTAC2024 The Chimacum site manager works tracking customer attendance and data for LTAC grant as well as overseeing the farmers market.1,694.00 09/30/2024 Expense DD Matt Sircely September music coord 333.33 10/06/2024 Check 3154 Rachel Gribben Chim music 10/06/24 200.00 10/13/2024 Check 3165 Jill McAnally 10/13/24 music Chimacum 200.00 10/16/2024 Bill AP2-102624 Space Twins Provisions (v)Pumpkins for Chim kids activity 100.00 10/19/2024 Check 3172 Kit Stovepipe music Chimacum 10/20/24 200.00 $15,981.83 Q1 2,585.00 Q2 7,744.50 Jefferson County Farmers Market LTAC Expense 2024 Q3 4,952.33 Q4 700.00 Total 15,981.83