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Home My WebLink AboutPresentation1 TCC 3_11_25Lodging Tax In Jefferson County, WA Logic Model Goals or Problems: Resources Activities/Inputs Outputs Short-Term outcomes Intermediate Outcomes Long-Term Outcomes Revenues from lodging tax are... used solely for the purpose of paying all or any part of the cost of tourism promotion, acquisition of tourism-related facilities, or operation of tourism-related facilities." RCW 67.28.1815. Tourism Coordinating Council re-establishment with new purpose and county centered governance Tourism Industry Data real collaboration between government and tourism industry efficacy of change can be evaluated Thriving year-round tourism industry The law then allows local governments to use revenues for tourism marketing and for the operations and capital expenditures of tourism-related facilities. RCW 67.28.1816(1). Internal and external stakeholder interviews Interview analysis Connect tourism industry into county planning More nuanced dialogue about long range planning Sustainable tourism impact on region Disagreement over prioritization between LTAC and BoCC Lodging Tax Advisory Committee Collection of lodging tax Department of Revenue data More heads in beds Tourism invesments connected to county-wide investments County-wide Economic Development through Tourism Legislative priorities approved by BoCC, informed by TCC Lodging Tax Revenue Clear priorities Build consesus on appropriate investments Develop metrics for evaluation Measurement of return on Lodging Tax Investment JeffCo LTAX Special Hotel/Motel & Transient Rental Sales Tax - Fund 125 December 2024 1,000,000 900,000 December 800,000 November October 700,000 September 600,000 August 500,000 July 400,000 June May 300,000 April 200,000 March 100,000 February 0 January 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 Seasonality Unbraiding 2022 JeffCo LTAX $793,215.00 = (STR*AOR*365*ADR*.04) $19,830,375.00 = (STR*AOR*365*ADR*) $54,329.79 = (STR(1000)*AOR(.6)*ADR) $90.55 = ADR North Olympic Peninsula Olympic Peninsula Region JeffCo Lodging Tax Investment JeffCo LTAX Investment $1,057,693 $111,483$17,160 $1,821,194 JeffCo LTAX Investment 2012-2024 Destination Marketing Event Marketing Destination Development Operations VIC Operations Logic Model Goals or Problems: Resources Activities/Inputs Outputs Short-Term outcomes Intermediate Outcomes Long-Term Outcomes Revenues from lodging tax are... used solely for the purpose of paying all or any part of the cost of tourism promotion, acquisition of tourism-related facilities, or operation of tourism-related facilities." RCW 67.28.1815. Tourism Coordinating Council re-establishment with new purpose and county centered governance Tourism Industry Data real collaboration between government and tourism industry efficacy of change can be evaluated Thriving year-round tourism industry The law then allows local governments to use revenues for tourism marketing and for the operations and capital expenditures of tourism-related facilities. RCW 67.28.1816(1). Internal and external stakeholder interviews Interview analysis Connect tourism industry into county planning More nuanced dialogue about long range planning Sustainable tourism impact on region Disagreement over prioritization between LTAC and BoCC Lodging Tax Advisory Committee Collection of lodging tax Department of Revenue data More heads in beds Tourism invesments connected to county-wide investments County-wide Economic Development through Tourism Legislative priorities approved by BoCC, informed by TCC Lodging Tax Revenue Clear priorities Build consesus on appropriate investments Develop metrics for evaluation Measurement of return on Lodging Tax Investment